This page has only limited features, please log in for full access.
Prof.. Ching-Cheng Shen is an Associate Professor of the Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, Taiwan. He received a Ph.D. in Transportation and Communication Management Science from National Chung Cheng University, Taiwan. He has published several papers in Journal of Hospitality, Simulation Modelling Practice and Theory, Journal of Scientific & Industrial Research, Quality & Quantity, Journal of Hospitality, Leisure, Sport & Tourism Education, and others. His current research interests include Tourism management, Tourism marketing management, Multi-criteria decision management, Management decision science, Fuzzy multi-objective programming, Agricultural tourism.
This study was intended to investigate the online behavior of Taiwan’s Net Generation (born between 1977 and 1997) based on Dentsu’s AISAS (Attention-Interest-Search-Action-Share) model. A conceptual framework and several hypotheses were developed and tested. A questionnaire survey was conducted in Taiwan in 2018 with 338 valid responses being received. The data were analyzed through linear regression analysis with learning and growth set as the dependent variable. Information search was the key action variable and especially during travel. Attention and interest had significant indirect influences on actions, which impacted sharing, learning, and growth. Learning and growth and action increased sharing. Post-travel sharing stimulated attention and was a catalyst for another cycle of AISAS. This research intended to fill a gap in the literature by examining the relationships among stages in the online purchase and consumption of travel products and services.
Lin-Lin Xue; Ching-Cheng Shen; Alastair Morrison; Li-Wen Kuo. Online Tourist Behavior of the Net Generation: An Empirical Analysis in Taiwan Based on the AISAS Model. Sustainability 2021, 13, 2781 .
AMA StyleLin-Lin Xue, Ching-Cheng Shen, Alastair Morrison, Li-Wen Kuo. Online Tourist Behavior of the Net Generation: An Empirical Analysis in Taiwan Based on the AISAS Model. Sustainability. 2021; 13 (5):2781.
Chicago/Turabian StyleLin-Lin Xue; Ching-Cheng Shen; Alastair Morrison; Li-Wen Kuo. 2021. "Online Tourist Behavior of the Net Generation: An Empirical Analysis in Taiwan Based on the AISAS Model." Sustainability 13, no. 5: 2781.
This study examines how the career intention and enhanced employability following an industry internship can affect the career choice of students in Hospitality and Tourism departments. The results of 918 valid questionnaires were tested and supported proposed conceptual models of 9 hypotheses and 5 regression models. The research findings of this study indicated that, in the case of Taiwan's Hospitality and Tourism Education, interns' career intention positively influenced their employability, and both career intention and enhanced employability had a positive impact on students' retention in the H/T industry after graduation. This study contributes to the H/T literature by confirming the mediating effect of employability on the relationship between career intention and retention in the H/T industry. It indicates stakeholders should work to build up students' career planning and confidence and to cultivate interns' positive work attitude.
Tzu-Ling Chen; Ching-Cheng Shen; Mark Gosling. To stay or not to stay? The causal effect of interns’ career intention on enhanced employability and retention in the hospitality and tourism industry. Journal of Hospitality, Leisure, Sport & Tourism Education 2021, 28, 100305 .
AMA StyleTzu-Ling Chen, Ching-Cheng Shen, Mark Gosling. To stay or not to stay? The causal effect of interns’ career intention on enhanced employability and retention in the hospitality and tourism industry. Journal of Hospitality, Leisure, Sport & Tourism Education. 2021; 28 ():100305.
Chicago/Turabian StyleTzu-Ling Chen; Ching-Cheng Shen; Mark Gosling. 2021. "To stay or not to stay? The causal effect of interns’ career intention on enhanced employability and retention in the hospitality and tourism industry." Journal of Hospitality, Leisure, Sport & Tourism Education 28, no. : 100305.
In light of the public’s increasing awareness of and desire to create healthy and friendly environments, developments in organic agriculture and organic agricultural products have gradually yielded optimum choices in terms of healthy diets, travel options, and lifestyles, in addition to winning considerable attention and popularity from the public. This study was centered on a model for assessing the developmental potential of organic agritourism, with empirical analyses being conducted regarding visitors to Yuli Township in Hualien County, Taiwan. The results were as follows. By means of on-site interviews and surveys, as well as a review of relevant literature, this study constructed several assessment indicators of the developmental potential of organic agritourism. The constructed model consisted of four criteria, namely, the attractiveness of resources, market development potential, community development capabilities, and the creation of diverse values, as well as 23 sub-criteria. The analytic hierarchy process (AHP) approach was employed, and a questionnaire with expert validity was used to deduce the weights of each criterion and sub-criterion. The highest-weighted criterion was the attractiveness of resources, followed by, in order, the creation of diverse values, market development potential, and community development capabilities. The results of this study can serve as a reference for Yuli Township in developing strategies to promote organic agritourism in the area.
