Shu-Yen Hsu

Dr. Shu-Yen Hsu

Department of International Business, National Dong Hwa University, Hualien 97401 Taiwan; Pure Riser Trading Co., New Taipei City 23558, Taiwan
orcid

Research Focus & Metrics

Academic Career Length

9Years (2018-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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4 February 2019 in British Food Journal
Verified
Journal Article
Closed access
Shu-Yen HsuShu-Yen Hsu
Shu-Yen Hsu
CCChiao-Chen Chang
Chiao-Chen Chang
Tyrone T. LinTyrone T. Lin
Tyrone T. Lin
Purpose: The purpose of this paper is to investigate whether there is a significant difference in consumer’s attitude and purchase intentions toward organic food and conventional food (non-organic food and non-genetically modified) under the influence of corporate social responsibility (CSR) for environmental protection in the context of global warming and frequent food safety issues. Design/methodology/approach: To understand the triple bottom line(TBL) affect the consumers’ attitude and purchase intentions of organic food and conventional food from the consumer’s point of view, primary data collected via 363 valid questionnaires tested the conceptual model by structural equation modeling (SEM). Findings: The results show that CSR has a significant influence on consumers’ perceived value. Moreover, perceived value is an important factor in affecting consumers’ attitude and purchase intentions. And consumers’ attitude toward environmental concern, food safety concern and CSR also have an indirect effect on purchase intentions. Originality/value: The findings of the study would help corporations not only pursue economic profit but also keep a balance within the environment and the ecosystem, and serve as a reference to corporations to fulfill CSR for the goal of sustainable management.

9 December 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
Tyrone T. LinTyrone T. Lin
Tyrone T. Lin
YYYu-Qi Yeh
Yu-Qi Yeh
Shu-Yen HsuShu-Yen Hsu
Shu-Yen Hsu
This study explored the effects of perceived value, price sensitivity, word-of-mouth, and customer satisfaction on the repurchase intentions of consumers who had purchased safety shoes. The survey was conducted from 15 December 2021 to 15 February 2022. A total of 621 valid questionnaires were analyzed by structural equation modeling. The empirical results show that perceived value significantly positively affected customer satisfaction, word-of-mouth, and repurchase intention. Customer satisfaction had a significant positive effect on word-of-mouth and repurchase intention. Price sensitivity and word-of-mouth had a significant positive effect on repurchase intention. Customer satisfaction and word-of-mouth partially mediated between perceived value and repurchase intention. However, there was no mediation effect between price sensitivity and repurchase intention. Thus, price sensitivity directly affected consumers’ repurchase intentions. Based on the results, this study proposed suggestions to practitioners, such as emphasizing the eco-design of safety shoes and promoting environmental sustainability to enhance consumers’ perceived value, as well as understanding the consumers’ price sensitivity to the product. The findings can provide practitioners with references regarding operational strategies to promote sustainable business operations globally amid the present environment, social, and governance wave.

25 June 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
TLTsai-Ling Liu
Tsai-Ling Liu
Tyrone T. LinTyrone T. Lin
Tyrone T. Lin
Shu-Yen HsuShu-Yen Hsu
Shu-Yen Hsu
Digital transformation is essential to financial sustainable development. Since the beginning of 2020, the whole world has been under the influence of the COVID-19 pandemic, which has accelerated the pace of financial digitization. According to the perceived usefulness of the technology acceptance model (TAM) and the perceived seriousness of the health belief model (HBM), this study developed and explored the theoretical framework of consumers’ continuance usage intention toward e-payment. A questionnaire survey was conducted to explore this continuance usage intention among consumers who have used e-payment in Taiwan during the COVID-19 pandemic, with a total of 387 valid samples. The overall model was analyzed by structural equation modeling (SEM). The empirical results showed that the security, perceived seriousness, and perceived usefulness of e-payment significantly affect electronic word of mouth (eWOM), while the security and perceived seriousness of e-payment have a significant effect on continuance usage intention through perceived usefulness and eWOM. During the COVID-19 pandemic, e-payment providers should encourage consumers to use e-payment via eWOM, perceived usefulness, and consumers’ perceived health seriousness and should improve the use efficiency of e-payment through e-payment financial services, thus encouraging consumers’ continuance usage intention toward e-payment.

14 November 2023 in Sustainability
Verified
Journal Article
Open access
PDF file
TLTsai-Ling Liu
Tsai-Ling Liu
Tyrone T. LinTyrone T. Lin
Tyrone T. Lin
Shu-Yen HsuShu-Yen Hsu
Shu-Yen Hsu
This research employs a questionnaire survey to examine the influence of the late phase of the pandemic on the sustainability performance of the banking industry in Taiwan. This research focuses on the perceptions of bank employees and explores the mediating role of fintech adoption (FTA) and green finance (GF). A total of 325 valid responses were collected, and structural equation modeling (CB-SEM) AMOS.21 software was applied to analyze the overall model, while the SPSS.21 PROCESS (2017) was applied to analyze the mediating effects. The empirical findings reveal that green process innovation (GI) significantly affects both green finance and banking sector sustainability performance (BSP), perceived environmental responsibility (PER) positively influence GF and FTA, and both FTA and GF positively impact BSP; however, GI had no direct impact on FTA, and FTA had no direct impact on GF. In terms of the mediating effects, PER has a complete mediating effect on BSP through FTA or GF, while GF partially mediates the relationship between GI, PER, and BSP.

20 February 2019 in Sustainability
Verified
Journal Article
Open access
PDF file
Tyrone T. LinTyrone T. Lin
Tyrone T. Lin
Shu-Yen HsuShu-Yen Hsu
Shu-Yen Hsu
CCChiao-Chen Chang
Chiao-Chen Chang
This study seeks the best economic returns of a company’s sustainable business process, employs the Triple Bottom Line Model using the Global 100 Index as the decision variable, and follows the Geometric Brownian Motion, so as to determine the optimal timing for the input of environmental and social costs. The results of the sensitivity analysis show that when the average growth rate of the Global 100 Index is low, the optimal timing for the company’s input of environmental costs and social costs can be obtained. Analysis of the numerical example shows that, based on the financial value of the economic factor, companies should invest in environmental costs as soon as possible. This study replaces the conventional net present value model with the options evaluation model, uses the Global 100 Index as the threshold for decision-making evaluation to provide a more complete decision-making evaluation reference for enterprises, and makes up for the gap in recent research regarding investment time and decision variables. The study results introduce potential strategic value evaluations into the evaluation model of long-term uncertain sustainable operation value, which is more appropriate for the evaluation of the real sustainable operation value. It also provides implementation strategies for decision-makers to mitigate risks under uncertain environments and is the major difference and value of the Real Options Approach (ROA) to supplement Net Present Value (NPV) principles. The results of this study provide a reference for the sustainable development decision-making of corporate sustainability and feasibility and offer an important link in the value chain of food industry operations and management.

30 May 2020 in International Journal of Financial Engineering
Verified
Journal Article
Closed access
PDF file
Tyrone T. LinTyrone T. Lin
Tyrone T. Lin
HYHui-Tzu Yen
Hui-Tzu Yen
Shu-Yen HsuShu-Yen Hsu
Shu-Yen Hsu