Randy Cantrell

Dr. Randy Cantrell


Research Focus & Metrics

Academic Career Length

14Years (2013-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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27 January 2025 in Human Ecology
Verified
Journal Article
Open access
PDF file
SSSimon Subinimah Suuk
Simon Subinimah Suuk
WLWolfram Laube
Wolfram Laube
SASeyni Abdou-Aziz
Seyni Abdou-Aziz
RCRandy Cantrell
Randy Cantrell
We examined the diffusion of agricultural innovations that improve smallholder well-being in sub-Saharan Africa. Innovations are slowly being accepted in the region, but villagers of Dogonkiria in Niger are an exception in adopting a technology known as farmer-managed natural regeneration (FMNR). We employed an exploratory qualitative methodology based on Everette Rogers’ diffusion of innovation (DOI) theory to investigate the microlevel dynamics behind the success of FMNR. Our findings demonstrate that the top-down technology transfer model required robust local-level participation, with local knowledge being a substantial element in the diffusion process. In effect, the area is experiencing improved crop yield and availability of wood for construction and energy. The results enhance understanding the relationship between external agents (state and non-state actors) and local beneficiaries in the context of new technology dissemination.

19 April 2018 in International Journal of Nonprofit and Voluntary Sector Marketing
Verified
Journal Article
Closed access
PDF file
JJJennifer A. Jones
Jennifer A. Jones
RCRandy Cantrell
Randy Cantrell
ALAngela B. Lindsey
Angela B. Lindsey

15 April 2019 in Journal of Family and Economic Issues
Verified
Journal Article
Closed access
PDF file
RCRandy Cantrell
Randy Cantrell
VHVictor W. Harris
Victor W. Harris
CSC. Brad Sewell
C. Brad Sewell

29 April 2024 in EDIS
Verified
Journal Article
Open access
PDF file
ABAxton Betz-Hamilton
Axton Betz-Hamilton
RCRandy Cantrell
Randy Cantrell
HRHeidi Liss Radunovich
Heidi Liss Radunovich
This publication is a fact sheet intended for individuals who are interested in learning basic information about identity theft, victimization, and ways to navigate the process. The publication aims to inform readers and to help victims of identity theft minimize financial and personal setbacks. Written by Axton Betz-Hamilton, Randall A. Cantrell, and Heidi Liss Radunovich, and published by the UF/IFAS Department of Family, Youth and Community Sciences, June 2024.

17 May 2021 in SN Social Sciences
Verified
Journal Article
Closed access
PDF file
RCRandy Cantrell
Randy Cantrell
YMYayé MOUSSA
Yayé MOUSSA
HHhilary hungerford
hilary hungerford
Larry F. ForthunLarry F. Forthun
Larry F. Forthun
TITracy Irani
Tracy Irani
VCVance Cantrell
Vance Cantrell

2 January 2016 in Housing and Society
Verified
Journal Article
Closed access
RCRandy Cantrell
Randy Cantrell
LWLaura Warner
Laura Warner
Alexa LammAlexa Lamm
Alexa Lamm
JRJoy Rumble
Joy Rumble
Homeowners typically and incorrectly exclude irrigation costs when considering utility bills. This research identified residents who are: responsible for operating irrigation systems, and highly bothered by their utility bill; the rationale is they will be most receptive to behavior change. Decision-Ade™, a segmentation strategy based on two multi-item variables: utility-bill “botheredness” (UBB) and household budgetary constraints (HBCs), was used to explore three UBB Segments. Average monthly water bills were analyzed for each respondent in the highest UBB Segment (the Bothereds), and Decision-Ade™ was used to segment along the HBC dimension, verifying that the Bothereds were not most bothered strictly because they are most financially constrained. HBCs were compared to respondents’ household income to observe how the two variables are related. The Bothereds had members that also happened to be in all ranges of HBCs. Though 60% of the Bothereds also were in the highest HBC Segment, 40% of them were in the lower two. About 60% of the Bothereds will likely be most receptive to changes focused on water-use practices rather than products as long as they remain financially constrained; however, about 40% of them might be more capable of incorporating product upgrades because of their financial situation and high level of motivation.