Green human resources management (GHRM) has proven its efficiency in many industries and services, including the hospitality and hostel industries. Additionally, applying green human resources management practices reflects an organization’s environmental awareness and responsibilities. Given that the adoption of these practices cannot be accomplished without the appropriate support from decision makers, the aim of this paper is to analyze the relationships between green human resources management and the hotel industry, identify the possible barriers they may face and provide decision makers with the ability to choose the appropriate combination of GHRM practices based on an understanding the full picture presented in this study. This study depended on a systematic review technique to analyze the scientific production in this area. A total of 59 GHRM articles were extracted from Scopus and WoS and analyzed using three primary levels of analysis. This study revealed that: (i) Green human resources management practices can be summarized into four main categories (employees, marketing systems and corporate social responsibility, leadership and management, and organizational behavior and culture); (ii) the importance of green human resources management goes beyond environmental objectives; and (iii) there are significant barriers that should be taken into consideration when applying GHRM practices in the hotel industry.

Most recently, there has been a growing interest in understanding the correlation concerning knowledge management and competitiveness more so in the area of tourism. Hence, this paper looks to provide a synthesis on theoretical nexus of knowledge management and tourism business enterprise competitiveness by giving an integrated overview of four micro economic related theories that influence competitiveness and knowledge management. These theories were examined to exhibit the extent of their applicability to tourism businesses as a way to alleviate challenges posed by susceptibility, complexity, ambiguity, uncertainty, and volatility brought about by market liberalization and globalization. Moreover, theories are, considered a set of systematic hunches, which have multiple parts, which play a role in the overall idea of what exactly a theory is proposing. During the review of literature various theories assert to explain knowledge management and competitiveness individually, but on some occasions in relation either to organizational learning or organizational (quality) culture. Thus, the need to supply an integrated overview of the theoretical nexus between these concepts by exploring the theoretical frameworks and related facets. Of the micro-economic theories: the institutional theory, the knowledge-based theory, the resource-based theory, and the (dynamic) capabilities theory were used to guide and try to explain the relationship of aforementioned facets. The knowledge-based theory posits that an organization’s competitive gain stems from the distinctive knowledge assets along with its ability to effectively utilize and share these assets within the organization. The resource-based theory, conversely, emphasizes the role of physical and intangible resources in determining an organization’s competitiveness. The (dynamic) capabilities theory underscores the importance of an enterprise’s ability to continuously learn, adapt, as well as innovate to sustain a competitiveness. Finally, institutional theory highlights the role of external factors, such as business standards, industrial policies and procedures such as quality approaches, in shaping an organization’s competitiveness. Overall, with the comprehensive perception of the given theories the paper attempts to feature the correlation between knowledge management and competitiveness within the tourism industry. Highlighting ways in which these theories can be integrated to supply a more holistic understanding of this relationship especially in the study areas of tourism managerial micro-economics, tourism competitiveness and organizational knowledge management aimed at impending application in particular to enhance the sustainability tourism business enterprises.

Green supply chain management (GSCM) has proven itself to be pivotal, including in the hospitality and hotel industries. Additionally, organizations cannot become eco-friendly without applying GSCM. Applying GSCM is very complicated due to the complex nature of the management relations with stakeholders involved and needs appropriate support and collaboration from all related parties in order to accomplish the wanted management results. This paper aimed to analyze and study the complicated roles and relations of GSCM and the hotel industry, identifying the main barriers that might be faced in its application and trying to present the full picture in a simple and comprehensive way in order to provide decision-makers with a wider vision. This can then be used to take the best actions. The analysis technique this study adopted to use to analyze the related scientific production was a systematic review technique. After the screening and cleaning processes, a total of 57 GSCM articles remained from the articles, which were extracted from scientific databases (WoS and Scopus) and analyzed using the three main levels of analysis groups. This study revealed that: (i) GSCM interferences and relations can be summarized into six main categories (external stakeholders, internal stakeholders, related management, the 4Rs, innovation and technology, and performance); (ii) the importance of GSCM goes beyond environmental objectives; and (iii) before applying GSCM practices, there are a number of primary barriers that should be considered regarding the hotel industry.

Fueled by the Internet and artificial intelligence, virtual tourism represents an innovative integration of advanced technologies within the tourism industry. The 360 degree panoramic video has emerged as the most prevalent form of virtual tourism both domestically and internationally, owing to its affordability, ease of use, and mild impact. Nevertheless, the advent and proliferation of virtual reality (VR) has unlocked new opportunities in the tourism sector, as VR offers enhanced immersion and a more authentic user experience. Although VR is already employed in various capacities within the industry, it holds the potential to elevate virtual tourism to unprecedented heights. Diverging from prior research, this study examines virtual tourism as a distinct category of tourism that may materialize in the future. A focus group interview and a survey involving 243 respondents were conducted to gauge individuals’ receptiveness to virtual tourism. Participants responded to questions regarding their travel habits and their perceptions of virtual tourism. Data analysis revealed concerns surrounding the technological aspects of virtual tourism: over 20% of respondents were entirely unfamiliar with VR, and a mere 17% utilized the technology. A larger proportion, nearly 40%, lacked awareness of VR’s application in the tourism industry, and only 11.20% had personal experience with it. Concurrently, the Likert scale indicated that respondents recognized the advantages of virtual tourism in comparison to traditional travel, but they expressed skepticism about the technological advancements. Overall, most respondents displayed curiosity and a willingness to explore virtual tourism. These findings hold significant implications for both theoretical understanding and practical implementation within the tourism industry.

Environmental practices have become an important matter in all aspects of life and industries, especially in the post-COVID-19 era. However, these practices continue to face many criticisms about their seriousness and effectiveness. In this context, this study aims to analyze the relationship between adopting green practices in hotels on one side and hotel image, customer satisfaction, and customer loyalty on the other side, considering the star-level rating system of the hotels and the hotel operating categories (chain or independent). This study depended on a sample of 235 hotels in the Hungarian capital of Budapest. Several analytical methods were used to achieve the study aim, including descriptive statistics, t-test, arithmetic averages comparison, text mining, NLP, and sentiment analysis. This study revealed that: (I) The higher the hotel star rank, the better the reviews and valuation factors. (II) Hotels that operate in chains show more attention to environmental practices. (III) Customers are more loyal to and satisfied with green hotels, and this increases as the hotel’s star rating increases.

Wine tourism plays an important role in the positioning strategies of wine destinations. As the competitiveness is high among wine destinations, it is important to identify the main factors that affect wine tourists’ decision making. One of the most important factors is the wine tourism destination’s image. To measure the image of a wine region, there is a need for a scale that is adapted to the characteristics of wine tourism destinations. Our purpose is to develop a scale that can measure any wine region’s image. We used a literature review and focus group interviews to collect scale attributes. We gathered responses using an online survey. Our respondents were mostly non-visitors. We used FA to analyze the data. We also tested the reliability of this scale using Cronbach’s Alpha. As a result, we developed a reliable scale with six factors. This can be further tested and used by any wine tourism destination to measure the people’s perceptions about them. The developed scale can have various purposes. It can be used by destination management organizations or marketing agencies. Measured images of wine region can be used in the planning of future positioning strategies and promotions. The scale can be used to compare the images of competitor wine regions. Images can also be studied during a period and any changes can be observed.