In the recent past, several research studies have highlighted that the prescriptions reported in codes for the design of structures with concentric braces in the chevron configuration are often not effective in preventing yielding or buckling of non‐dissipative members and in ensuring collapse mechanisms characterised by uniform damage of braces. To investigate the reasons of these deficiencies, in this paper the seismic response of concentrically braced structures designed according to procedures reported in the literature and in the European seismic code is first examined. Then, a new design procedure is proposed, in which the innovative aspects are mainly related to the estimation of the bending moments in columns and to the formulation of requirements on the stiffness of braced beams and columns. The impact of the proposed procedure on the structural costs is computed on a large number of buildings characterised by different occupancy types and geometric properties. The seismic performance of these structures is evaluated by incremental nonlinear dynamic analysis and discussed at the achievement of the significant damage and near‐collapse limit states.