Nada Saleh Badawi

Dr. Nada Saleh Badawi


Research Focus & Metrics

Academic Career Length

8Years (2019-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 January 2019 in Cogent Business & Management
Verified
Journal Article
Open access
SAShumookh Abdul Aziz Al-Ghamdi
Shumookh Abdul Aziz Al-Ghamdi
NBNada Saleh Badawi
Nada Saleh Badawi
This study examines the influence of corporate social responsibility activities on customer satisfaction and loyalty in the Saudi banking sector. The quantitative method was adopted by conducting a web-based survey via e-mail and social media platforms. A convenience sample of 624 banking customers in Saudi Arabia was withdrawn. Pearson’s Correlation Coefficients were generated, using statistical analyse software (SPSS 20), to test the study hypotheses. The empirical Findings of this study show that corporate social responsibility activities have a strong and positive impact on customer satisfaction and loyalty. It was also found that customer satisfaction is linked positively to customer loyalty. Findings from this paper are of importance for bank managers and directors when developing effective strategies.

14 July 2023 in Innovative Marketing
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Journal Article
Open access
PDF file
NBNada Saleh Badawi
Nada Saleh Badawi
ABAmani Ahmed Basif
Amani Ahmed Basif
Branding strategy is crucial in strengthening firms’ market competitiveness. This study examined the influence of brand equity of luxury brands on attitudinal responses and behavioral intentions of consumers towards electronic word-of-mouth. The population of this study was consumers in Saudi Arabia who search about online reviews of luxury brands on social media platforms. This study used a convenience sampling technique. The research data were collected on-line from 277 luxury brand consumers in Saudi Arabia using a quantitative Likert-type survey. SPSS and Pearson’s correlation coefficient were used to examine the research hypotheses. The results of this study showed that brand equity and its components (brand image and brand awareness) have significant positive relationships with consumer attitude towards electronic word-of-mouth, as values of correlation coefficient were r = 0.440 and r = 0.396, respectively, at a significance level less than 0.01. Additionally, the results indicated that brand image and brand awareness have significant positive relationships with consumer intention to follow electronic word-of-mouth, as values of correlation coefficient were r = 0.336, r = 0.360, respectively, at a significance level less than 0.01. The findings of this study provide valuable theoretical and practical implications for managers and marketers in the luxury brand sector.

30 March 2025 in Administrative Sciences
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Journal Article
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GDGhufran A. Dahlawi
Ghufran A. Dahlawi
NBNada Saleh Badawi
Nada Saleh Badawi
Mohammad Asif SalamMohammad Asif Salam
Mohammad Asif Salam
Employee task performance plays a critical role in driving organizational success, and understanding its interaction with employee psychological status is essential for unlocking a workforce’s full potential. Psychological ownership has been shown to significantly influence performance outcomes, making it crucial to explore how these dynamics shape individual effectiveness. This study attempts to gain a deeper understanding of how employees’ sense of ownership influences their intrapreneurial behavior and contributes to enhanced task performance outcomes within organizational settings. A sample of full-time employees based in the United States provided 523 responses on an online questionnaire. The hypotheses were tested using SmartPLS. The findings support that intrapreneurial behavior exhibits full mediation of task performance’s relationship with psychological ownership. The outcomes indicate that when employees feel a sense of personal responsibility and attachment to their work, it significantly fosters their innovative actions and enhances their performance, thereby contributing to organizational success. This study contributes to the existing literature by arguing that employees who feel attached to the organization take more responsibility, improve performance, and proactively establish creative innovations to foster organizational success. Study limitations and recommendations are discussed.

