Saksuriya Traiyarach

Dr. Saksuriya Traiyarach

Khon Kaen University, Khon Kaen, Thailand
orcid

Research Focus & Metrics

Academic Career Length

5Years (2022-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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Journal Article
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STSaksuriya Traiyarach
Saksuriya Traiyarach
JBJantima Banjongprasert
Jantima Banjongprasert
International trade is defined as economic transactions between countries worldwide. Promoting the export of craft products, which are valued products, is critical for international business as the sales growth increases worldwide. Moreover, the export of craft products has increased international trade and maximized economic value in the highly competitive global market. Therefore, businesses need to be promoted to increase their competitiveness. This study explores the impact of export promotion programs on export competitiveness and the performance of craft products. A self-administered questionnaire was used to correct the data. There were 400 respondents completing the questionnaires, who were working in craft product export companies using marine transport. The data analysis is conducted by using Structure Equation Modelling (SEM). The findings show that the export promotion program has a significant positive relationship with export competitiveness. A positive relationship between export competitiveness and export performance is also found. The results indicate that export competitiveness fully mediates the relationship between export promotion programs and export performance. The findings from this study contribute to craft product export businesses and provide a practical exporting approach. Marine transport is one of the critical international entry modes many companies use to expand businesses. It should be noted that shipping cost savings are related to export efficiency.

20 January 2023 in Sustainability
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MKManeerat Kanrak
Maneerat Kanrak
Yui-yip LauYui-yip Lau
Yui-yip Lau
JZJingen Zhou
Jingen Zhou
JGJiawei Ge
Jiawei Ge
STSaksuriya Traiyarach
Saksuriya Traiyarach
The cruise shipping market has been growing dynamically in the past two decades. This study presented an empirical analysis of the Asian cruise shipping network (ACSN) in which the nodes are cruise ports and links are cruise routes connecting the ports, using complex network analysis. An analysis of 245 voyages operated by 16 cruise lines between 215 ports in 26 countries found that ports in the ACSN are connected by 704 links. The ACSN is a small-world network with a small average path length and a high clustering coefficient, and its degree distribution follows an exponential function. A small number of ports have high connectivity, and most ports have low connections. Most high-degree ports connect to low-degree ports. The important roles and properties of ports vary depending on centrality measures.

29 September 2023 in Maritime Business Review
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MKManeerat Kanrak
Maneerat Kanrak
YLYui-Yip Lau
Yui-Yip Lau
XLXavier Ling
Xavier Ling
STSaksuriya Traiyarach
Saksuriya Traiyarach
Purpose: The rapid growth in cruise shipping coupled with increasing public awareness of climate change has led to increasing concerns about the impact cruise shipping poses on the environment, especially regarding air emissions. This study analyses the cruise shipping network of ports in and around the emission control areas (ECAs) to understand the structural properties of the network and ports.Design/methodology/approach: A complex network approach was used to analyse the network data of 239 voyages serviced by 14 international cruise lines, visiting 127 ports across 44 countries in the Caribbean Sea.Findings: It is found that the network has a small-world property with a short average path length and a high clustering coefficient. The regulations affect connections among ports, in which most ports in ECAs have lower connections than ports outside ECAs. A few ports in ECAs play important key roles, but many ports outside ECAs play a more important role in the network because the regulations are barriers for cruise ships entering the ports.Originality/value: The findings of this study have drawn useful guidelines for cruise lines and port authorities to improve their operations. Constrictive recommendations are suggested to policymakers for designing reasonable regulations to attract more cruise shipping to travel in ECAs.

1 April 2023 in Contemporary Educational Technology
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KTKulthida Tuamsuk
Kulthida Tuamsuk
LNLan Thi Nguyen
Lan Thi Nguyen
IKIssara Kanjug
Issara Kanjug
GLGrichawat Lowatcharin
Grichawat Lowatcharin
TMTeeradej Manakul
Teeradej Manakul
STSaksuriya Traiyarach
Saksuriya Traiyarach
This study aimed to investigate the success factors for transforming classrooms into learning communities in digital learning ecosystem (DLE) of Thailand’s secondary schools. Quantitative research was conducted by using a questionnaire as the research instrument to measure teachers’ evaluation of factors. Purposive sampling was applied to obtain a sample group of secondary schools. The questionnaires were sent to teachers at secondary schools in 20 provinces in Northeast Thailand that were employing the smart learning project for their teaching and learning. Data analysis was performed using descriptive statistics, exploratory factor analysis, and confirmatory factor analysis. The results revealed that learning support technologies, teachers, and learners were the three most important factors influencing the development of DLE (x =4.64, x =4.61, and x =4.49, respectively). The findings of this study have implications for educators, administrators, and teachers to review and discover appropriate ways to invest the necessary conditions that can enhance the quality of DLEs and improve teaching and learning activities in the digital environment at secondary schools.

Verified
Journal Article
Open access
PDF file
STSaksuriya Traiyarach
Saksuriya Traiyarach
JBJantima Banjongprasert
Jantima Banjongprasert
Export competitiveness is an important factor for national development and economic growth. The craft product market is one of the commodities with high growing value. Thus, many craft product companies are encouraged to export their products to foreign markets. This study aims to examine the strategies and competitiveness of exporting craft products. The sample of 400 respondents who completed the questionnaires represents people working in craft product export companies using marine transport in Thailand. The data analysis was conducted using structural equation modelling (SEM). The findings show that the niche differentiation strategy of craft products positively relates to export promotion competitiveness. Moreover, a niche differentiation strategy positively affects export performance. The results indicate that export promotion competitiveness partially mediates the relationship between niche differentiation strategy and export performance. This study contributes to the craft product export business using marine transport and helps the companies to improve their competitiveness and export performance.

24 February 2025 in Cogent Business & Management
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Journal Article
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STSaksuriya Traiyarach
Saksuriya Traiyarach
BSBundit Sawunyavisuth
Bundit Sawunyavisuth
NPNarissara Palusuk
Narissara Palusuk