Thillai Raja Pertheban

Dr. Thillai Raja Pertheban


Research Focus & Metrics

Academic Career Length

4Years (2023-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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21 August 2023 in Sustainability
Verified
Journal Article
Open access
PDF file
TPThillai Raja Pertheban
Thillai Raja Pertheban
T. RamayahT. Ramayah
T. Ramayah
AMAnbalagan Marimuthu
Anbalagan Marimuthu
KVKumara Rajah Venkatachalam
Kumara Rajah Venkatachalam
Sanmugam AnnamalahSanmugam Annamalah
Sanmugam Annamalah
WHWong Chee Hoo
Wong Chee Hoo
The challenges of the global business environment foster small medium-sized enterprises (SMEs) to continuously improve their performance in the level of vulnerability to possible impacts and interruptions in their operations that may affect their sustainability. Resilience strategies and ambidextrous capabilities have become important determinants of organizational performance, which has developed as an emerging area of interest in supply chain management in recent years. SMEs are one of the major contributing sectors to the Malaysian economy. Therefore, SMEs have been forced to survive in the current market situation to ensure higher economic growth and competitiveness. The resilience strategies and ambidexterity capabilities are important determinants of SMEs’ performance. As such, this study aims to examine the relationship between proactive resilience strategies, ambidextrous capabilities, and the performance of SMEs in the manufacturing sector, drawing on the dynamic capabilities perspective. A quantitative research design is adopted, a structured survey questionnaire is used, and data are collected from 351 SMEs in the manufacturing sector. Partial least squares structural equation modeling (PLS-SEM), Smart PLS 3.0 is used to test both direct and mediating results. The findings of this study suggested that proactive resilience strategies may have a significant influence on organizational performance of SMEs. Ambidextrous capabilities also act as a strong mediator between proactive resilience strategies and organizational performance. These findings contribute to the dynamic capabilities literature by highlighting the importance of proactive resilience strategies and ambidextrous capabilities in enhancing the positive impact on organizational performance in SMEs. This study provides a plausible explanation of two important management mechanisms for enhancing organizational performance sustainability. The relationships between proactive resilience strategies, ambidextrous capabilities, and organizational performance are malleable. This study also suggests that fostering formal and informal relationships might hold the key to the sustainable performance of SMEs in the long term. This study’s practical contributions are improving the knowledge and performance of supply chain systems for SMEs in the manufacturing sector and enhancing their competitive power in domestic and international markets.

30 April 2023 in Environment-Behaviour Proceedings Journal
Verified
Journal Article
Open access
PDF file
XGXinxiang Gao
Xinxiang Gao
TPThillai Raja Pertheban
Thillai Raja Pertheban
KCKim Mee Chong
Kim Mee Chong
WMWu Meng
Wu Meng
Digital addiction among China's rural juveniles escalates and hampers the harmony and stability of families and society. This paper investigates digital addiction among rural juveniles in China. Semi-structured interviews selected six relevant respondents in rural Shaanxi Province as samples. The study explores the degree, characteristics, causes, effects, and prevention and control of rural juveniles' digital addiction. The findings reveal the importance of digital literacy education, parent-child cognitive dislocation, and the complexity of rural juveniles' digital addiction. The study has limitations, including its limited research perspective and the need for more typical cases for analysis and discussion.

5 October 2024 in Heliyon
Verified
Journal Article
Open access
LWLai Wang
Lai Wang
TPThillai Raja Pertheban
Thillai Raja Pertheban
TLTianqi Li
Tianqi Li
LZLei Zhao
Lei Zhao
With the vigorous development of e-commerce, more and more goods are sold online. The electronic platform not only brings convenience to people's lives but also gives more people the opportunity of employment and entrepreneurship, which contributes to the promotion of economic value and the creation of wealth. With the gradual maturity of network technology represented by Big Data, it has also led to the further development of e-commerce. In the past, e-commerce mostly used business intelligence systems for data analysis. However, as the data becomes more and more complex, the innovation ability and data analysis ability of traditional business intelligence systems are relatively conservative, so it is of great significance to update and strengthen business intelligence to analyze its role in e-commerce data. Therefore, this paper proposed the application of business intelligence based on Big Data in e-commerce data analysis. By combining Big Data and a business intelligence system and taking the e-commerce data of a certain brand of beverage as the research object, the Days-Times-Money (DTM) model was established, and the data mining technology was used to classify the brand consumers. The data results showed that among the three consumption attributes, the highest consumption density of consumption days, consumption times, and consumption amount was 68.63 %, 67.99 %, and 69.72 % respectively. These were not more than 70 %, which indicated that the consumption of this brand of beverages had a high space for growth. According to the consumption density, the users of this brand of beverage were divided into four consumer groups. According to the classification results, it provided feasible marketing reference opinions for the brand beverage and could provide direction for brand value-added by mining the hidden data of the brand beverage. This paper hoped to use the brand beverage as a case to provide reference and reality for the development of e-commerce enterprises and provide a reference for the application and promotion of business intelligence based on Big Data in e-commerce data analysis.

30 September 2025 in Journal of Innovation and Development
Verified
Journal Article
Open access
PDF file
NYNingling Yu
Ningling Yu
TPThillai Raja Pertheban
Thillai Raja Pertheban
The business field is ushering in the rise of AI-integrated workplace, a trend accompanied by the rapid development of AI technology. At the level of knowledge updating iteration, skill application and innovative thinking, this change poses a brand new challenge to the occupational ability of higher vocational business English students. Analyzing the case of Nanjing Engineering Vocational College, the article reveals the shaping of students' occupational ability in AI-integrated workplaces, the dilemmas encountered, and the strategies for coping with the change. The application of AI technology puts forward new requirements for learning styles and vocational skills, and at the same time gives rise to innovations in educational content and the expansion of practical opportunities, so that effective countermeasures for vocational development will significantly enhance students' adaptive and innovative abilities. The implementation of effective countermeasures for career development will significantly enhance students' adaptive and innovative abilities.