2 May 2023 in International Journal of Professional Business Review
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Journal Article
Open access
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AAAlaa Abdullah Alghamdi
Alaa Abdullah Alghamdi
NBNada Saleh Badawi
Nada Saleh Badawi
Purpose: This study aims to examine the relationship between psychological empowerment and intrapreneurship at the Individual- Level.   Theoretical framework: This study proposes a model that integrates psychological empowerment and its dimensions (meaning, competence, self -determination, and impact) with intrapreneurship at the Individual- Level. Design/methodology/approach: A quantitative research approach was adopted to test the research hypotheses. The data were collected by administrating a questionnaire to a sample of (450) employees in the private sector in Saudi Arabia. Findings: The regression analysis results confirm that psychological empowerment and its attributes (meaning, competence, self -determination, and impact) are correlated positively with intrapreneurship at the Individual- Level.   Research, Practical & Social implications: Examining psychological empowerment and its dimensions as determinants of intrapreneurship can provide a better insight to understand the underlying mechanism of stimulating intrapreneurship at the individual- level. This would contribute significantly in creating a supportive work environment that stimulates intrapreneurship, and reinforces creativity and innovative thinking among employees. Originality/value: This study can be considered the first to be conducted in the context of Saudi Arabia to test the relationship between psychological empowerment and intrapreneurship at the Individual- Level. Additionally, this study aim to enrich the knowledge on intrapreneurial behavior by investigating intrapreneurship at the individual level using the psychological perspective

8 January 2026 in Logistics
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Journal Article
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SASafinaz Abourokbah
Safinaz Abourokbah
Mohammad Asif SalamMohammad Asif Salam
Mohammad Asif Salam
NBNada Saleh Badawi
Nada Saleh Badawi
Background: With increasing environmental concerns, achieving sustainability in supply chains (SCs) requires strong cooperation among partners. This raises the question of how supply chain information integration (SCII) fosters green supply chain innovation performance (GSCIP). Thus, this study examines the role of SCII in driving GSCIP through the sequential mediation of green absorptive capacity (GACAP) and employees’ green creativity (EGC). Building on the knowledge and resource-based views, this study highlights the importance of SCII, GACAP, and EGC as strategic priorities in sustainable innovation. Methods: Data were obtained from 162 SC managers in the Saudi manufacturing industry, and the proposed framework was tested using partial least squares structural equation modelling (PLS-SEM), complemented by importance–performance map analysis (IPMA) and necessary condition analysis (NCA). Results: SCII has a significant impact on GACAP, which in turn increases EGC, thereby enhancing GSCIP. The hypothesised sequential impact is validated, illustrating the crucial roles of GACAP and EGC in enabling firms to transform SCII into green innovation outcomes. IPMA identifies SCII as a high-impact driver of GSCIP, and NCA confirms that SCII is a necessary prerequisite for achieving GSCIP. This study contributes to the literature on green supply chains by demonstrating the practical and vital role of SCII in achieving sustainable competitive advantages and performance.

21 March 2026 in Sustainability
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Journal Article
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SASafinaz Abourokbah
Safinaz Abourokbah
Mohammad Asif SalamMohammad Asif Salam
Mohammad Asif Salam
NBNada Saleh Badawi
Nada Saleh Badawi
Supply chain digital transformation is fundamentally reshaping information generation, sharing, and utilization across organizational boundaries. Supply chain information integration (SCII), the strategic alignment of digital technologies with inter-organizational information exchange, is a critical enabler of operational efficiency, innovation, and competitive advantage. Existing research on SCII remains fragmented with respect to theoretical perspectives, methodological approaches, and the mechanisms affecting performance outcomes. To address this gap, this systematic literature review aims to analyze SCII research development by examining its theoretical foundations enabling digital technologies, as well as the mechanisms behind its performance, based on 57 peer-reviewed articles published between 2020 and 2025, retrieved from the Web of Science database, following the PRISMA systematic review protocol. This review’s findings reveal antecedents, mediators, and moderators that translate integrated information into superior performance, which are used to develop an integrated conceptual framework. The study contributes theoretically by synthesizing fragmented research and by proposing an integrated framework that clarifies the mechanisms and conditions through which supply chain information integration influences organizational and supply chain performance. Practically, it can guide managers seeking to leverage digital information integration for sustained performance improvement. Directions for future research are proposed to advance theory development in digital and sustainable supply chain management.