The importance of valid and reliable data and its collection is fundamental to empirical research; however, there remain inconsistent approaches to creating robust scales capable of capturing both valid and reliable data, particularly within international agricultural and extension education contexts. Robust scale development consists of five areas for validation: content, response process, internal structure, external structure, and consequential. The purpose of this guide was to provide methodological recommendations to improve scale development rigor and adoption and to provide a set of functional principles to aid researchers and practitioners interested in capturing data through developed, or adapted, scales. Additionally, the information summarized provide a benchmark upon which to evaluate the rigor and validity of reported scale results. A consistent framework should provide a common lexicon upon which to examine scales and associated results. Proper scale development and validation will help ensure research findings accurately describe intended underlying concepts, particularly within an international agricultural and extension education context. Keywords: scale development, validity, quantitative analysis

Understanding what the public thinks can guide how to target international agricultural and extension education interventions. Public opinion data can also provide insights into how the agricultural and natural resource industry communicates about emerging technologies and practices. However, the use of cellphones and the Internet have greatly reduced response rates to antiquated methods of public opinion data collection and the research world must alter its approach in response. The use of nonprobability sampling techniques has increased dramatically in public opinion research the past five years and more recently within agricultural and extension education research. To keep up with these trends, agricultural and extension education researchers must know the nuance associated with the use of nonprobability sampling techniques and how to mitigate some of the issues that may arise as a result.

Extension professionals can play a role in addressing water scarcity issues by helping home landscape irrigation users to conserve water. This study used survey research to examine the relationship between several variables, including attitudes, subjective norms, perceived behavioral control, personal norms, demographic factors, and past behaviors, on intention to use good irrigation practices among Florida home landscape irrigation users (N = 1,063). Following subsequent hierarchical linear regression models, the final model explained 39% of the variance in intentions to engage in good landscape irrigation practices. Subjective norms had a strong influence on intention to engage in landscape water conservation, and past behaviors and personal norms improved the prediction. Extension professionals should incorporate subjective norms into water conservation programs by emphasizing somewhat invisible conservation behaviors to improve perceptions of peers’ practices. When personal norms are strong, the subjective norms are slightly less important. Residents who feel a personal obligation to conserve water may be more open to information related to water conservation, and they may be more likely to act, even in the absence of social support. Finally, Extension professionals should consider the audience’s past behaviors to design programs that are compatible with actions that Extension clients are likely to take.

The competencies addressed by undergraduate agricultural education programs should be assessed so programs are effective in supplying a well-prepared agricultural- and natural resources-oriented workforce, and so human capital is optimized. In this study, agricultural and natural resources leaders were surveyed to determine the workforce competencies they believed graduates of post-secondary agricultural education programs should have obtained. An Internetbased survey was distributed to graduates of an agricultural leadership development (ALT) group and a natural resources leadership development (NRLT) Group. The highest-rated workforce competency categories for the ALT group were being dependable (n = 103), critical thinking (n = 101), strategic planning (n = 98), and clear communication (n = 98); the highest-rated categories for the NRLT group were active listening (n = 73), clear communication (n = 72), and problem solving skills (n = 72). The personal and leadership skills subscales were not significantly different, but natural resources leaders ranked communication competencies as more important than agricultural leaders. Agricultural educators should evaluate the workforce competencies offered in their undergraduate programs and have deliberate conversations about meeting industry needs to better prepare a future workforce.

Freshwater resources are being rapidly depleted by unsustainable human activities in the United States (U.S.), causing concern for water security. If individuals were targeted with appropriate information, public engagement in water conservation may increase. Political affiliation and ideology may play a role in grouping individuals based on their engagement in water conservation, as environmental issues are politically contentious in the U.S. The purpose of the study was to determine if political affiliation, political ideology, and theory of planned behavior variables related to water conservation predicted intent to engage in water conservation. Data were collected from 1049 U.S. residents using non-probability opt-in sampling methods. Descriptive statistics and multiple linear regression models were used to analyze the data via the Statistical Package for the Social Sciences (SPSS) 26. The results from a multiple linear regression model revealed that political affiliation, political ideology, attitude, subjective norms, and perceived behavioral control predicted 27.5% of variance in respondents’ intent to engage in water conservation; however, the variance accounted for was mostly attributed to theory of planned behavior variables. The findings have implications for environmental communication, namely focusing on increasing subjective norms towards water conservation.