Purpose: Due to the intense rivalry in the smartphone market, manufacturers of mobile phones are becoming increasingly interested in knowing the factors that influence consumers' purchase intention. This paper aims to examine the effect of country-of-origin image, brand image and attitude towards the brand on the purchase intention of smartphone users.Design/methodology/approach: An empirical study was performed based on the information gathered from smartphone users. The structural equation modeling (SEM) technique was applied to examine the hypotheses.Findings: The authors found that brand image and attitude towards the brand significantly influence consumer purchase intention. Additionally, there is an indirect effect even when the nation of origin image does not directly influence the consumer's purchase intention. Indeed, brand image and attitude towards the brand act as a mediator between the country-of-origin image and purchase intention.Originality/value: This study presents a conceptual model on the impact of country-of-origin image on the propensity of consumers to buy smartphones in a field where little research has been done. The investigation offers a consumer-focused analysis regarding the country-of-origin image. This suggests a significant shift from the current strategy, which is frequently centered on the viewpoint of the companies.
Data from international studies reveal that the mathematics literacy of Spanish students is significantly lower than that of students from nearby countries. Therefore, in recent years, interest in identifying the factors that influence students’ mathematics results in Spain has grown considerably. Often, these factors are sought among the socioeconomic characteristics of the students or among variables related to the schools, ignoring the psychological and emotional factors of the students. This paper analyzes the impact of certain psychoemotional characteristics of Spanish students on their literacy in mathematics. For this purpose, multilevel regression models are applied to the data of the Spanish sample of the 2018 edition of PISA (Programme for International Student Assessment), which is composed of 35,943 15-year-old students. The instruments for data collection are the mathematics literacy tests and the contextual questionnaires on students’ personal situation and well-being used by PISA. As dependent variable, students’ mathematics literacy has been considered, measured through the plausible values provided by PISA, and as independent variables, different indices measuring students’ psychoemotional well-being obtained from the contextual information collected by PISA. Results indicate that resilience, motivation for the achievement of learning objectives, competitiveness, perceived cooperation at school, and social connectedness with parents have a positive impact on students’ mathematics literacy, while experiences related to bullying, physical self-concept, meaning in life and perceived competitiveness at school have a negative impact.
31 December 2019 in South African Journal of Education
The rapid proliferation of cell phone use and the accompanying decline in landline service in recent years have resulted in substantial potential for coverage bias in landline random-digit-dial telephone surveys, which has led to the implementation of dual-frame designs that incorporate both landline and cell phone samples. Consequently, researchers have developed methods to allocate samples and combine the data from the two frames. In this article, we review point and interval estimation methods of proportions that can be used to analyze overlapping dual-frame surveys. We use data from the survey of attitudes toward immigrants and immigration (Opinions and Attitudes of the Andalusian Population regarding Immigration survey), a dual-frame telephone survey conducted in Andalusia, Spain, to explore these different statistical adjustments for combining landline and cell phone samples. Our application obtains good results for calibration, fixed weight, pseudo-empirical likelihood, and single-frame procedures. We recommend that one of these internally consistent estimators be used in practice. The results of these methods of estimation show that the negative image toward immigration continues to spread.
1 January 2023 in Pixel-Bit- Revista De Medios Y Educacion