Prof. Chiahui Yen is an associate professor in the Department of International Business at Ming Chuan University. She received her Ph.D. from the National Taiwan University of Science and Technology, and her research interests are online user behavior and electronic commerce. She has published articles in journals such as the International Journal of Human-Computer Studies, Electronic Commerce and Research Applications, Internet Research, Behaviour & Information Technology, Journal of Knowledge Management, Journal of Electronic Commerce Research, and Information Systems and e-Business Management.