The purpose of this study is to explore the relationship between school belonging and subjective social status of middle school students, and whether mental health plays an intermediary role between them. Taking 484 middle school students as subjects, they completed the school belonging scale, subjective social status scale and general health questionnaire. The results show that: (1) There is a significant positive correlation between school belonging, mental health and subjective social status of middle school students. (2) Middle school students’ sense of school belonging can positively predict their subjective social status, and can also indirectly influence their subjective social status through mental health, which plays an intermediary role between school belonging and subjective social status.

Using questionnaire survey, the psychological control scale, academic efficacy scale, and self-esteem scale of 774 students in Zhangzhou, Fujian, Qingdao, Shandong. Results found a significant negative correlation with self-esteem and perceived maternal psychological control with academic efficacy;There was a significant positive correlation between academic efficacy and self-esteem Academic efficacy plays a partially mediating role between perceived maternal psychological control and self-esteem.

Learning anxiety refers to the inability to carry out normal learning due to excessive restlessness, fear and fear of anxiety. Through the questionnaire survey of the students in Sanming Central Primary School, it is found that the main reasons for students ‘learning anxiety are students’ excessive concern about grades, teachers’ lack of understanding of students, the influence of exam-oriented education on students, and the bad family environment. Accordingly, this paper puts forward the corresponding measures such as guiding students to be correctly attributed, strengthening the communication between teachers and students, creating a good learning atmosphere in school, and building a family friendship environment, hoping to effectively alleviate students ‘learning anxiety and improve students’ mental health level.

To attract consumers in the sale of green products, it is of vital importance to understand the influence of internal and external factors on consumers and care about the consumers’ psychological needs their responses to different advertising designs, all of which are very important for green marketing design. However, the consumer requirements for green products and sustainable development have become important activities for the business development of all industries. Understanding consumer motivation requirements is also the way to construct consumer behaviors. This study compiled the importance of green consumption and the types of green product advertising design, explored the trend and importance of green consumption and collected the characteristics of both the functional and experiential types of green advertising design. Then, the study explores the definition of green consumption motivation, integrates consumption motivation theory and environmental moral value theory, and establishes types of green consumers. Its study results can provide a reference for the follow-up green marketing study and green design.

Poverty is a dynamic phenomenon, already out of poverty family may be poor due to external shocks, the poor families in the future may also be poor by some risks,therefore, addressing poverty not only solves the existing problem of poverty, more from the perspective of proactive preventive measures, enhance the ability of family to resist risk, fundamentally reduce the possibility of poverty. This paper sorts out the relevant research on poverty in China and the West, aiming to summarize the concepts of poverty as well as the influencing factors on the impoverished population. On this basis, puts forward the limitations of such research and points out the direction for further breakthrough.