Safinaz Abourokbah

Dr. Safinaz Abourokbah

Faculty of economics and administration, King Abdulaziz University, Jeddah, Makkah al Mukarramah, Saudi Arabia
orcid

Research Focus & Metrics

Academic Career Length

4Years (2023-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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16 February 2023 in Sustainability
Verified
Journal Article
Open access
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SASafinaz Abourokbah
Safinaz Abourokbah
RMReem Mahmoud Mashat
Reem Mahmoud Mashat
Mohammad Asif SalamMohammad Asif Salam
Mohammad Asif Salam
Digitalization is essential for supply chain (SC) systems to thrive in the extremely dynamic and competitive business environment of the present day. The purpose of this study is to examine the role and the importance of absorptive capacity (ACAP) on supply chain innovation performance (SCIP), mediated by digital capability (DCAP), supply chain resilience (SCR), supply chain agility (SCA), and digital innovation (DI). The study has been designed to empirically investigate the hypothesized relationships on a sample of 116 firms across industries in Saudi Arabia, using a partial least-squares-based structural equation model (PLS-SEM). Based on the findings, all the hypothesized paths are supported, justifying that ACAP positively and significantly impacts DCAP, SCA, and SCR. Moreover, SCA and SCR partially mediated the relationship between ACAP and SCIP. This study contributes to the resource-based view (RBV) and a dynamic capability (DC) theories by examining how the innovation of digital technologies affects SCIP, providing empirical support to the ACAP and SCIP interaction through numerous mediators to develop SCIP, from which also many practical implications emerged. For instance, especially in the wake of the COVID-19 pandemic, businesses must improve their SC performance by building and integrating their ACAP to make the most of their digital-platform-based dynamic capabilities.

7 March 2024 in Sustainability
Verified
Journal Article
Open access
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RMReem Mahmoud Mashat
Reem Mahmoud Mashat
SASafinaz Abourokbah
Safinaz Abourokbah
Mohammad Asif SalamMohammad Asif Salam
Mohammad Asif Salam
Companies, in emerging economies and beyond, struggle to develop integration mechanisms that deliver supply chain performance and competitive advantages. Those striving for organizational performance by streamlining supply chain processes must assess the challenges and benefits of employing technologies for supply chain integration. This study’s objective is to analyze the supply chain integration antecedents required to enable supply chain performance, competitive advantages, and organization performance. Although prior research indicates that the Internet of Things (IoT), as one of the enabling technologies, plays an instrumental role in enhancing organization performance through supply chain integration, no empirical tests have been performed before. Therefore, this study examines the direct and indirect effects of the IoT’s impact on organizational performance through different mediating variables—supply chain integration, supply chain performance, and competitive advantages. This study uses survey data from Saudi Arabian companies that adopted IoT-based applications in their supply chains. The results from partial least squares structural equation modeling indicate that the benefits and challenges of IoT adoption significantly affect supply chain integration. Moreover, supply chain integration partially mediates the relationship between IoT, supply chain performance, and competitive advantages while supply chain performance and competitive advantages mediate the relationship between supply chain integration and organization performance. This study offers theoretical implications regarding how dynamic capabilities are associated with supply chain integration and how they influence organizational performance; it also reveals valuable managerial insights.

1 October 2024 in Acta Psychologica
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Journal Article
Open access
SASafinaz Abourokbah
Safinaz Abourokbah
SBSaleh Bajaba
Saleh Bajaba
MYMuhammad Zafar Yaqub
Muhammad Zafar Yaqub
Appealing to the componential theory of creativity and social exchange theory, this study examines the roles of green transformational leadership, employee green passion, and green climate in nurturing green creativity in employees. It further delves into the moderating role of green perceived organizational support in the employee green passion-green climate linkage. The results obtained from applying PLS-based structural equation modeling on 464 data points drawn from the U.S. manufacturing industries confirm that green transformational leadership reinforces employee green passion and fortifies green climate, which enables green creativity among employees. A significant mediating role of employee green passion and green climate in causing green transformational leadership to produce desirable effects on employees green creativity has been empirically substantiated. The significant moderating role of green perceived organizational support bolsters the role of green transformational leadership in enhancing green creativity through augmenting employee green passion and green climate. The findings underscore the profound instrumentality of green transformational leadership and green climate in cultivating employees green creativity. The research outcomes offer critical insights to the organizations striving to preserve competitive advantage through fostering employees green creativity.

