Purpose: The Internet revolution has radically changed the means of conducting business all over the world in the past few decades. The digital medium enables consumers worldwide to shop online through B2C e-commerce websites in a convenient manner. Online websites compete to provide a compelling and seamless brand experience to retain their customers. In order to achieve this, fostering a state of flow may help the brands increase customer experience, customer satisfaction and loyalty. In this study, the aforementioned phenomenon is tested against Turkish university students. Methodology: The study was conducted against 538 valid respondents. The results of the survey were interpreted with the structural equation modeling method. Quantitative data were obtained using a five-point Likert scale. Initially, confirmatory factor analyses and reliability analysis were performed, respectively in order to determine the validity and reliability of the scale. Findings: As a result of the analyses, it has been empirically proven that an online flow state, which is a momentary phenomenon, helps online e-commerce websites build customer satisfaction and customer loyalty indirectly through customer experience. These results are partly parallel with those in the extant literature. Originality: This study is significant in the literature in that, as opposed to the extant literature, online flow state is found to influence customer satisfaction and customer loyalty rather indirectly via moderating effect of customer experience. Additionally, it is the first to incorporate customer satisfaction along with customer loyalty as a new construct affected by online flow state and customer experience. The results also have important managerial implications.

Brand love is an interesting and important concept that required further research in brand management. This study tested the impacts of consumer attitudes, subjective norms, and brand anthropomorphization on brand love and brand forgiveness in the framework provided by the theory of planned behavior. Regression analyses showed that brand anthropomorphization and subjective norms have a signifi cant impact on brand love. Brand love positively infl uences brand forgiveness and acts as a mediator between subjective norms, brand anthropomorphization, and brand forgiveness constructs. Besides mediation, brand anthropomorphization directly infl uences brand forgiveness. The findings of this study contribute to the existing knowledge on brand love and brand forgiveness concepts by presenting empirical research fi ndings that investigate brand love antecedents. This study has also shown the signifi cant impact of anthropomorphizing a brand on brand forgiveness and brand love.

Küreselleşmenin ekonomik hâkimiyetinde olan günümüzde ticaret lojistikten bağımsız olarak düşünülemez. Hammadde, üretim, tüketim üçgeninin binlerce kilometreyi bulabilen çevresinde dolanarak bu üç faktörün ortak bir noktada buluşturulması ancak ve ancak gelişmiş taşımacılık ağlarıyla mümkündür. Taşımacılığın ana faktörü ve taşımacılık ağlarının temel birleştiricisi ise denizyolu taşımacılığıdır. Bu lojistik faaliyetlerinin başlangıç ve bitiş noktasında limanlar yer almaktadır. Limanların yarattığı bu artı değer günümüz Batı Avrupa nüfusunun dağılımına da karar vermiştir. İç suyolu taşımacılığı daha ekonomik olduğu için tercih edilen Ren Nehri’nde gemilerle taşınan ürünlere ve ticari güce kayıtsız kalamayan halk, son yüz yıllık süreç içerisinde bölgede bulunan nüfusu ve nüfus yoğunluğunu ciddi düzeyde arttırmıştır. Türkiye’nin Tekirdağ ili incelediğinde ülkenin geri kalanına oranla oldukça yüksek bir nüfus artış oranı görülmektedir. Şehirde bulunan nüfusun dağılımına bakıldığında ise limana yakın ilçelerde daha yüksek bir nüfus görülmektedir. Çalışmada öncelikle makro açıdan Hollanda’daki Ren Nehri değerlendirilmiş olup, sonrasında Tekirdağ ilinin liman faaliyetlerinin bölgesel kalkınmaya olan etkisi araştırılmıştır.

