Rubén Machucho-Cadena

Dr. Rubén Machucho-Cadena

Universidad Politecnica de Victoria, Ciudad Victoria, Tamaulipas, Mexico
orcid

Research Focus & Metrics

Academic Career Length

6Years (2021-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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8 April 2025 in Systems
Verified
Journal Article
Open access
PDF file
RMRubén Machucho-Cadena
Rubén Machucho-Cadena
DGDavid Josue Ortiz Gonzalez
David Josue Ortiz Gonzalez
This review synthesizes current knowledge on the transformative impacts of artificial intelligence (AI)—computational systems capable of performing tasks requiring human-like reasoning—on business innovation. It addresses the potential of AI to reshape strategies, operations, and value creation across various industries. Key themes include AI-driven business model innovation, human–AI collaboration, ethical governance, operational efficiency, customer experience personalization, organizational capability development, and adoption disparities. AI enables scalable product development, personalized service delivery, and data-driven strategic decisions. Successful implementations hinge on overcoming technical, cultural, and ethical barriers, with ethical AI adoption enhancing consumer trust and competitiveness, positioning responsible innovation as a strategic imperative. For practitioners, this review offers evidence-based frameworks for aligning AI with business objectives. For academics, it identifies research frontiers, including longitudinal impacts, context-specific roadmaps for small- and medium-sized enterprises, and sustainable innovation pathways. This review conceptualizes AI as a driver of systemic organizational transformation, requiring continuous learning, ethical foresight, and strategic ability for competitive advantage.

12 November 2022 in Applied Sciences
Verified
Journal Article
Open access
PDF file
JHJorge-Arturo Hernandez-Almazan
Jorge-Arturo Hernandez-Almazan
RCRicardo Chalmeta
Ricardo Chalmeta
RRRamon Roque
Ramon Roque
RMRubén Machucho-Cadena
Rubén Machucho-Cadena
A Collaborative Networked Organization (CNO) is a set of entities that operate in heterogeneous contexts and aim to collaborate to take advantage of a business opportunity or solve a problem. Big data allows CNOs to be more competitive by improving their strategy, management and business processes. To support the development of big data ecosystems in CNOs, several frameworks have been reported in the literature. However, these frameworks limit their application to a specific CNO manifestation and cannot conduct intelligent processing of big data to support decision making at the CNO. This paper makes two main contributions: (1) the proposal of a metaframework to analyze existing and future frameworks for the development of big data ecosystems in CNOs and (2) to show the Collaborative Networked Organizations–big data (CNO-BD) framework, which includes guidelines, tools, techniques, conceptual solutions and good practices for the building of a big data ecosystem in different kinds of Collaborative Networked Organizations, overcoming the weaknesses of previous issues. The CNO-BD framework consists of seven dimensions: levels, approaches, data fusion, interoperability, data sources, big data assurance and programmable modules. The framework was validated through expert assessment and a case study.

1 January 2022
Verified
Book Chapter
Closed access
PDF file
HAHéctor Hugo Avilés-Arriaga
Héctor Hugo Avilés-Arriaga
MNMarco Negrete
Marco Negrete
RMRubén Machucho-Cadena
Rubén Machucho-Cadena
KRKarelly Rivera
Karelly Rivera
DTDavid Trejo
David Trejo
HVHector Simon Vargas
Hector Simon Vargas

