Chih-Cheng Huang

Dr. Chih-Cheng Huang

orcid

Research Focus & Metrics

Academic Career Length

12Years (2015-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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29 June 2023 in Sustainability
Verified
Journal Article
Open access
PDF file
CHChih-Cheng Huang
Chih-Cheng Huang
SLShang-Pin Li
Shang-Pin Li
Yung-Kuan ChanYung-Kuan Chan
Yung-Kuan Chan
Ming-Yuan HsiehMing-Yuan Hsieh
Ming-Yuan Hsieh
JLJiin-Chyuan Mark Lai
Jiin-Chyuan Mark Lai
Most governments, local organizations, tourism agents, and scholars have extensively promoted ecotourism in recent years. However, government policies have been ignored, public opinion has not been updated, the local tourism infrastructure is incomplete, and operational practices have been poor for a long time. This is because ecotourism has not made any empirical profits, and additionally, it has even incurred more practical costs, which have encouraged few tourism agents to execute and operate ecotourism correctly. The contributive findings of this study are the following: (1) Beyond the evaluated measurements of quantitative and qualitative analyses, the sustainable development of ecotourism essentially creates benefits for the local industry and the environment, and actively assists the industry in improving the business environment, in enhancing service quality, and in creating ecotourism benefits. (2) It is very apparent that the tourism offices of central and local governments, as well as related travel agents and local organizations, have to be trained with regard to the appropriate consumption of sightseeing products, with a consideration of productive yield and a critical focus on quality instead of quantity. Particular attention should also be given to local traveling capacity as well as support for regional development. The maintenance of the local cultural landscape or ecological integrity can directly offer tourists an unprecedented travel experience, which could encourage them to share their knowledge with others in society after traveling, and consequently promote the sustainable development of ecotourism. (3) The results point to the fact that the tourism offices of central and local governments, related travel agents, and local organizations require training in providing special assistance to local residents with regard to the conservation of natural resources. Special training must likewise be provided concerning environmental protection, allowing them to educate the tourists in terms of politely respecting local traditions, norms, and cultures while traveling, since these activities are directly related to the sustainable development of ecotourism. Predictably, beyond this research, these three contributive findings can directly become the research foundation of future works that intend to focus on the sustainability of global ecotourism.

12 September 2022 in Sustainability
Verified
Journal Article
Open access
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CHChih-Cheng Huang
Chih-Cheng Huang
Yung-Kuan ChanYung-Kuan Chan
Yung-Kuan Chan
Ming-Yuan HsiehMing-Yuan Hsieh
Ming-Yuan Hsieh
Owing to the increasing trends of the LOHAS lifestyle (LOHASism) adopted by a majority of Taiwanese communities, most community development associations have begun to explore the most effective LOHASism sustainable development strategies for advancing a high-quality lifestyle for these extensive community residents. Hence, this research cross-employed the three core principles in LOHASism, three analytical dimensions (environment, society and governance) of Environment Society and Governance (ESG) and 17 evaluated sustainable indexes of the Sustainable Development Goals (SDGs) in order to effectively induce the determinants of ESG for a community LOHASism sustainable development strategy. Significantly, the three most valuable conclusions and contributive findings are: (1) the main research question has been comprehensively solved through interdisciplinary analyses of the consolidation among the three principles (Dogood, Feelgood, Lookgood) of LOHASism, three dimensions of ESG and 17 evaluated sustainable indexes of the SDGs; (2) the highest scale of standardized comparative weights was located in the Positively Promoting Community Development Sustainability (PPCDS) of 0.7194, which means LOHASism, ESG and SDGs did positively promote community sustainable development in order and empirically achieved the brief research goal; and (3) industry, innovation and infrastructure (III), reduced inequality and responsible consumption and production in the governance of the EGS into LOHASism were the highest three weighted scales in the Positively Promoting Community Development Sustainability (PPCDS). This means that most community’s residents expect the advancement of innovation and infrastructure (III), the improvement of reduced inequality and the increment of responsible consumption and production to be the top three critical sustainable development strategies in their community development governance in order to advance the most residents to be good-looking and have body health.

CHChih-Cheng Huang
Chih-Cheng Huang
Yung-Kuan ChanYung-Kuan Chan
Yung-Kuan Chan
Ming-Yuan HsiehMing-Yuan Hsieh
Ming-Yuan Hsieh
To analyze Taiwanese ecotourism with international standards, this research employed the social learning theory (SLT) to identify the determinants of Taiwanese community ecotourism with the international standards. This basic theory of social psychology comprehensively assays the interplays and interconnections among the three analytical perspectives (ecotourism tours, destinations, and accommodations), the four essential issues (management, social, cultural, and environment) of the Global Sustainable Tourism Council, the six assessed dimensions of ecotourism resolution from the WCC, and the twenty-nine assessed indexes of the KES ecotourism evaluations. It was then possible to comprehensively explore the sustainable determinants of Taiwanese ecotourism with the international standards through the FA of quantitative and qualitative analyses in combination with the highest research validity, reliability, representativeness, and accuracy. After analyzing the evaluated measurements, the empirical and valuable conclusions and findings are (1) these analytical perspectives, appraised attitudes, evaluated criteria, and sub-criteria positively advance Taiwanese ecotourism with the international standards (PITEEICIS); (2) the sustainable determinants of Taiwanese ecotourism with the international standards include the Support for Capacity Building of the Local Community (SCBLC), Cooperation with the Local Community (CLC), Supports for the Local Enterprises (SLE), Local Participation and Benefits Sharing Duties (LPBSD), Tourist Management (TM), and Responsible Tourist Behaviors Inducement (RTBI). Importantly, the majority of ecotourism industrialists and experts still focus on the economic benefits, such as supporting the local community and enterprises, rather than tourist behavior inducement to stimulate ecotourism participation in order to promote and advance the Taiwanese ecotourism to the international standards; (3) in order to promote Taiwanese ecotourism to the international conventions, the Taiwanese government and organizations in ecotourism should contribute toward the local welfare and create and design various training programs and courses to enhance local community’s awareness and capability of ecotourism development in order to establish a complete system that stimulates the ongoing planning and decision making of local community participation and regularly monitors, records, and reflects their opinions, based on the area’s history, culture, and natural attributes, to develop and sell sustainable local products by creating fair trade principles and valuable products.

