Based on the individual traits of the user’s construal level differences, this study examines the visual cognition differences of graphic–text combined icon concreteness in the interface between users with high and low construal levels. We classified four types of graphic–text combined icons, which are as follows: concrete graphic + concrete text (Ci + Ct), concrete graphic + abstract text (Ci + At), abstract graphic + concrete text (Ai + Ct), and abstract graphic + abstract text (Ai + At). According to the behavioral experiment results, there is no visual cognitive difference between the two types of traits users in Ci + Ct. In terms of Ci + At and Ai + Ct, the visual cognitive performance of high construal level users is slightly better than that of low construal level users. In Ai + At, there are obvious visual cognitive differences between the two types of users. Visual cognitive fluency plays a mediating role in response time and matching rates of the two types of users. Based on the construal level perspective, this study considers the visual cognitive differences based on the user’s stable traits. It provides a certain reference for the graphic–text combined icons’ design in the adaptive human–computer interaction interface.

Insufficient sleep is a severe social public health problem that can adversely affect the physical and mental health of young people. This study examined risk perceptions for unhealthy sleep behaviors and intentions for healthy sleep behaviors under different combinations of anthropomorphism, message framing, and voice type in cartoons. We used a three-factor between-subject experiment of two (anthropomorphism: anthropomorphic vs. non-anthropomorphic) × two (message framing: positive frame vs. negative frame) × two (voice type: cartoon child voice vs. adult female voice) design. We examined the effects of different audiovisual combinations of cartoon attitude, risk perception, and behavioral intention and the mediating role of risk perception. The research results show that (1) the integration of anthropomorphic design elements can positively impact users’ attitudes toward cartoons; (2) when the interface information is presented in a negative frame, anthropomorphism can more positively influence users’ attitudes toward cartoons than non-anthropomorphism; and (3) anthropomorphism, message framing, and voice type in cartoons significantly interact with risk perception. In addition, risk perception mediates the influence of anthropomorphism, message framing, and voice type on behavioral intention.

The environmental maintenance of public dining spaces significantly impacts urban construction’s sustainable and healthy development. This paper studied the influence of image–text information tailoring relationships on behavioral intentions to promote public dining space environment maintenance. We used a two-factor between-subject experimental design, two (image reference points: self vs. others) × two (text appeals: feasibility vs. desirability). We also examined the mediating roles of environmental maintenance attitudes and environmental responsibility perceptions as regards pro-environmental behavioral intentions. The research results showed the following: (1) Among the four image–text information construction methods, the other’s image reference point with the desirability text appeal promotes the diners’ pro-environmental behavioral intention with optimal effectiveness; and (2) Environmental maintenance attitudes and environmental responsibility perceptions play mediating roles in promoting diners’ intention to maintain environmental behavior in the image–text combined information presentation. Environmental responsibility perceptions cannot be mediated alone and must be progressively mediated with environmental maintenance attitudes.