Purpose: Over the last few decades, consumers’ concerns for healthier lifestyles and the environment have become the driving forces for forming food-buying intentions. The purpose of this paper is to investigate the impact of product attributes regarding nutrition and health benefits of products, the environmental impact of production and social responsibility of producers on consumers’ food and wine choices.Design/methodology/approach: The empirical analysis is based on an online survey conducted in the USA, the UK and Germany, and incorporates a discrete choice experiment with visual shelf simulations.Findings: Price and nutrition information are much more influential on consumers’ food choices than information about social responsibility of producers or the ecological impact of production. Product attributes emphasizing the ecological impact of production and social responsibility of food producers are specifically valued by consumers with high levels of environmental consciousness and by those concerned about goods production. Consumers who are health conscious regarding their lifestyle and diets derive high utility values from the nutritional information of the product.Practical implications: The study contributes to an understanding of how to promote healthier food and wine choices and social and environmental responsibility of food and wine producers in various markets.Originality/value: The study offers a comparison of product attributes concerning ecological, social, nutrition and health benefits of the product; as well the investigation of congruent interrelationships between the consumers’ values and related product attributes in three culturally distinct consumer groups.

As a result of consumers’ increasing concerns with ethical, environmental, and health issues, sustainable consumption and production have become a popular topic of recent academic research and industry practices. The current study sought to provide in-depth insights into consumers’ views on sustainability by simultaneously examining their environmental and social awareness and behavior, health-conscious lifestyles, and diets; as well as the perceived importance of social and nutrition information on wine labels. Based on empirical data obtained through a web-based survey distributed to consumer panels in three markets – the US, the UK, and Germany – this research segmented wine consumers into four categories: Apathetic Consumers; Health-Conscious Diners; Holistic Perfectionists; and Ethical Advocates. The findings indicate that in general wine consumers are mindful about the environmental problems, social responsibility of companies, ethically produced and sustainably sourced products. The majority adhere to healthy lifestyles and watch their diets. Nevertheless, with the exception of only one cluster (Holistic Perfectionists), wine consumers do not actively seek social, environmental, or nutritional information on wine labels. This study shows that, at least currently, the preferences for the social factors are unlikely to outweigh dominating traditional wine purchase drivers, such as price, brand, country of origin, and grape variety. Industry implications for tailored marketing strategies are discussed.

Cannabis is a popular leisure activity in many cultures, especially in North America and Europe, where it is commonly used for socializing and entertainment. A recent German study employed the Marijuana Motives Measure to survey young adults, analyzing four motivational factors in the context of casual leisure. The research aimed to understand the reasons behind adults’ daily cannabis use, its link to consumption frequency, and situations. The findings highlight cannabis use for hedonic pleasure, relaxation, and enhancing social experiences. Individuals driven by self-focused motives, seeking relaxation and hedonic pleasure, tend to use it more frequently, while other-focused motives, such as sociable conversation, are associated with less frequent and occasional consumption. The study further revealed that people who consume cannabis for self-focused motives typically do so alone or with someone at home, whereas those who use it for other-focused motives, such as sociable conversation, tend to do so in social settings.

This study examined the wine tourists’ perceptions of the country’s image and the motivations and expectations of experiences in Georgia as a wine tourism destination. A survey of tourists in the most important wine region—Kakheti—resulted in 227 usable questionnaires. Using factor analyses, four dimensions were assigned to the country’s hedonic and aesthetic related image. Based on the experience economy of Pine and Gilmore, two motivational and three experiential factors were identified. Implications for the country’s branding strategy and managing the wine tourist’s experience in Georgia are discussed.

Purpose: Understanding the intricate relationship between wine and cannabis usage is essential for crafting effective substance use policies and interventions. This study explores the substitute and complementary relationships between cannabis and wine consumption frequencies. Design/methodology/approach: Through an online survey targeting wine drinkers under 60, we collected 523 completed responses, including 215 from cannabis consumers. We applied econometric modelling to examine the factors influencing separate versus simultaneous consumption, using a logistic regression model. Findings: Our findings reveal that socialising and enhancement are primary motivators for both substances. Individuals consuming cannabis frequently tend to use both substances together, indicating complementarity for cannabis users. However, wine consumption frequency alone does not determine simultaneous or separate cannabis use. Yet, those who drink wine for socialising and enhancement and cannabis for socializing and coping are more likely to separate their consumption. Practical implications: The wine industry can leverage cannabis-infused innovations by offering THC wines for social and enhancement motives and CBD wines for coping in solitary contexts. This segmentation addresses diverse motives, declining youth consumption and the persisting stigma of cannabis. Originality/value: This study extends existing literature by examining simultaneous wine–cannabis use across broader demographics. It links rising cannabis use to potential shifts in wine consumption and provides industry stakeholders with practical insights into evolving consumer behaviour.