Continental red beds, widely formed at various geologic timescales, are sedimentary rocks and sediments with red as the main color. Geoscientists have analyzed the geomorphology, paleomagnetism, paleoenvironments, paleontology, energy, and minerals in continental red beds. Despite the agreement that fine-grained hematite is closely related to the color of continental red beds, controversies and problems still exist regarding the micro-mechanism of their formation. As a review, this paper details the composition and color properties of pigmentation in red beds, analyzes the existence and distribution of authigenic hematite, and summarizes the iron sources and the formation of hematite. In addition, we introduce the fading phenomenon observed in continental red beds, including three types of secondary reduction zones: reduction spots, reduction strips, and reduction areas. Lastly, this paper summarizes the evolution of color in continental red beds, emphasizes the relationship between authigenic hematite and the diagenetic environment, and proposes possible research directions for future red bed-related issues.

Sedimentary facies color is an important paleoclimate indicator, but may be unreliable in thick continental red beds. The Danxia Formation is the landscape strata of the Danxia basin, and its color fluctuates between reddish-brown and reddish-purple vertically. This study examined the ferric oxides characteristics, distribution, and mineral composition of the Danxia Formation using a variety of analytical techniques, including optical microscopy, high-resolution scanning electron microscopy, electron probe microanalysis, X-ray diffraction, and micro-Raman spectroscopy. The results indicate that the reddish-brown mineral is composed primarily of fine hematite with traces of goethite, while the reddish-purple mineral consists solely of fine hematite. These hematites exhibit a particle size range of submicron to micron and display various morphologies, including spherical, flake, and fibrous forms. Goethite particles are needle-shaped and often form star-shaped aggregates containing twins. Whole rock geochemical analysis reveals a strong positive correlation between iron and iron group elements, as well as phosphorus and rare earth elements. The findings suggest that the reddening of the Danxia Formation occurs during diagenesis, with fine hematite forming as a result of the alteration of iron-bearing detrital grains. In addition, vertical color variations in Danxia Formation are not attributable to the paleoclimate records, but rather the result of the differentiation of sediment sources. This study provides a novel viewpoint for examining the coloration of thick continental red beds in other regions.

Modern food retailers in China use both intrinsic quality cues (IQCs) (e.g., umami and flavorfulness) and extrinsic quality cues (EQCs) (e.g., antibiotics-free) to market pork products. However, Chinese consumers trust IQCs over EQCs when judging the quality of pork. This study explored the reasons for this phenomenon and developed strategies for improving consumer trust in EQCs. This research engaged two focus groups and conducted 41 in-depth interviews, including consumers and managers of a leading fresh food retailer in Guangzhou. It was determined that the failure of linking EQCs with familiar IQCs was a key reason for their strong IQC preference. Food retailers enhanced EQC acceptance by integrating it into the existing IQC-based knowledge system, and highlighted transparency in production and distribution processes to build consumer trust in EQCs.The proximity of content and form between EQCs and IQCs will eventually improve consumers’ acceptance of EQCs.