Purpose: The green innovation behavior of construction enterprises is the key to reducing the construction industry's carbon emissions and realizing the green transformation of the construction industry. The purpose of this study is to reveal the evolutionary mechanism of green innovation behavior in construction enterprises.Design/methodology/approach: This study is based on resource-based theory, Porter's hypothesis and signaling theory. First, a measurement model of the green innovation behavior of construction enterprises was constructed from three aspects: environmental regulation, enterprise resources and public opinion through hierarchical analysis. Then, the state values of the measurement model of green innovation behavior of construction enterprises were calculated through the time series data from 2011–2018. Finally, the Markov chain model was used to predict the evolutionary trend of green innovation behavior of construction enterprises, and the accuracy of the prediction effect of the Markov chain model was verified using the time series data of 2019.Findings: The Markov chain model of green innovation behavior of construction enterprises constructed in this study has high accuracy. This model finds that the transition of the growth state of green innovation behavior in China's construction industry is fluid and predicts the evolution trend of the innovation behavior of construction enterprises. In the future, the green innovation behavior of construction enterprises has a probability of 70.17% to be in a continuous growth state and 40.27% to be in a rapid growth state.Originality/value: Based on the Markov chain model of green innovation behavior of construction enterprises, this study finds that the transition of the growth state of green innovation behavior of construction enterprises in China has the characteristics of liquidity. In addition, it reveals the development process of the green innovation behavior of construction enterprises from 2011–2018 and predicts the evolution trend of the green innovation behavior of construction enterprises.

The environmental situation is not optimistic. Improving the level of enterprise green development behavior can help enterprises to comply with the trend of environmental protection. However, existing studies do not explain the factors influencing enterprise green development behavior. This research collects and screens 33 empirical studies related to enterprise green development behavior from multiple authoritative data platforms, which cover 10 different countries and regions. A quantitative approach is then used to comprehensively explore the influencing factors, deeply dig into their degree of influence, and explore the moderating effect of the moderators. The results show the following: (1) corporate tangible resources, corporate intangible resources, market environment, policy and institutional environment, and public supervision have positive effects on enterprise green development behavior, and there are differences in the degree of influence; (2) corporate intangible resources have the most significant influence on enterprise green development behavior; (3) the size, region, and industry of enterprise can moderate enterprise green development behavior. This research suggests four participants: society, enterprise, market, and government. The research results are intended to provide a basis for researchers to further study enterprise green development behavior for specific industries and promote enterprise green development.

The Green Technology Innovation Behavior (GTIB) of construction enterprises is crucial for promoting green development in the construction industry. In order to clarify the mechanism of action affecting the GTIB of construction enterprises, this paper considers the context of green development in the construction industry based on the vector autoregressive model and constructs a theoretical model of GTIB in construction enterprises. Time series data collected by the Chinese government (2000–2018) were used to analyze the mechanism of action of the factors influencing the GTIB of construction enterprises by EViews 10.0. The results of the paper showed the following: (1) direct government investment has the greatest impact on the GTIB of construction enterprises and has made a positive contribution; (2) the added value of Gross Domestic Product (GDP) of the construction industry has a relatively small impact on the GTIB of construction enterprises; (3) the role of environmental regulation on the GTIB of construction enterprises is non-linear. This paper further broadens the research to the factors influencing the GTIB of construction enterprises. Meanwhile, this paper provides a reference basis for local governments to formulate policies related to the GTIB of construction enterprises.

Purpose The surging market demand for green construction materials has brought opportunities for construction materials enterprises' greenwashing behavior (GWB). This study aims to establish the causal relationship among the influencing factors of GWB and reveal the key influencing factors from the perspective of Chinese construction materials enterprises under multi-agent interactions. Design/methodology/approach This study is based on stakeholder theory, resource-based theory and the green development behavior and performance of industrial enterprises (GDBP-IE). First, with the literature analysis, an index framework of the influencing factors of enterprises' GWB was constructed from five dimensions (including 15 factors): environmental regulation, public scrutiny, market environment, corporate resources and corporate green development (GD) performance. Second, the interactive relationship among influencing factors was obtained by a questionnaire survey. Finally, the data are processed and analyzed with the grey-DEMATEL (Decision-making Trial and Evaluation Laboratory) method. Findings Among the factors, corporate information transparency has the greatest impact on the other factors, and consumer green preferences are most influenced by others. The most critical and important factor is the corporate social performance factor. In China, corporate social performance, corporate information transparency, corporate size and media supervision are the key factors influencing the GWB of construction materials enterprises. Originality/value This study provides a new perspective on the literature related to GWB by considering multi-agent interactions and extends the evidence from the construction materials industry for research on the drivers or influencing factors of enterprises' bad environmental behavior. Furthermore, it adds insights from China for further research on the governance strategies of GWB in other countries.

Worsening environmental problems have created more and more challenges for green development, and the government is often seen as an important guide in turning this situation around. A government generally enacts green development through green development behavior, but previous research has not revealed the mechanism of this behavior. In addition, the multi-agent interaction between the government and green development behavior also needs to be explored. Based on an integrated theoretical model, the authors of this study adopted a meta-analysis method to analyze 18 high-quality published pieces from 6 mainstream databases and described the mechanism of government green development behavior in exploring and thinking about multi-agent interactions. In addition, the authors of this study explored differences in the roles of central and local government green development behaviors and the moderating role of regional heterogeneity. The research results showed that: (1) Enterprise economic behavior, enterprise environmental behavior, enterprise social behavior, and public participation are all significantly positively affected by government green development behavior; (2) local government green development actions have stronger effects than central government actions; (3) regional heterogeneity moderates the effect of government green development behavior. Furthermore, the authors of this study propose relevant countermeasures and suggestions from the government’s point of view. This research provides a theoretical and practical reference for governments to better improve their environmental systems and environmental supervision.