Research background: Sustainability in organizations is a business approach to creating long-term value by taking into consideration how a given organization operates in the ecological, social, and economic environments. The organizational practices that eventually lead to sustainable development are referred to as sustainable organization management. Purpose of the article: The purpose of this paper is to examine the current trends in sustainable organization management over the time period of 2015?2022, highlight the emerging themes in this study area, and provide guidance for further research in the field. Methods: This paper uses bibliometric meta-data analysis to present an analysis of current trends in sustainable organizational management. An in-depth analysis of a sample result of 619 papers from the Web of Science core collection was conducted with the use of biblioshiny, the R-Programming Language package, and the VoS Viewer software. A global representation of concepts was created using the relational directory network visualization technique based on VoS Viewer software. Keyword cooccurrence relationships were determined; relational techniques were used to visualize bibliographic coupling density to identify thematic areas with little research; and overlay visualization bibliometric techniques were used to identify new and old research themes. Findings & value added: Emerging themes are modeling, tourism, and perceptions. Motor theme areas in the field of study include performance, impact, and management. The paper concludes that the study area of organizational sustainability management is still in its early stages and has great research potential, such as Africa as a study area, despite the fact that there have been few or no research findings. Future research should examine the role of technology and innovation in promoting sustainable practices within organizations and clarify how well an organization can survive global competition.

Most recently, there has been a growing interest in understanding the correlation concerning knowledge management and competitiveness more so in the area of tourism. Hence, this paper looks to provide a synthesis on theoretical nexus of knowledge management and tourism business enterprise competitiveness by giving an integrated overview of four micro economic related theories that influence competitiveness and knowledge management. These theories were examined to exhibit the extent of their applicability to tourism businesses as a way to alleviate challenges posed by susceptibility, complexity, ambiguity, uncertainty, and volatility brought about by market liberalization and globalization. Moreover, theories are, considered a set of systematic hunches, which have multiple parts, which play a role in the overall idea of what exactly a theory is proposing. During the review of literature various theories assert to explain knowledge management and competitiveness individually, but on some occasions in relation either to organizational learning or organizational (quality) culture. Thus, the need to supply an integrated overview of the theoretical nexus between these concepts by exploring the theoretical frameworks and related facets. Of the micro-economic theories: the institutional theory, the knowledge-based theory, the resource-based theory, and the (dynamic) capabilities theory were used to guide and try to explain the relationship of aforementioned facets. The knowledge-based theory posits that an organization’s competitive gain stems from the distinctive knowledge assets along with its ability to effectively utilize and share these assets within the organization. The resource-based theory, conversely, emphasizes the role of physical and intangible resources in determining an organization’s competitiveness. The (dynamic) capabilities theory underscores the importance of an enterprise’s ability to continuously learn, adapt, as well as innovate to sustain a competitiveness. Finally, institutional theory highlights the role of external factors, such as business standards, industrial policies and procedures such as quality approaches, in shaping an organization’s competitiveness. Overall, with the comprehensive perception of the given theories the paper attempts to feature the correlation between knowledge management and competitiveness within the tourism industry. Highlighting ways in which these theories can be integrated to supply a more holistic understanding of this relationship especially in the study areas of tourism managerial micro-economics, tourism competitiveness and organizational knowledge management aimed at impending application in particular to enhance the sustainability tourism business enterprises.

Social media marketing (SMM) is emerging as a transformative force in tourism, shaping how destinations engage travellers, construct brand identities, and promote sustainability narratives. Yet, despite its ubiquity, the intersection between SMM and sustainable tourism remains conceptually fragmented and empirically underexplored. This study applies a bibliometric and conceptual mapping approach to analyze global research trends from 2009 to 2023, using citation, co-authorship, and keyword co-occurrence analyses to uncover thematic patterns and research gaps. Findings reveal two dominant clusters: one focused on consumer trust, engagement, and destination image, and another on governance, climate action, and corporate social responsibility (CSR). The analysis exposes a pronounced geographic imbalance, with developed regions leading scholarship and limited representation from the Global South. It also identifies weak interdisciplinary integration across marketing, environmental science, and behavioral research. To bridge these gaps, the study advocates for a paradigm shift from short-term promotional strategies toward sustainability-oriented digital engagement that fosters long-term behavioral change. By highlighting underrepresented regions, emerging technologies, and cross-sector collaboration, this paper positions SMM as a strategic enabler of the Sustainable Development Goals (SDGs) and offers a roadmap for future research at the nexus of digital communication and sustainable tourism transformation.

