Dr. Darwina Arshad is the Associate Professor in strategic management at the Department of Business and Entrepreneurship, School of Business Management, College of Business, Universiti Utara Malaysia. She serves as the senior research fellow of the Institute for Business Competitiveness, Standards and Sustainability Initiative (IBCSI) and as an associate research fellow of the Institute for Management and Business Research (IMBRE), UUM. Her areas of expertise include Strategic Management, Improvisation in strategy-making, Strategic Entrepreneurship, and Organizational Behavior. She has successfully published more than forty indexed journal articles and proceedings.
Dr. Darwina Arshad is the Associate Professor in strategic management at the Department of Business and Entrepreneurship, School of Business Management, College of Business, Universiti Utara Malaysia. She serves as the senior research fellow of the Institute for Business Competitiveness, Standards and Sustainability Initiative (IBCSI) and as an associate research fellow of the Institute for Management and Business Research (IMBRE), UUM. Her areas of expertise include Strategic Management, Improvisation in strategy-making, Strategic Entrepreneurship, and Organizational Behavior. She has successfully published more than forty indexed journal articles and proceedings.