Street commerce is the basic unit of urban structure and an important part of people’s life. With the continuous advancement of online commerce, people’s consumption habits and consumption patterns have begun to change. (1) Background: During the epidemic, the global business environment changed dramatically, and traditional street business has also been hit hard, leaving a lot of idle space. The question is how to solve the problem of activating the commercial street space after its decay, and realize its sustainable development. (2) Methods: This paper takes the commercial space of Nonglin Street as the object, constructs the relevant factors affecting the commercial space of the street by using the theory of scenes, and collects the data by means of a field investigation and questionnaire. According to a weight analysis and satisfaction analysis, the advantages and disadvantages of the commerce in Nonglin Street are understood. (3) Results: The importance of the three variables of the appearance, comfort and diversity of the commercial space in Nonglin Street is very high and the satisfaction is low. (4) Conclusions: Nonglin Street need to increase diversified forms of business, open block space, integrate regional cultural symbols, and improve the management model of street commerce.

In the era of the experience economy, ‘consumption experience’ has become an important part of people’s daily life needs. In this study, we adopted the perspective of user experience quality evaluation and found problems through field research; then, we built the evaluation dimension of theme creative markets based on experience quality combined with expert interviews to design the questionnaire. First of all, through online and offline questionnaire analysis on the experiencers of some theme creative markets in Guangzhou, the main factors that affect the quality of the tourists’ experience was explored. Secondly, through the analysis of the three dimensions of environment, activity, and service of some of the theme creative markets in Guangzhou, it was found that tourists have the highest score on the market activity and the lowest score on the market environment. Thirdly, through field observation and interviews with some experiencers, the reason for the low experience score was discovered. Finally, the corresponding design strategies were proposed for the environment, activities, and services, with a view to providing a reference for the improvement of the quality of the tourists’ experience and the improvement of the design of the theme creative markets.