Zinan Temple is one of the Taoist temples in Taiwan, demonstrating the vital status of religious activities and beliefs. Creating religious products that tourists like through unique religious resources and conducting product differentiation competitions is essential for religious tourism to attract tourists. The research used a convenience sampling method, and 377 online questionnaires were distributed and used SPSS 21.0 to conduct linear regression. This research affirms the positive effect of product attachment on loyalty through indispensability and irreplaceability, as well as irreplaceability being a more critical intermediary variable. This research has verified the theoretical impact of religious tourism products on loyalty and makes specific recommendations on improving Taoist tourists’ loyalty to enhance the tourism competitiveness of Zinan Temple. Therefore, this research provides practical suggestions for religious development and cultural sustainability.

Organic agricultural tourism is an environment-friendly tourism that has emerged in recent years. However, no comprehensive dependency theory discusses the tourists’ pro-environmental behavior and well-being from the perspective of the public sphere. This research aims to verify the effect of the four dimensions of attachment and its impact on pro-environmental behavior. This research substantiated that the four aspects of attachment theory had a positive and significant influence on pro-environmental behavior and well-being. Furthermore, place and activity attachment had the highest impact. The results serve as a basis for understanding and motivating tourists’ pro-environmental behaviors and assist them in achieving well-being through organic agriculture tourism. This research also suggests sustainable development practices for destination operators or managers.

The impacts of perceived risk (PR) and perceived severity (PS) on personal well-being (WB) during the COVID-19 epidemic have often been overlooked, especially in the context of China’s post-1990 generation. Therefore, this research intends to explore how members of the post-1990 generation obtain personal benefits through PR through the Attention Restoration Theory (ART). A total of 276 online questionnaires were collected by snowball sampling and analyzed in SPSS 21.0. This research found that PR, NC, and the ART are mediating variables which affect WB. The higher the PR, the more likely it is that the post-1990 generation will engage in nature tourism. These discoveries undoubtedly demonstrate a breakthrough in the theoretical gap, and provide a proposal for the sustainable development of China’s tourism industry.

Tourist engagement not only yields advantages for the destination but also holds significance within the realm of group travel. In this context, if tour guides are able to leverage tourist citizenship behaviors (TCB) to augment interactivity and participation, tourists can essentially transform into “tour guide assistants”. To this end, the study introduces intimacy as a mediating variable, aiming to investigate the influence of TCB on engagement levels among group tourists. The subjects were Taiwanese tourists who had engaged in outbound group tourism for more than five days within three years. A total of 436 online questionnaires were collected by convenience sampling and analyzed in LISREL and SPSS 21.0. The research results: 1. TCB significantly positively affects intimacy and engagement; 2. Intimacy is a mediating variable between TCB and engagement. 3. Different levels of TCB have significant differences in intimacy and engagement. The research results can help tour guides and travel agency operators know the characteristics of group tourists and improve the experience of group tour tourists.

Religious architecture is an essential resource for tourism to attract tourists. This research's primary purpose is to define the experience of religious architecture to tourists and how it affects tourists' identification and attachment. This study takes the Nankunshen Daitian temple as an example; it is one of Taiwan's oldest and most important temples. This study adopts convenient sampling to collect samples and the multi-scale analysis method. The results are 1. Experience: Nankunshen's magnificent architecture is the highest. 2. Attachment: Nankunshen is an important pilgrimage site, which the highest. 3. Participating in the guided commentary will improve tourists' experience and attachment. 4. Religious construction experience and attachment are divided into four groups: the statue of the god and religious literature are the highest experience group and the highest attachment group. Therefore, different architecture has different experiences and attachments to tourists.