Ching-Cheng Shen; Yen-Rung Chang; Der-Jen Liu. Rural Tourism and Environmental Sustainability—A Study on a Model for Assessing the Developmental Potential of Organic Agritourism. Sustainability 2020, 12, 9642 .
AMA StyleChing-Cheng Shen, Yen-Rung Chang, Der-Jen Liu. Rural Tourism and Environmental Sustainability—A Study on a Model for Assessing the Developmental Potential of Organic Agritourism. Sustainability. 2020; 12 (22):9642.
Chicago/Turabian StyleChing-Cheng Shen; Yen-Rung Chang; Der-Jen Liu. 2020. "Rural Tourism and Environmental Sustainability—A Study on a Model for Assessing the Developmental Potential of Organic Agritourism." Sustainability 12, no. 22: 9642.
Luoshan Organic Agriculture Village was the first organic agriculture village in Taiwan, and it focuses on organic farming and cultivation. The village is developed through community empowerment and the utilization of existing tourism resources. In this study, tourists to the village were selected to participate in a survey. The findings indicated that country landscape resources scored the highest, followed by experience of organic farming and natural landscape resources. The results revealed that this travel destination enjoys high brand equity, with the factor of environmental sustainability scoring the highest, followed by the uniqueness of organic farming and the image of healthy tourism. This study suggested that landscape resources were positively correlated with brand equity; moreover, access to environmental information had a significant effect on the relationship between landscape resources and brand equity. Subsequently, the top three factors affecting landscape resources were identified—natural landscape resources, experience of organic farming, and experience of farm stays. In addition, the two factors influencing brand equity of quality and unique resources were derived. This study’s results can help related organizations effectively establish landscape resources, thereby extending their brand equity and building the sustainable development competitiveness of tourist destinations.
Ching-Cheng Shen; Yen-Rung Chang; Der-Jen Liu. Sustainable Development of an Organic Agriculture Village to Explore the Influential Effect of Brand Equity from the Perspective of Landscape Resources. Sustainability 2020, 12, 7416 .
AMA StyleChing-Cheng Shen, Yen-Rung Chang, Der-Jen Liu. Sustainable Development of an Organic Agriculture Village to Explore the Influential Effect of Brand Equity from the Perspective of Landscape Resources. Sustainability. 2020; 12 (18):7416.
Chicago/Turabian StyleChing-Cheng Shen; Yen-Rung Chang; Der-Jen Liu. 2020. "Sustainable Development of an Organic Agriculture Village to Explore the Influential Effect of Brand Equity from the Perspective of Landscape Resources." Sustainability 12, no. 18: 7416.
The purpose of this study is to explore the influence path of organic agricultural landscape on tourists’ pro-environment behavior and loyalty, and put forward suggestions for realizing sustainable tourism of organic agriculture. The M-R model was employed to construct an integrated model of the influence of consumer landscape on pro-environment behavior and loyalty in organic agricultural tourism. The research framework and questionnaire design were constructed on the basis of literature review and 417 valid questionnaires which were collected from tourists in Eastern Taiwan (Hualien and Taidong). SPSS was employed to analyze the reliability and validity of the questionnaire and LISREL software was used to identify the influence path between variables. The results showed that: 1. The tourists’ cognition of consumer landscape will positively affect the environmental intimacy and environmental identity. 2. Tourists’ environmental intimacy and environmental identity will increase their pro-environmental behavior. 3. Tourists’ pro-environment behavior has a positive impact on their loyalty to organic agricultural tourism. The results show that organic agricultural tourism can stimulate tourists to understand the significance, importance and multiple values of the environment, and increase the intimacy and identity of tourists to the environment, which has a great effect on pro-environment behavior and loyalty. At the same time, it also shows that organic agricultural tourism is a sustainable tourism mode, which is worth promoting.
Lin-Lin Xue; Yen-Rung Chang; Ching-Cheng Shen. The Sustainable Development of Organic Agriculture-Tourism: The Role of Consumer Landscape and Pro-Environment Behavior. Sustainability 2020, 12, 6264 .
AMA StyleLin-Lin Xue, Yen-Rung Chang, Ching-Cheng Shen. The Sustainable Development of Organic Agriculture-Tourism: The Role of Consumer Landscape and Pro-Environment Behavior. Sustainability. 2020; 12 (15):6264.
Chicago/Turabian StyleLin-Lin Xue; Yen-Rung Chang; Ching-Cheng Shen. 2020. "The Sustainable Development of Organic Agriculture-Tourism: The Role of Consumer Landscape and Pro-Environment Behavior." Sustainability 12, no. 15: 6264.
