The Italian wine supply chain has performed well in recent decades both in terms of profitability and success on the domestic and international markets. This is despite the fact that it is fragmented in terms of products, prices and consumption context, and, in particular, despite the fact that it is characterised by an organisation that hinders the full exploitation of economies of scale. This paradox has not been investigated in literature. We propose several elements in support of the hypothesis that the Italian wine sector’s success is linked to favourable elements of the Porter Diamond Model (5 out of 6) but also to the “district” nature of a large part of the sector. The presence of numerous networks, some of which are formal and others informal, gives most Italian local production systems specialising in grapes and wine the characteristics of industrial districts, due to the local social capital that is stratified there. These networks include operators such as Cooperatives and Consorzi di Tutela, upstream and downstream industries and services, tourism, research and educational bodies. Such networks can overcome the weakness represented by the low concentration and small average size of the operators. To support this hypothesis, we analyse the historical evolution of the sector and its drivers, the structural features of the different phases of the wine chain (grape growing, winemaking, bottling and distribution), the market relationships within the chain and the national and European policies favouring the sector. This analysis also underlines the differences between the Italian sector and its competitors from the Old and New World.

The EU Common Agricultural Policy (CAP), and with it the EU wine policy, is experiencing a reform process, started in 2018, in order to address ambitious environmental and social objectives, in conjunction with the goal of a competitive agricultural sector.Given the role of the EU in wine supply, the aim of this paper is to present the design, the rationale and the potential effect of the proposed reform with specific reference to wine sector. To better understand the forthcoming process, it is firstly presented how CAP and its wine policy evolved in terms of objectives and tools over time.The EU wine policy is a paradigmatic example of a combination between the horizontal measures, valid for all agricultural sectors, and vertical measures, peculiarly encompassing the whole wine supply chain. The reform proposal confirms, with some interesting modifications, the set of tools already operating in the sector; however, it calls for a planning of the implementation of the available tools for all products in a unitary frame represented by a national CAP Strategic Plan, applying a lean administrative procedure.In the hypothesis that the COVID-19 outbreak will not cause a radical change in the global agri-food system, the proposed planning process should stimulate shared strategies. These are intended to effectively coordinate, according to the principle of complementarity, the implementation of available policy tools, in order to obtain a better use of resources and a more balanced achievement of all policy objectives.

On January 1, 2023, a “reformed” Common Agricultural Policy (CAP) will come into force, which is innovative by nature in structural terms, and focused on environmental and social sustainability issues, aimed at a comprehensive digitization-based modernization of the agri-food sector. The new CAP keeps the current structure based on expenditure and regulatory measures, but includes a new planning tool, the national CAP Strategic Plan, a new CAP management model, and the new delivery model (NDM). Concerning EU wine policy, the new regulations foresee a number of specific amendments to existing rules, including changes that will apply to financial support for the wine sector with a reduced budget and to the regulatory measures. Among the latter, the most globally impacting are labelling rules, which require more information to consumers and allow the use of an e-label, the use of hybrid grape varieties for the production of appellation wines, and the inclusion among CAP regulated products of partially or totally de-alcoholised wines.

Short food supply chains (SFSCs) are one of the most direct approaches to more directly connecting consumers with producers. The scaling-up of SFSCs is often challenged by critical issues which can be overcome with identification of the most sustainable, replicable schemes. This paper presents the results of a participatory analysis conducted within the agroBRIDGES H2020 project, with the aim of defining a list of economic, social, and environmental attributes and indicators to assess the sustainability of SFSCs and set up a decision-making tool to support producers in self-assessing their sustainability level and choosing the most appropriate business model (BM) from those identified within the project. The proposed framework was based on a literature review and validated using co-creation exercises (Delphi rounds and focus groups) with relevant European stakeholders. A final set of 47 indicators was identified, and their potential for use in assessing the sustainability level of various BMs was also validated. Early results highlighted three main issues: indicator calculation feasibility, business model categorization, and the simplicity of the framework for sustainability self-assessment. Some recommendations are made, including the importance of using a participatory process in building an evaluation framework on SFSC sustainability and the necessity of its adaptation to territorial contexts and needs.

The ever-increasing development of assisted evolution technologies (AETs) in agriculture has boosted crop improvement. The commercialization of improved biotech crops can be promoted by modern gene editing instead of conventional genetic modification, which is a cheaper and faster approach that can help address future agriculture challenges, such as food security, environmental sustainability, and climate change. However, the use of these technologies is still sensitive and debated in many countries. Each region promotes a different approach, depending on regulatory policies, and adopting these technologies requires knowledge of consumer views and stakeholder acceptance. For this purpose, we conducted a survey of 564 Italians regarding their knowledge of genetic techniques, informational tools, purchase preferences, environmental sustainability, and food safety issues. The research aims are twofold: (a) to assess the level of knowledge and (b) to determine how consumer background, including social and demographic characteristics, affects their level of knowledge. Our findings emphasize the importance of communication and dissemination activities, in which clarity and a broad appeal are key.

Among the keys that enable the actors in the food chain in becoming more sustainable, the Strategy assigns an important role to knowledge and information. For this reason, the Farm to Fork Strategy aims to make the Farm Accountancy Data Network (FADN), the main data source of sustainable indicators, turning it into a Farm Sustainability Data Network (FSDN). Wine not only represents one of the most important products of the Italian agri-food system (value of turnover and exports), but it is also characterised by a widespread use of traditional certification systems (PDO/PGI, Organic), to which in recent years specific certifications of sustainability have been added, evaluated through its threefold dimension: economic, environmental, and social. Indeed, the wine sector is much ahead of others in the process of sustainability certification both for the process and the product itself. The paper is an effort to test the current set of information included in the FADN and some related computable indicators as a feasible tool for the assessment of sustainability in the wine sector. The goal of this paper is twofold. Firstly, we assess the actual level of sustainability of the wine sector in Italy through an indicator that synthetizes the three dimensions (economic, environmental, and social) of sustainability at the regional level. Secondly, more in general, we test the current capacity of the FADN information to provide a reliable measure of sustainability given the intention of the EU legislator to switch the European data network from FADN to FSDN.