Research on sustainability in construction design has tended to focus on technological, institutional and economic drivers, but there has been little change in the industry. Social scientific approaches offer insights on the lack of progress. However, few previous studies have investigated psychological factors despite the pivotal role of the individual professional decision-maker. The aim was to understand what personal motivations drive architectural designers to pursue sustainable design in their work and whether non-environmental motivations can drive sustainable outcomes. Twenty-eight architectural designers in 14 small firms in the London area were interviewed. Thematic analysis was conducted, informed by the self-determination theory of motivation. Although extrinsic motivators were noted, autonomous motivations including a moral imperative and personal commitment predominated. Further, the participants demonstrated other self-determined motivations including realization of self-identity, pursuit of quality in design and awareness of their work’s impact on people. These autonomous motivations align closely with sustainability principles including design for durability, high standards and technical expertise. The findings point to the risks of reliance on extrinisic motivators such as regulation, and the opportunities to engage architectural designers more extensively in sustainable design by linking sustainability to autonomous motivations.
The introduction of electricity monitors (in-home displays; IHDs), which show accurate and up-to-the-minute energy usage, is expected to lead to reduction in consumption. Studies of feedback on domestic electricity use have generally supported this view. However, such studies also demonstrate wide variation between households. Examining the heterogeneity of responses is essential for understanding the actual and potential effectiveness of IHDs and in order to target interventions effectively. To explore differences between households' responses to IHDs, we conducted a qualitative study with 21 households who had an IHD for more than six months. Of the 21, only four households continued to refer to the IHD and the findings suggest that attempts to reduce energy consumption were situated in wider social and physical contexts. Further, the participants demonstrated energy saving behaviour before and outside of IHD usage. The patterns of energy behaviours and attempts at electricity conservation could best be understood by categorising the households into three types: the Monitor Enthusiasts (20%), the Aspiring Energy Savers (60%) and the Energy Non-Engaged (20%). The factors of importance in energy behaviour differed between the categories. Financial savings contributed to efforts to reduce energy use but only up to boundaries which varied considerably between households. Social practices and social relationships appeared to constrain what actions households were prepared to undertake, illuminating aspects of inter-household variation. Within the household, all energy users were not equal and we found that women were particularly influential on energy use through their primary responsibility for domestic labour on behalf of the household. The implications of the findings for environmental campaigning are discussed.
5 November 2014 in Technology Analysis & Strategic Management
Despite the importance of demand response (DR), there has been little exploration of its potential impact on the individual or society. To address this gap, semi-structured interviews were conducted with 21 households in the south of England, in which two DR vignettes were presented: peak pricing and remote demand control during critical peaks. Peak pricing was seen as inequitable, burdening the less affluent, the less healthy, families and working mothers. Adverse societal outcomes may result from peak pricing, with potential for disruption of time-dependent household routines including the socially vital ritual of family mealtimes. Householders perceived their peak-time consumption to be determined by society's temporal patterns and not within their control to change. Third-party control in demand-side management was perceived to contravene householders' rights of control inside their homes. Alternative approaches to shifting peak demand, which combine technological, economic and socio-psychological insights, are considered.
• Private urban gardens, especially front gardens, offer valuable eco-system services. • Understanding motivations for front gardening can help to maintain vegetation levels. • We conducted factor and regression analyses on data from a large UK survey (n = 1,000) • Enjoyment and benefit were the strongest motivations for time spent front gardening. • Motivations for beauty and functionality were also influential.