Exhibition design in museum space is of great significance in enhancing cultural attraction, visitor experience, and heritage conservation. With the growth of spiritual and cultural needs, the construction of museums has increased, but the quality of exhibitions has been improved to a limited extent. In order to explore visitors’ perceptual experience in terms of display forms, this paper combines eye-tracking technology and subjective evaluation to select three display forms, namely, stand-alone display form, combined picture and object form, and combined 3D object and physical form, for the research. Combining field research, eye-tracking experiments, and subjective questionnaire evaluations, this study explores the relationship between visual perception and emotional experience in different display formats. The results showed that (1) the effects of different display formats differed between visual perception and emotional experience, and (2) there is some correlation between visual perception and emotional experience. Specifically, the number of fixations sessions was negatively correlated with fun, richness, comfort, and attractiveness and positively correlated with authenticity, while the average fixation time was positively correlated with the former and negatively correlated with authenticity. Combining the two dimensions, the study concluded that visitors’ experience satisfaction and preference are high in response to the form combining 3D objects and physical objects; the exhibition form of combining pictures and physical objects produces a higher degree of cognition in a short period of time; and the stand-alone display form has the lowest degree of preference, with poor information retention among visitors. It is hoped that this study will provide some reference for the use of exhibition forms in historical museums.

Street commerce is the basic unit of urban structure and an important part of people’s life. With the continuous advancement of online commerce, people’s consumption habits and consumption patterns have begun to change. (1) Background: During the epidemic, the global business environment changed dramatically, and traditional street business has also been hit hard, leaving a lot of idle space. The question is how to solve the problem of activating the commercial street space after its decay, and realize its sustainable development. (2) Methods: This paper takes the commercial space of Nonglin Street as the object, constructs the relevant factors affecting the commercial space of the street by using the theory of scenes, and collects the data by means of a field investigation and questionnaire. According to a weight analysis and satisfaction analysis, the advantages and disadvantages of the commerce in Nonglin Street are understood. (3) Results: The importance of the three variables of the appearance, comfort and diversity of the commercial space in Nonglin Street is very high and the satisfaction is low. (4) Conclusions: Nonglin Street need to increase diversified forms of business, open block space, integrate regional cultural symbols, and improve the management model of street commerce.