19 June 2023 in International Journal of Sports Marketing and Sponsorship
Verified
Journal Article
Closed access
SASafinaz Abourokbah
Safinaz Abourokbah
Mohammad Asif SalamMohammad Asif Salam
Mohammad Asif Salam
Purpose: Fitness centers have become quotidian fundamentals. Consequently, center managers face escalating competitiveness to sustain their businesses. Saudi Arabia's Vision 2030 emphasizes quality of life and the gravitation toward healthy lifestyles. The service quality of fitness centers is an essential factor influencing customer satisfaction. Owing to the dearth of research on this topic, especially on female-only fitness centers, this study aims to investigate the factors affecting the service quality of female fitness centers in Saudi Arabia regarding satisfaction. Additionally, this study examines the moderating roles of age and income on the relationship between service quality and satisfaction.Design/methodology/approach: The Service Quality Assessment Scale (SQAS) was adopted with five of the original dimensions (staff, workout facilities, physical facilities, exercise program and locker room) and two newly added dimensions (parking and social environment). This study also investigates the moderating roles of age and income on the relationship between service quality and customer satisfaction.Findings: All SQAS dimensions positively affected the quality of fitness centers. Furthermore, the service quality of fitness centers increased women's satisfaction, and age and income moderated the relationship between service quality and customer satisfaction.Originality/value: Fitness centers are highly competitive, and this study offers insights for managers of such facilities to improve customer satisfaction.

25 October 2023 in International Journal of Quality & Reliability Management
Verified
Journal Article
Closed access
SASafinaz Abourokbah
Safinaz Abourokbah
KHKhalid Husain
Khalid Husain
Purpose: This study assesses the quality of health-insurance services and their impact on customer satisfaction, examining the mediating role of utilitarian value and brand image in this relationship.Design/methodology/approach: Survey data were collected from 345 health-insurance companies' customers selected through convenience sampling and were analyzed using SmartPLS.Findings: Service quality statistically significantly influences customer satisfaction with health insurance in Saudi Arabia, whereas brand image and utilitarian value partially mediate this relationship. The structural path between service quality and brand image was statistically significant and positive. The utilitarian dimension positively affects customer satisfaction and service quality.Practical implications: This study is significant to the management, as it provides insight into the expectations of health-insurance users. The focus is to gain a competitive advantage by improving customer service and brand image.Originality/value: This investigation contributes to the field by exploring the mediating role of utilitarian value and brand image in the relationship between health-insurance quality and customer satisfaction based on the information provided by insurance policyholders in Saudi Arabia.

21 March 2026 in Sustainability
Verified
Journal Article
Open access
PDF file
SASafinaz Abourokbah
Safinaz Abourokbah
Mohammad Asif SalamMohammad Asif Salam
Mohammad Asif Salam
NBNada Saleh Badawi
Nada Saleh Badawi
Supply chain digital transformation is fundamentally reshaping information generation, sharing, and utilization across organizational boundaries. Supply chain information integration (SCII), the strategic alignment of digital technologies with inter-organizational information exchange, is a critical enabler of operational efficiency, innovation, and competitive advantage. Existing research on SCII remains fragmented with respect to theoretical perspectives, methodological approaches, and the mechanisms affecting performance outcomes. To address this gap, this systematic literature review aims to analyze SCII research development by examining its theoretical foundations enabling digital technologies, as well as the mechanisms behind its performance, based on 57 peer-reviewed articles published between 2020 and 2025, retrieved from the Web of Science database, following the PRISMA systematic review protocol. This review’s findings reveal antecedents, mediators, and moderators that translate integrated information into superior performance, which are used to develop an integrated conceptual framework. The study contributes theoretically by synthesizing fragmented research and by proposing an integrated framework that clarifies the mechanisms and conditions through which supply chain information integration influences organizational and supply chain performance. Practically, it can guide managers seeking to leverage digital information integration for sustained performance improvement. Directions for future research are proposed to advance theory development in digital and sustainable supply chain management.