The purpose of this study is to investigate the role of AI capability (AIC) on organizational creativity (OC), green innovation (GI), and sustainable performance (SP). It also aims to investigate the mediating roles of OC and GI, as well as the moderating role of knowledge sharing culture (KNC). This study used quantitative methodology and utilized a survey to collect data from 421 employees in different organizations in Bangladesh. We used the structural equation modeling (SEM) technique to analyze the data. This study finds that AI capability significantly influences OC, GI, and SP. OC and GI work as mediators, and KNC serves as a moderator among the suggested relationships. This study is notable for its novelty in examining multiple unexplored aspects in the current body of research. This research also provides valuable insights for policymakers and practitioners regarding the effective integration of AI to enhance organizational competitiveness.

The purpose of this study is to understand Green Human Resource Management (GHRM) practices, considerations that facilitate Green Organizational Culture (GOC) and Organizational Agility (OA), and the connection between these factors and the social performance (SP) and environmental performance (EP) of businesses. The target population of the current study comprises a Bangladeshi organization (manufacturing, university and service). In this quantitative study, data were collected using structured questionnaires. The final sample consisted of 445 respondents, and the data were analyzed using the Structural Equation Modeling (SEM) technique. Both Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) were conducted to ensure the validity and reliability of the measurement model. The results show that social GHRM has a beneficial effect on social and environmental performance factors. This research also discovered employee’s ideas about GRRM, GOC OA, and improving an organization’s social and environmental performance for long-term growth. Our results show that hiring, teaching, evaluating, and rewarding employees in ways that avoid harming the natural world are all examples of HR management practices that help create a green workplace culture. This work adds to the resource-based view (RBV) and transitive leadership (TL) theory by showing the things that contribute to an organization’s green culture and agility help the link between social and environmental performance and green HRM practices. Organizations in Bangladesh can benefit greatly from the GHRM model that this study suggests, as OC and OA have a good effect on both society and the environment.

The purpose of this study is to analyze significant variables that permit us to ascertain the profitability of Bangladeshi Shariah-based banks. In doing so, two profitability measurements, namely, return on asset (ROA) and return on equity (ROE), have been used as dependent variables, while capital adequacy, asset management quality, operational efficiency, credit risk, liquidity, and the size of the bank have been considered as bank-specific independent variables. In addition, the rate of interest, inflation, and GDP growth rate have also been taken as macroeconomic independent variables. This study examined panel data of eight Shariah-based Islamic banks over a thirteen-year period spanning from 2010 to 2022, applying different kinds of linear regression models, including pooled ordinary least squares (OLS), fixed effects, and random effects. Subsequently, the generalized method of moments (GMM) approach is also applied to assess the robustness of the findings. The results revealed that the profitability of Bangladeshi Shariah-based Islamic banks is positively associated with asset management quality, liquidity, and credit risk. In contrast, capital adequacy, operational efficiency, and bank size are negatively correlated with the bank’s profitability. Concerning the macroeconomic factors, the findings indicated a notable positive correlation between the profitability of Shariah-based banks in Bangladesh and both the inflation rate and the interest rate spread. However, this study has also found that the profitability of the sample banks of Bangladesh is not significantly influenced by GDP growth. By providing fresh empirical data, the current research aimed to close a significant vacuum in the body of knowledge on banks and provide important insights for policymakers, managers, and other stakeholders by focusing on particular bank-specific and macroeconomic aspects that influence the profitability of Shariah-based Islamic banks in Bangladesh.

This review paper examines the influence of neuromarketing on consumer behavior research, emphasizing its origins, methodologies, impacts, and implications for customer engagement. This paper conducts a thorough narrative literature review on neuromarketing, analyzing the application of diverse neuroscientific techniques, including functional magnetic resonance imaging (fMRI), electroencephalography (EEG), positron emission tomography (PET), magnetoencephalography (MEG), and facial coding/eye tracking, to assess cerebral responses and forecast consumer behavior. Recent scholarly investigations underscore how neuromarketing utilizes contemporary breakthroughs to transform consumer behavior research by offering enhanced insights into cognition and emotion. These sophisticated tools have contested conventional study methodologies, facilitating a more comprehensive comprehension of the interaction between marketing stimuli and the brain. Nevertheless, the research also examines the ethical ramifications and issues associated with neuromarketing, especially with privacy and the absence of regulatory frameworks. The theoretical and practical aspects of the findings are that, the advanced neuroimaging techniques like fMRI, EEG, and eye-tracking have revealed the complex interactions between emotions, attention, and memory that traditional methods and neuromarketing transforms marketing by giving marketers new tools and approaches to boost results. This review synthesizes previous research on the topic, highlighting the necessity for equilibrium between scientific advancement and ethical accountability in neuromarketing, thereby benefiting both academic and commercial sectors.