Organic food has gained much importance due to consumers’ rising environmental and health concerns. Purchase intention of organic food has been explored widely, but the repurchase intention of organic food has gained little attention among researchers. So, it has become important to explore repurchase intention among generation Z; a generation considered more educated and aware of rising environmental concerns. Generation Z is more tech-savvy and brand conscious, so its impact on repurchase intention through consumer satisfaction has been explored. The data in this paper was collected from 400 respondents through a structured questionnaire in Islamabad, Pakistan. We used the PLS-SEM approach for data analysis and results; we found that social media influence and brand purchase impact brand awareness and positively impact brand awareness on consumer satisfaction. Moreover, it is also found that consumer satisfaction positively impacts the repurchase intention of organic food. Our study found that Generation Z has a strong social media influence, so marketers’ managers must consider and address the issues when consumers consider social media for their concerns and suggestion.

University-industry research collaboration (UIRC) is a major source for research, innovations and sustainable economic growth. Despite the extensive evidence on the importance of such collaboration in developed and developing countries, literature related to the strengthening of this collaboration, along with its innovation performance, is still scarce. Scholars believe that the impact of exchanging information has a vigorous influence on researcher’s innovative activities as well as research and innovations. Moreover, to flatten the flow of exchanging information between researchers, it is mandatory to refurbish human capital in conjunction with intellectual capital, along with their reinforcing factors i.e., communication and networking, respectively. In this paper, we evaluate the influence of human capital and intellectual capital along with their corresponding reinforcing factors on exchanging information using the system thinking method. Evidence from UIRC in Malaysia provides empirical corroboration that intellectual capital along with its reinforcing factors has a significant influence on exchanging information. Thus, the findings of this research suggest that intensifying the capabilities of intellectual capital with a reinforcing effect can sustain the circulation of exchanging information.

Purpose: This quantitative research, based upon technology acceptance model (TAM) theory, is to examine the impact of Customer Experience and Digital Competency (Information and Digital Handling, Communication and Collaboration) on Online Brand Advocacy (brand defence, brand positivity, brand information sharing, virtual positive expression) through intervening role of Customer Values (Relational Value, Utility Value), Brand Reputation and Behavioral Loyalty among customers of food (Users of Foodpanda app).Design/methodology/approach: A multivariate statistical approach with structural equations modeling was used for analysis. A total of 273 complete questionnaires were gathered from users of Foodpanda app for food delivery of restaurants. SPSS-24 and Smart PLS 4.1.0.0 were used for demographic analysis, and SEM (structural equation modeling) was used for data analysis.Findings: Current research proposed 12 hypotheses (7 for direct relationship and 5 for mediation effect (20 subhypotheses). Results confirm that all the seven hypotheses of direct relationship are accepted. Most mediating hypotheses are accepted, whereas 1 out of 20 subhypotheses is rejected. Results indicate that the proposed theoretical model is justified.Originality/value: The current study advances the current understanding of online brand advocacy by using the variable Behavioral Loyalty, Brand Reputation, Customer Values (Relational Value, Utility Value), Digital Competency (Information and Digital Handling, Communication and Collaboration) and Customer Experience with direct and intervening effect on the basis of TAM.

Purpose: This study aims to provide an inclusive review of recent literature on the sharing economy over the past eight years. The study focuses on interactions among constructs from a consumer behavior perspective, drawing on relevant theories, contexts, and methods. Design and Methodology: A framework-based analysis of 20 articles identified the most relevant theories, contexts, and methods (TCM) in the sharing economy. The advanced SPAR-4-SLR method was implemented to ensure the inclusion of recent and relevant literature. Findings: The findings show that sharing economy research is primarily guided by behavioral and technology-oriented theories, such as TPB, TAM, and SDT, and is broadly examined within Western, technologically advanced contexts using quantitative models such as SEM. It also underscores the lack of cultural diversity and qualitative depth, calling for broader, context-sensitive theoretical and methodological frameworks. Implications: The study offers valuable insights for scholars and practitioners, outlining directions for future research and strategies. By emphasizing theoretical gaps and methodological limitations, it contributes to advancing academic understanding and supports practical decision-making in the sharing economy.