The objectives of this study are twofold. Firstly, the current study elucidates the impact and efficacy of food labels in developing consumers’ attitudes and intentions towards the selection of nutritional food. Secondly, the inefficacy of labels in developing consumers’ attitudes and intentions towards healthy packaged food selection is demonstrated. The supportive theories of the current model are those of reasoned action and protection motivation. The data of 797 respondents have been collected from four major grocery stores in Pakistan. The structural equation model has been employed for the analysis of data. The results indicate that the efficacy of food labels has a positive significant effect on attitudes towards familiar and unfamiliar foods. In contrast to this, inefficacy in labelling has shown a positive significant effect on familiar foods but is insignificant for unfamiliar foods. The user-friendly food labels significantly affect unfamiliar foods in terms promoting consumer attitudes. Reciprocally, the inefficacy of labels creates a hindrance to the reading of unfamiliar labels while purchasing food items. The study findings reveal the fact that food label information and its format influences consumer attitudes and intentions at the point of purchase.

The current study aims to investigate the impact of psychological contract breach on work alienation. The study also considers the intervening effect of psychological capital on the relationship. Theoretical framework developed based on assumption that mediation of psychological capital may reduce the negative effects of psychological contract breach. Data for current study collected from agents and employees of various tourist agencies working across Pakistan. Around 300 respondents participated in this study and selected through simple random sampling. Respondents contacted via social media. After a brief introduction of research and purpose of data collection, respondents participated voluntarily. Cross-sectional data then was analyzed using PLS-SEM via smart PLS 3.0 version. Current research is unique in its type as it determines the important cause of work alienation in organizations and provides solution for that. Results showed strong positive effect of psychological contract breach on work alienation. Psychological capital intervenes the said relationship. Research is helpful for both policy makers and private tourism agencies to take corrective actions to enhance tourism in Pakistan.