Cause-related marketing is one of the corporate social responsibility strategies that helps build corporate reputation, brand, and image. To understand the influencing factors before purchase actions in cause-related marketing, this study investigates whether consumers’ purchase intention is affected by brand and personal emotions. The “questionnaire survey method” was adopted for data collection, with a total of 379 valid samples retrieved for hypothesis testing. The partial least squares (PLS) analysis tool was used for verification. The results indicate that cause-related marketing activities have a positive impact on brand impression, and brands influence purchase intention. Additionally, emotions play a mediating role between cause-related marketing activities and purchase intention. This research contributes to understanding the relationship between cause-related marketing, brands, and purchase intention. This research also contributes to understanding the corporate comprehension of cause-related marketing strategies and provides reference for sustainable development research.

A United Nations report has revealed that 17% to 20% of global industrial wastewater pollution comes from textile dyeing and finishing processes, where toxic substances infiltrate the soil through the water cycle. This positions the fashion industry as the second-largest polluting industry in the world. Currently, due to consumers’ green consumption behaviors are influenced by the source of label information, recognition of eco-labels, and academic literature contains limited research on the design and perspectives of green information integrated into clothing tags. Therefore, based on S–O-R model, this research explored the correlation between consumers’ perception on the green information, how much they are involved in it, and their environmental awareness. The research was conducted by using purposive and snowball sampling. A total of 300 questionnaires were distributed via postal mail and online platforms. After excluding 36 invalid responses, 264 valid questionnaires were retained. The data were analyzed by adopting SPSS 20.0 and AMOS 25. Based on this analysis, the study summarizes the key factors of green information that enhance consumers’ environmental awareness and identifies design elements in green clothing tags that can further promote environmental awareness. According to our research findings, green information has a significant and direct negative influence on consumers' environmental awareness. However, green-designed clothing tags significantly positively influence consumers' environmental awareness. Moreover, when green information is conveyed through green-designed clothing tags, it exerts a significant and indirect positive influence on environmental protection. This demonstrates that the green information displayed on clothing tags enables consumers to easily grasp the environmental message, sparks their interest in environmental protection, and consequently raises their environmental awareness. It is expected that by raising consumers’ environmental awareness, this study can also contribute to can serve as a pre-purchase reminder, effectively promoting environmental protection by significantly reducing unnecessary purchases, accumulation, and eventual disposal by consumers. Accordingly, it will help decrease carbon emissions from clothing production, minimize resource waste, and enhance the quality of the environment, resources, and the health of all living beings, including humans.

The Taiwanese government has decided to reduce the use of disposable plastics in response to the European Union’s announcement of the Circular Economy Action Plan. With the circular economy becoming a sustainable development trend, consumers have become the latter and the environment’s lifeblood. There has been a wave of unpacked stores around the world in recent years, encouraging consumers to reduce the use of plastics and bring their own bags or containers when shopping, thereby reducing the waste of resources. This research adopted qualitative and quantitative research methods to verify the model of involvement degree and perceived value on consumers’ purchase intentions in unpacked stores through expert interviews and structural equations and extract the key factors for promoting unpacked stores. The research results show that the three dimensions of involvement degree will indirectly affect consumers’ purchase intentions through the four dimensions of perceived value. Perceived value plays a mediating role between the involvement degree and purchase intention. Unpacked stores can be used to promote industry characteristics and image, and unpacked consumption thinking can be advanced through the Internet, education, or lectures based on community development. In this way, unpacked stores can be instilled in people’s psychological value.

The purpose of this study is to explore the relationship between school belonging and subjective social status of middle school students, and whether mental health plays an intermediary role between them. Taking 484 middle school students as subjects, they completed the school belonging scale, subjective social status scale and general health questionnaire. The results show that: (1) There is a significant positive correlation between school belonging, mental health and subjective social status of middle school students. (2) Middle school students’ sense of school belonging can positively predict their subjective social status, and can also indirectly influence their subjective social status through mental health, which plays an intermediary role between school belonging and subjective social status.

The impact of disasters is often enormous. Especially for children and adolescents extensive psycho-social problems related to various disasters, although psychological pain will disappear after disaster exposure, but after the disaster experience, significant adaptation difficulties will persist, these factors require children and adolescents to pay attention to understand the importance of the link between disasters and increasingly common psychological distress. Psychological and behavioral sequel in children and adolescents after disasters are widespread and prolonged. This paper combs relevant studies to understand the psychological impact of disasters on children and find better solutions and measures. This paper summarizes the psychological stress disorder and psychological-behavioral responses caused by disaster events to children and proposes psychological and behavioral interventions for affected children and adolescents.