In light of the public’s increasing awareness of and desire to create healthy and friendly environments, developments in organic agriculture and organic agricultural products have gradually yielded optimum choices in terms of healthy diets, travel options, and lifestyles, in addition to winning considerable attention and popularity from the public. This study was centered on a model for assessing the developmental potential of organic agritourism, with empirical analyses being conducted regarding visitors to Yuli Township in Hualien County, Taiwan. The results were as follows. By means of on-site interviews and surveys, as well as a review of relevant literature, this study constructed several assessment indicators of the developmental potential of organic agritourism. The constructed model consisted of four criteria, namely, the attractiveness of resources, market development potential, community development capabilities, and the creation of diverse values, as well as 23 sub-criteria. The analytic hierarchy process (AHP) approach was employed, and a questionnaire with expert validity was used to deduce the weights of each criterion and sub-criterion. The highest-weighted criterion was the attractiveness of resources, followed by, in order, the creation of diverse values, market development potential, and community development capabilities. The results of this study can serve as a reference for Yuli Township in developing strategies to promote organic agritourism in the area.

The purpose of this study is to explore the influence path of organic agricultural landscape on tourists’ pro-environment behavior and loyalty, and put forward suggestions for realizing sustainable tourism of organic agriculture. The M-R model was employed to construct an integrated model of the influence of consumer landscape on pro-environment behavior and loyalty in organic agricultural tourism. The research framework and questionnaire design were constructed on the basis of literature review and 417 valid questionnaires which were collected from tourists in Eastern Taiwan (Hualien and Taidong). SPSS was employed to analyze the reliability and validity of the questionnaire and LISREL software was used to identify the influence path between variables. The results showed that: 1. The tourists’ cognition of consumer landscape will positively affect the environmental intimacy and environmental identity. 2. Tourists’ environmental intimacy and environmental identity will increase their pro-environmental behavior. 3. Tourists’ pro-environment behavior has a positive impact on their loyalty to organic agricultural tourism. The results show that organic agricultural tourism can stimulate tourists to understand the significance, importance and multiple values of the environment, and increase the intimacy and identity of tourists to the environment, which has a great effect on pro-environment behavior and loyalty. At the same time, it also shows that organic agricultural tourism is a sustainable tourism mode, which is worth promoting.

This study was intended to investigate the online behavior of Taiwan’s Net Generation (born between 1977 and 1997) based on Dentsu’s AISAS (Attention-Interest-Search-Action-Share) model. A conceptual framework and several hypotheses were developed and tested. A questionnaire survey was conducted in Taiwan in 2018 with 338 valid responses being received. The data were analyzed through linear regression analysis with learning and growth set as the dependent variable. Information search was the key action variable and especially during travel. Attention and interest had significant indirect influences on actions, which impacted sharing, learning, and growth. Learning and growth and action increased sharing. Post-travel sharing stimulated attention and was a catalyst for another cycle of AISAS. This research intended to fill a gap in the literature by examining the relationships among stages in the online purchase and consumption of travel products and services.

This study investigates consumers of board game restaurants in Taiwan and members of board game communities through convenience sampling, with 363 questionnaires collected. The factor analysis and SEM of the data were conducted using the SPSS statistical software program. It was found that, in addition to having a significant direct impact on serious leisure and attachment, the flow experience has an indirect effect on relationships of attachment via the intermediary role of serious leisure. The attachment of board game comes from the involvement of activities and causes attachment, not the place. Finally, it was recommended for board game designers to introduce higher levels of difficulty and strategic thinking board games that can enhance the sense of the challenge of players and strengthen their flow experience. It also recommended for operators to organize new teaching activities, open up free experience sessions, and enhance social interactions and exchanges in board game activities, to strengthen players’ sense of identification with actions and their relationships with the place.

Family tourism has seldom been explored beyond the consideration that families that travel with children are a homogeneous group. This lack of studies is particularly true concerning the exploration of the differences among families with children of different ages. Therefore, this study aims to explore whether differences exist among travel motivations, travel preferences, key travel considerations, and travel characteristics of families with children of different ages. This study also sought to uncover whether differences exist in modes of decision-making concerning family tourism, travel frequency, travel length, dining outlets, accommodation, and modes of transportation among families with children of different ages. A questionnaire based on the literature was applied to Taiwanese families, and 608 valid responses were obtained. The results revealed that the different ages of the children determine travel motivation, decision-making, tourism activities, travel length, safety and hygiene, dining options, and accommodation. These results, which are novel in tourism literature, are discussed, and practical implications are drawn.