Adam R. Szromek is a professor of social sciences and a lecturer at the Silesian University of Technology in Poland and also a member of the Organization and Management Committee of the Polish Academy of Sciences. His research interests include heritage tourism and health tourism, with a special focus on business models in tourism enterprises, as well as causality and religious heritage. He also completed certified courses in statistics and causal inference at Harvard University (USA) and Columbia University (USA). Prof. Szromek’s research has appeared in Tourism Management, American Journal of Tourism Management, Journal of Heritage Tourism, Religions, Health Policy, Health Services Research, Journal of Open Innovation, Studies in Physical Culture and Tourism and Human Resources for Health.