The past couple of years have witnessed the emergence of a new phenomenon known as social commerce, which incorporates the transactional aspect of e-commerce with social interactions. To date, little is known about how different factors namely; online social interactions, consumers’ engagement on social networks, perceived economic benefit and online brand awareness increase the purchase intention through social commerce. Moreover, the mediating role of trust within the social commerce literature needs further investigation. This study fills this gap by examining the duality of social commerce. It uses Structural Equation Modeling to test the proposed hypotheses. Findings show that the relationships between consumer engagement, brand awareness and intention to purchase through social commerce are fully mediated by trust. Social interactions have a direct positive impact on purchase intentions. Whereas, perceived economic benefit has a significant impact on both trust and intention to purchase through social commerce.

Purpose: Cryptocurrencies such as bitcoins represent a novel method of conducting financial transactions and exchanging money. However, their adoption by the general public remains low. Within countries facing financial distress and characterized by a high level of risk, cryptocurrency adoption might offer opportunities for countering crises. The purpose of this study is to explore the factors that influence individuals' adoption of cryptocurrencies for financial transactions within a high-risk context.Design/methodology/approach: To do so, it presents a behavioral model, which is tested using data collected from a survey of 255 respondents residing in Lebanon. The causal relationships between the different factors and individuals' willingness to use cryptocurrencies were then analyzed through Structural Equation Modeling.Findings: Findings show that financial technology awareness and social influence contribute to reducing perceived risk and increasing individuals' willingness to use cryptocurrencies, while individuals' risk aversion and the presence of regulatory support increase the perceived risk of cryptocurrencies.Originality/value: The study is among the first to use a human-centered approach to understanding cryptocurrency adoption and takes place within a country that is facing a deep financial crisis. Its outcomes contribute to existing theories of cryptocurrency adoption and provide policymakers with insight into how adoption is unfolding namely in developing countries.

Because of the advancement of electronic commerce, online shopping has emerged, merging commercial and social activities and enhancing the social presence and value of the online environment. To improve the understanding of the changes in the consumer behavior during the COVID-19 pandemic, this study proposes a set of characteristics connected to the social side of online shopping and their influence on client purchasing attitude in addition to the quality of the platforms that are being used (service quality, system quality and information quality). For this matter, a survey of 289 Lebanese people was circulated in 2021 and a quantitative method was used to answer three research questions. Types of goods purchased and frequency of buying on-line were tested to check the presence of any gender differences, in addition to the relationship between the variables studied in the model. According to the research, social presence, social value, and tendency to compare products on different shopping platforms all have a significant correlation with the attitude towards online shopping, where the system quality was the least significant. When it comes to purchasing frequency and product types, the data gathered imply that gender disparities are considerable. This study does not consider the consumer’s living environment or whether there are any age differences between the generations shopping online.