This study mainly investigated the factors affecting the business model innovation of small and micro travel agencies (SMTAs) in the Internet+ era. Based on a literature review, six hypotheses were proposed. To identify the influencing factors, the questionnaire, which was developed from previous studies, was distributed and 130 valid questionnaires were identified. Linear regression was used to test the hypotheses and further verify the relationship between each factor and the four dimensions of business model innovation. The results revealed that: 1. Organizational learning ability, consumer demand, entrepreneurial spirit, and website performance have significant effects on the business model innovation of SMTAs in the Internet+ era; 2. Organizational learning ability; consumer demand, and technological development were discovered to have positive effects on the value proposition innovation of SMTAs; 3. Consumer demand, entrepreneurial spirit, and organizational learning ability have positive effects on the value maintenance innovation of SMTAs; 4. Organizational learning ability and consumer demand have positive effects on the value network innovation of SMTAs; 5. Finally, organizational learning ability, website performance, and consumer demand have positive effects on the value realization innovation of SMTAs. These results can serve as the foundation for future relevant research and as a reference for SMTAs and related industry practitioners in their future management.
Lin-Lin Xue; Ching-Cheng Shen; Chun-Nan Lin; Kun-Lin Hsieh. Factors Affecting the Business Model Innovation Employed by Small and Micro Travel Agencies in the Internet+ Era. Sustainability 2019, 11, 5322 .
AMA StyleLin-Lin Xue, Ching-Cheng Shen, Chun-Nan Lin, Kun-Lin Hsieh. Factors Affecting the Business Model Innovation Employed by Small and Micro Travel Agencies in the Internet+ Era. Sustainability. 2019; 11 (19):5322.
Chicago/Turabian StyleLin-Lin Xue; Ching-Cheng Shen; Chun-Nan Lin; Kun-Lin Hsieh. 2019. "Factors Affecting the Business Model Innovation Employed by Small and Micro Travel Agencies in the Internet+ Era." Sustainability 11, no. 19: 5322.
A primary goal common across hospitality internship programs is to make students more employable. This study investigates enhanced competencies in employability leading to student satisfaction with an internship program and the relationship to key stakeholders in the program. The school and the student's own self-commitment show positive effect on employability, however satisfaction with the employer was not significant suggesting areas for improvement. The research identified the correlation between internship satisfaction, employability, and the stakeholders with a goal to improving internship programs and enhancing employability for future talent in the hospitality industry.
Tzu-Ling Chen; Ching-Cheng Shen; Mark Gosling. Does employability increase with internship satisfaction? Enhanced employability and internship satisfaction in a hospitality program. Journal of Hospitality, Leisure, Sport & Tourism Education 2018, 22, 88 -99.
AMA StyleTzu-Ling Chen, Ching-Cheng Shen, Mark Gosling. Does employability increase with internship satisfaction? Enhanced employability and internship satisfaction in a hospitality program. Journal of Hospitality, Leisure, Sport & Tourism Education. 2018; 22 ():88-99.
Chicago/Turabian StyleTzu-Ling Chen; Ching-Cheng Shen; Mark Gosling. 2018. "Does employability increase with internship satisfaction? Enhanced employability and internship satisfaction in a hospitality program." Journal of Hospitality, Leisure, Sport & Tourism Education 22, no. : 88-99.
The aim of this paper was to explore how internship programme planning, industry involvement, and student commitment influence student willingness to pursue a career in the hospitality industry after graduation. This study applied Structure Equation Modelling (SEM) and employed a questionnaire to collect data from students at twenty universities to test seven hypotheses proposed in this study. It was found that internship programme planning, industry involvement, and student commitment positively influence overall satisfaction with internship experiences. In addition, internship programme planning and industry involvement have the most profound influence on students' willingness to stay in the hospitality industry after graduation.
Tzu-Ling Chen; Ching-Cheng Shen. Today's intern, tomorrow's practitioner?—The influence of internship programmes on students' career development in the Hospitality Industry. Journal of Hospitality, Leisure, Sport & Tourism Education 2012, 11, 29 -40.
AMA StyleTzu-Ling Chen, Ching-Cheng Shen. Today's intern, tomorrow's practitioner?—The influence of internship programmes on students' career development in the Hospitality Industry. Journal of Hospitality, Leisure, Sport & Tourism Education. 2012; 11 (1):29-40.
Chicago/Turabian StyleTzu-Ling Chen; Ching-Cheng Shen. 2012. "Today's intern, tomorrow's practitioner?—The influence of internship programmes on students' career development in the Hospitality Industry." Journal of Hospitality, Leisure, Sport & Tourism Education 11, no. 1: 29-40.