26 March 2021 in Apertura
Verified
Journal Article
Closed access
PDF file
MVMéxico Universidad Politécnica de Victoria
México Universidad Politécnica de Victoria
JHJorge-Arturo Hernandez-Almazan
Jorge-Arturo Hernandez-Almazan
JLJuan Diego Lumbreras-Vega
Juan Diego Lumbreras-Vega
AAArturo Amaya Amaya
Arturo Amaya Amaya
RMRubén Machucho-Cadena
Rubén Machucho-Cadena
The representing of a student’s knowledge in an academic discipline plays an important role in boosting the student’s skills. To support stakeholders in the educational domain, it is necessary to provide them with robust assessment strategies that facilitate the teaching-learning process. Student´s mastery is determined by the degree of knowledge, which demonstrates objectively, on the topics included in the different areas that make up an academic discipline. Although there is a wide variety of techniques to represent knowledge, particularly Knowledge Graph technique is becoming relevant due to the structured approach and benefits it offers. This paper proposes a method that classifies and weights the nodes (topics) of a Knowledge Graph of a disciplinary area, which is analyzed through a case study. The method has two approaches: avoid exhaustive evaluation of the nodes and weight the nodes with adequate precision. Method´s application is illustrated by a case study. As results, a Knowledge Graph is obtained with its classified and weighted nodes through the application of the proposed method, in which 100% of the topics have been impacted through the objective evaluation of 20.8% representing 10 nodes. It is concluded that the proposed method has potential to be used in the representation and management of knowledge, being necessary to improve phases’ iteration to condition number of objective nodes.

19 July 2024 in Research Square
Verified
Preprint
Open access
PDF file
HAHéctor Hugo Avilés-Arriaga
Héctor Hugo Avilés-Arriaga
VRVerónica Rodríguez-López
Verónica Rodríguez-López
ARAlberto Reyes
Alberto Reyes
RMRubén Machucho-Cadena
Rubén Machucho-Cadena
MNMarco Negrete
Marco Negrete
APAlberto Petrilli
Alberto Petrilli
We present a comparative study of probabilistic logic factored Markov decision processes (PL-fMDPs), classification and regression trees (CART), and multilayer perceptrons (MLPs) for behavior selection in self-driving cars. While CART and MLPs are widely used in decision-making, PL-fMDPs have been recently proposed for autonomous behavior selection with promising results. We carried out three main tests to evaluate these models: (i) learning and testing with examples taken from a simulated self-driving vehicle in a race-like scenario, (ii) comparison with actions of human drivers, and (iii) navigation of a self-driving car in two adverse and unknown road scenarios. In the first and third tests, CART slightly outperformed MLPs, and both narrowly surpassed PL-fMDPs. However, PL-fMDPs showed noticeably better alignment with the decisions of human drivers in the second test, at the cost of increased learning and testing time. The results demonstrate the competitiveness of all three approaches, although the definitive superiority of any one model was not observed across all evaluation contexts. This reinforces the need to explore hybrid approaches that combine symbolic, probabilistic, and connectionist models to leverage their respective strengths and mitigate their limitations for autonomous driving in self-driving cars.

5 February 2025 in Computers
Verified
Journal Article
Open access
PDF file
JZJulian Zapata
Julian Zapata
RMRubén Machucho-Cadena
Rubén Machucho-Cadena
JLJOSE FIDENCIO FIDENCIO LOPEZ LUNA
JOSE FIDENCIO FIDENCIO LOPEZ LUNA
HHHIRAM HERRERA-RIVAS
HIRAM HERRERA-RIVAS
JHJorge-Arturo Hernandez-Almazan
Jorge-Arturo Hernandez-Almazan
This article presents the design and implementation of an API that delivers real-time promotional notifications to mobile devices based on their proximity to shopping centers, calculated using the Haversine formula. Developed in Laravel, the API determines whether a mobile device is within a 600 m radius of any registered shopping center, such as Soriana, GranD, and HEB, and sends the relevant promotional information. The system uses Petri nets to model asynchronous behavior, enabling efficient concurrency management between the mobile application and the API. This structure ensures optimized message delivery, preventing communication collisions and delays. The mobile application, developed in Kotlin, integrates geolocation services to capture and update the user’s location in real time. The results indicate an improvement in response time and proximity detection accuracy, highlighting the effectiveness of the Petri net model for systems requiring concurrent interaction. The combination of Laravel, Kotlin, and formal modeling with Petri nets proves to be an effective and scalable solution for proximity-based mobile applications.