21 July 2023 in Foods
Verified
Journal Article
Open access
PDF file
CHChih-Cheng Huang
Chih-Cheng Huang
SLShang-Pin Li
Shang-Pin Li
JLJiin-Chyuan Mark Lai
Jiin-Chyuan Mark Lai
Yung-Kuan ChanYung-Kuan Chan
Yung-Kuan Chan
Ming-Yuan HsiehMing-Yuan Hsieh
Ming-Yuan Hsieh
On 19 April 2022, in order to overcome a succession of recent global food health and agriculture safety (FHAS) incidents, the Taiwanese government instituted and announced 20 comprehensive Articles under the Taiwanese Food and Agricultural Education Law (TFAEL) for regulating the Taiwanese FHAS in order to completely construct the international strategies under the current global food security challenges of the FAHS. As a result, this research study firstly employs the learning community model (LCM) of the learning theory to measure the implementing depth of the international sustainability practice of the 20 Articles of the Taiwanese FHASE from a learning performance analytical perspective. Then, the social learning theory (SLT) of the educational theory is applied to consolidate the individual behaviors of the relative stakeholders, the organizational management of the relative industries and the socialized consent of the multilateral organization performance assessment network (MOPAN) of the Food and Agriculture Organization (FAO) of the United Nations (UN). After completing quantitative and qualitative analyses, the two most valuable conclusions and findings were as follows: (1) Not only Article 12, but also Articles 3, 4 and 5 of the new law can empirically facilitate strategic management for supporting and promoting the Taiwanese FHAS educational policy dialogue at a global, regional and country scale in order to effectively advance the international sustainable compatibility of the TFAEL. (2) Articles 6, 11 and 16 of the new law can completely construct operational management for building normative and standard-setting Taiwanese FHAS educational works in order to efficiently advance the international sustainable compatibility of the TFAEL. Therefore, beyond the analytical results of this research, the international sustainable compatibility of the TFAEL provides a direction for the development of sustainable food systems, food policies, agricultural food markets and food chains in order to overcome the various contemporary global food security challenges.

13 August 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
SLShang-Pin Li
Shang-Pin Li
YLYing-Hsiang Lin
Ying-Hsiang Lin
CHChih-Cheng Huang
Chih-Cheng Huang
Customer satisfaction is one of the antecedent variables of customer loyalty, and customer satisfaction can positively affect customer loyalty. However, past research on consumer behavior has focused mainly on the direct consumption behavior of customers in service satisfaction, not in indirect behavior. This study takes the wedding garden as an example to explore the indirect behavior of customers, based on PZB’s service quality, and using the customer value hierarchy theory, adopts a questionnaire survey, and from the perspectives of users, investigates the current service quality, in order to analyze the quality of the service according to an evaluation formula. This study distributes a total of 380 questionnaires and collects 367 valid samples, for a valid return rate of 96.7%. In order to solve the problems caused by the original important performance analysis (IPA), the research constructs new important performance analysis (NIPA) to replace the original. This structural model presents a structured measurement process with risk management performance and judgment rules, which yielded different outcomes, as well as distinguished managerial implications. Furthermore, this new analysis model can provide managers with different perspectives in helping administrators in decision making.

1 June 2022 in Asia Pacific Journal of Education
Verified
Journal Article
Closed access
SLShang-Pin Li
Shang-Pin Li
CHChih-Cheng Huang
Chih-Cheng Huang
The main purpose of this study was to discuss the effects of positive psychological characteristics on the individual creativity of technological university students. First, this study investigated the relationship between positive psychological characteristics, individual creativity, creative self-efficacy, and hope. Second, surveys were conducted on technological university students in Taiwan, all of whom had studied a creativity course. A total of 819 usable questionnaires were returned out of 1000 questionnaires. The latent variables were found to have good reliability and discriminant and convergent validity. The structural equation modelling analysis found that the overall fit measures in the measurement model scale passed the threshold standard. Finally, it was found that positive psychological characteristics improved individual creativity, creative self-efficacy, and hope, with the positive psychological characteristics positively affecting individual creativity, creative self-efficacy, and hope, and the creative self-efficacy and hope mediating the positive relationship between the positive psychological characteristics and individual creativity. This study sought to add to positive psychological characteristics research by providing empirical results that related positive experiences to creative thinking.