This research paper explores the role of knowledge capital management in enhancing the competitiveness of tourism enterprises from a macroeconomic perspective. The study argues that the development of sound national tourism policies, integrated government market and business strategies, and public organizational and institutional structures are essential for realizing the full potential of the tourism sector and gaining a competitive advantage at the national and global levels. Moreover, the paper highlights the importance of information and knowledge capital resources as key factors in maintaining competitive advantage in the global market economy of knowledge. Using Porter's Diamond Model, the paper evaluates the management context of knowledge capital and the competitiveness of tourism companies. The study contributes to the body of knowledge on tourism, macroeconomics, enterprise competitiveness, and knowledge management research. The paper concludes by suggesting further areas of research in this field, including the development of data-driven investment policies for tourism enterprises, sophisticated methods for assessing tourism enterprise performance in different contexts, and a deeper exploration of the causal relationships between knowledge management and enterprise competitiveness. Overall, this research highlights the significance of knowledge capital management for enhancing the competitiveness of tourism enterprises and contributing to national prosperity.

This paper sought to explore the multifaceted relationship between knowledge management (KM) and the competitiveness of tourism enterprises, offering a sustainable innovative theoretical framework to appraise and enhance this pivotal relationship. Highlighting on a strategic KM approach, the framework encompasses crucial elements such as knowledge audits, strategic knowledge planning, KM processes, technology integration, and robust measurement and evaluation mechanisms. In connection, through a managerial economics lens, the paper shows a rigorous criterion for evaluating the nexus between KM and competitiveness, offering profound insights into how tourism enterprises can strategically harness their knowledge and resource reservoirs for a sustainable competitive advantage. By adopting a structured and systematic KM approach, this study contends that tourism enterprises can effectively leverage their knowledge capital, navigating challenges such as employee turnover, service and product differentiation, including those posed by global pandemics. The paper underscores the significance of prioritizing knowledge utilization, asserting that companies can augment their competitiveness, efficiency, and overall effectiveness. In inference, it posits that a strategic KM approach is pivotal for tourism enterprises seeking to fortify a sustainable competitive perspective in a rapidly evolving landscape. These findings collectively propel the discourse applied economics on KM in the strategic management of tourism enterprises, offering a roadmap for sustainable competitiveness. The contribution not only augments the discourse on KM within strategic managerial economics in the tourism industry but also serves as a source of valuable insights for researchers, practitioners, and policymakers alike. Future avenues of investigation may include the adaptation of the proposed framework to diverse tourism businesses and destinations, coupled with an investigation into the synergies between KM and other organizational practices, such as sustainability, organizational learning, and quality culture.

Knowledge management (KM) and crowdsourcing (CS) are increasingly recognized as vital mechanisms for enhancing innovation, collaboration, and competitiveness in the service business sector. Yet their integration within tourism enterprises remains theoretically fragmented and empirically underexplored. This study presents a comprehensive bibliometric mapping of KM, CS, and Tourism Enterprise Competitiveness (TEC) to illuminate their intellectual foundations, developmental trajectories, and alignment with the Sustainable Development Goals (SDGs). Drawing on a PRISMA-guided retrieval from the Web of Science Core Collection (2009–2024) and a refined sample of 463 documents, the analysis integrates quantitative bibliometrics, network mapping, conceptual structure modelling, and SDG alignment using VOSviewer and R-Biblioshiny. Findings reveal a multidisciplinary but geographically concentrated body of research dominated by contributions from the United States, China, Europe non from the global south. Although the field exhibits high citation influence, a negative growth rate of −4.52 percent suggests stagnation in recent output. Thematic patterns highlight management, innovation, and community participation as core clusters, while critical themes such as governance, trust, and data quality remain underrepresented. SDG mapping shows strong engagement with SDG 11(Sustainable Cities and Communities) and SDG 9 (Industry Innovation and Infrastructure) but weaker attention to education, climate action, social inclusion, decent work and economic growth. The study argues that advancing the integration of KM and CS demands greater methodological diversity, deeper engagement with human and social dimensions, as well as stronger governance frameworks to translate collective knowledge into sustainable tourism enterprise competitiveness and future opportunities.