Tr en Günümüzde küreselleşmenin getirdiği ticari rekabet ortamında hemen hemen tüm sektördeki işletmeler, küreselleşmenin etkileri ile birlikte bir takım değişim ve gelişim aşamalarından geçmişlerdir. Farklı sektörlerde faaliyet gösteren işletmeler, küreselleşme süreci ile birlikte müşteri memnuniyetini sağlayabilmek ve bu sayede sürdürülebilirliklerini korumak, stratejik pazarlama kararları almak ve stratejik pazarlama hedeflerine ulaşabilmek, sürdürülebilir rekabet üstünlüğü sağlayabilmek için Pazarlama Bilgi Sistemi (PBS) ve Muhasebe Bilgi Sistemi (MBS) arasındaki etkileşimin ortaya çıkardığı bir yaklaşım olan Stratejik Pazarlama Muhasebesi’ni (SPM) bir araç olarak kullanmaya başlamışlardır. Stratejik Pazarlama Muhasebesi (SPM), işletmenin pazarlama ve satışla ilgili faaliyetlerine; tedarik, üretim, Ar-Ge gibi faaliyetlerin dolaylı olarak analiz edilmesine odaklanan, işletmede stratejik pazarlamanın görevlerinden meydana gelen, stratejik pazarlama kararlarına ve pazara ilişkin bilgi ihtiyacını karşılamayı ön plana çıkaran bir muhasebe disiplinidir. Bu çalışmanın amacı, küreselleşme sürecinde işletmelerin sürdürülebilir rekabet üstünlüğü sağlamalarında Stratejik Pazarlama Muhasebesi’nin önemini ele almaktır. Bu amaçla, Pazarlama Bilgi Sistemi (PBS) ile Muhasebe Bilgi Sistemi (MBS)’nin en önemli kesişme noktasını oluşturan ürün/hizmet maliyetleri ile ürün/hizmet fiyatlama faaliyetleri, SPM açısından ele alınmaya çalışılmış, ilk önce PBS ile ilgili bilgilere yer verilmiş, daha sonra MBS ile ilgili bilgilere yer verilerek PBS ile MBS arasındaki ilişki teorik olarak açıklanmaya çalışılarak SPM’nin tanımına ve günümüz işletmeleri açısından önemine değinilmiştir.            Nowadays, in the commercial competition environment brought by globalization, the businesses in almost all sectors have gone through a number of changes and development stages together with the effects of globalization. Businesses operating in different sectors have started to use Strategic Marketing Accounting (SMA), which is occurred as an interaction between the Marketing Information System (MIS) and the Accounting Information System (AIS), as a tool in order to be able to provide customer satisfaction with the globalization process and to maintain sustainability, to make strategic marketing decisions, to achieve strategic marketing goals and to provide sustainable competitive advantage. Strategic Marketing Accountancy (SMA) is an accounting discipline that focuses on the marketing and sales activities of the business and on the indirect analysis of the activities such as supply, production and R&D and that is resultant from the assignments of strategic marketing in the business and that features strategic marketing decisions and strategic information marketing needs. The aim of this study is to address the importance of Strategic Marketing Accounting in providing sustainable competitive superiority of businesses in the globalization process. For this purpose, product / service costs and product / service pricing activities, which constitute the most important point of intersection of Marketing Information System (MIS) and Accounting Information System (AIS), were tried to be considered in terms of SMA; firstly the information about the MIS was given, then the information about the AIS was given and the relation between the MIS and the AIS was explained theoretically and the importance of the definition of SMA and its importance in terms of present businesses was mentioned.

One of the concepts with significant effects on the way of living of the consumers in their preferences of consumption in our times is fashion. Fashion is an important factor constituting an important portion of daily consumption decisions as well as being in the center of the daily events. Liberalization seen in the world in recent years and particularly falling apart of the USSR and the free market economy has enlarged the alternative markets in the international markets and the operations entered a ruthless competency with domestic and foreign competitors in their own markets and in foreign markets. Following this, the global markets and global competency was introduced. The economic changes appearing as a result of political changes and the particularly the stunning developments in the informatics technologies have revealed the need for radical changes in all the functions and the understanding of management of operations. In our study, the effects of the phenomenon of fashion in the marketing understanding and applications on the marketing components were investigated. In the application section, the project of Istanbul Shopping Fest aiming at making Istanbul a trading center as a global brand for European and Middle Asian countries in the first place and for other surrounding countries making use of not only the clothing and fashion products, but also the values other than clothing like food and cultural and touristic values. Organizations that implement this project within the scope of the Fest in Istanbul between March 18 and 26, 2011 include institutions and organizations like the Ministry of Culture; Turkish Airlines, TAV Operations Group, Istanbul Metropolitan Municipality, Istanbul Sabiha Gökçen Airport, Istanbul Trading Center (İTO), and Istanbul Provincial Governorship and big sponsors consisting of leading brands of Turkey like Turkcell, Sinpaş and BKM (Inter-bank Card Center). Two hundred forty brands participate in the Istanbul Shopping Fest applications in- and outside 42 Shopping Centers in Istanbul. These brands are not only the brands of the textile sector; restaurants, cafes, and many other operations are also included in this festival. Furthermore, providing added value to the campaign as regards the tourism sector is aimed at through the tourists coming from abroad. In addition, interviews were made with various persons using the in-depth interview technique. In-depth interview with Ms. Nurten Kurt, deputy general director and one of the most important names of the project and details of the project were obtained. Questionnaire technique was not used. The reason for this is the in-depth evaluation of this project as regards marketing and taking the data of the BKM (Interbank Card Center) and the press and the material support of the citizens of Istanbul for the project as the subject matter of the application. All the Istanbul and the in-coming tourists and the rising credit card data show how successful is the project

After locavore was chosen as “the best word of the year” in 2007, its popularity increased gradually. Today great number of locavores consciously prefer locally produced food for the benefit of themselves and their community. Undoubtedly this conscious movement has its consequences in marketing discipline. Accordingly, this paper is purposed to examine the how locavore perceptions affect loyalty towards retailers that sell locally produced food. In this context, a survey was applied to people residing in Istanbul and Kocaeli districts to measure the robustness of these effects. Furthermore, attitude towards locavore is used as a control variable to reveal to what extend locavorism affects these proposed connections. According to results, for participants with low attitude, Social Responsibility and Health Consciousness variables have significant effect on local retailer shopping loyalty. However, for participants with high attitude, all independent variables proved to have substantial effect on local retailer shopping loyalty. As the first empirical study in Turkey on the subject, this paper will provide important insight to academia and practicioners due to today’s ever-increasing consciousness in green marketing.