Background: In the face of an aging society, an immediate and preventive medical system urgently needs to be established, and the application of wearable devices is essential. However, the application of smart medical care in Taiwan is still not widespread, and few studies have explored the related issues of wearable medical device usage. Thus, determining the success of a wearable medical device mainly depends on the degree of user adoption and use. Objective: The purpose of this study was to examine the factors that influence the intention to use wearable medical devices. Methods: This study applied the unified theory of acceptance and use of technology (UTAUT) to build a comprehensive model that explains intentions to use wearable medical devices. Results: The research findings showed that health consciousness and trust were the strongest predictors of intentions to use wearable medical devices. Conclusions: The results reveal the magnitudes of the impacts of the variables in a well-accepted revised UTAUT model in the context of the medical industry, particularly in the setting of wearable medical devices. Several important implications for academics and industry decision-makers can be formulated from these results.

The successful operation of medical tourism mobile applications primarily depends on the extent to which users are fully motivated to adopt their use. Therefore, the primary purpose of this study was to investigate the factors influencing medical tourism mobile application usage intentions. This study applied the unified theory of acceptance and use of technology (UTAUT2) to build a comprehensive model that explains users’ intentions to use medical tourism mobile apps. Our research findings confirm the validity of the UTAUT2 in explaining users’ intentions to use medical tourism mobile apps in the context of medical tourism mobile services. Additionally, the results focus on the enhancement in the role of the other rather that contextual attributes of the IT/IS environment (i.e., personal involvement and personal innovativeness). This study can confirm the importance of the UTAUT2 constructs in the setting of medical tourism mobile app usage. By conducting surveys, medical tourism mobile app designers can know that personal involvement and personal innovativeness lead to influences on the effectiveness of corporate marketing efforts relating to using mobile medical apps.

This study seeks the best economic returns of a company’s sustainable business process, employs the Triple Bottom Line Model using the Global 100 Index as the decision variable, and follows the Geometric Brownian Motion, so as to determine the optimal timing for the input of environmental and social costs. The results of the sensitivity analysis show that when the average growth rate of the Global 100 Index is low, the optimal timing for the company’s input of environmental costs and social costs can be obtained. Analysis of the numerical example shows that, based on the financial value of the economic factor, companies should invest in environmental costs as soon as possible. This study replaces the conventional net present value model with the options evaluation model, uses the Global 100 Index as the threshold for decision-making evaluation to provide a more complete decision-making evaluation reference for enterprises, and makes up for the gap in recent research regarding investment time and decision variables. The study results introduce potential strategic value evaluations into the evaluation model of long-term uncertain sustainable operation value, which is more appropriate for the evaluation of the real sustainable operation value. It also provides implementation strategies for decision-makers to mitigate risks under uncertain environments and is the major difference and value of the Real Options Approach (ROA) to supplement Net Present Value (NPV) principles. The results of this study provide a reference for the sustainable development decision-making of corporate sustainability and feasibility and offer an important link in the value chain of food industry operations and management.

The purpose of this study was to examine the influencing factors of the adoption intention of mobile banking from a bank perspective. The survey data were conducted from a selection of mobile banking, and were analyzed by the analytic hierarchy process (AHP) decision analysis to explore adoption intentions in the context of mobile banking. The results of the AHP decision analysis revealed that the “convenience” and the “personalization” were the most important factors for mobile banking from a bank’s perspective. Furthermore, the research findings illustrated theoretical and practical implications for mobile banking development and indicated how to reinforce the “location-based benefits” and the “transaction speed” in order to create customer adoption intentions via a bank perspective.

Purpose: Consumer decisions when purchasing food products are often influenced by corporate image. However, following legal sanctions, corporations often reintroduce compliant products with promotional campaigns or remedial measures to restore consumer confidence and purchase intentions. Thus, this study aims to investigate the impact of price promotion and service remedy on purchase intention while also exploring the potential mediating role of corporate image. Design/methodology/approach: Data were collected through a questionnaire survey, with a total of 428 participants who reported consuming Bafang Yunji restaurant being eligible to complete the survey. Structural equation modeling (SEM) was then employed to validate the theoretical model. Findings: Findings reveal that both price promotion and tangible remedy exhibit positive influences on purchase intention. In terms of mediating effects, corporate image fully mediates the relationships among price promotion, psychological remedy and purchase intention. Additionally, corporate image partially mediates the relationship between tangible remedy and purchase intention. Research limitations/implications: Findings suggest that substantive and psychological remedies are more effective than price promotions in rebuilding corporate image and purchase intentions after food safety issues. Managers should adopt a comprehensive strategy combining compensation and empathetic communication to restore consumer confidence. Furthermore, applying systems thinking can enhance strategic decisions and policy development, ultimately improving food safety management and consumer purchase intentions. Originality/value: The study investigated the purchase intentions of food in the context of food safety issues. The study is original in the sense that it uses variables such as price promotion and service remedy and is the first study in Taiwan to focus on the impact of the perception of food safety risk on purchase intentions of food.

BACKGROUND In the face of an aging society, an immediate and preventive medical system urgently needs to be established, and the application of wearable devices is essential. However, the application of smart medical care in Taiwan is still not widespread, and few studies have explored the related issues of wearable medical device usage. Thus, determining the success of a wearable medical device mainly depends on the degree of user adoption and use. OBJECTIVE The purpose of this study was to examine the factors that influence the intention to use wearable medical devices. METHODS This study applied the unified theory of acceptance and use of technology (UTAUT) to build a comprehensive model that explains intentions to use wearable medical devices. RESULTS The research findings showed that health consciousness and trust were the strongest predictors of intentions to use wearable medical devices. CONCLUSIONS The results reveal the magnitudes of the impacts of the variables in a well-accepted revised UTAUT model in the context of the medical industry, particularly in the setting of wearable medical devices. Several important implications for academics and industry decision-makers can be formulated from these results.