In the current competitive context, innovation has become a necessity, to the point that it seems that no company can survive without developing innovation processes. One of the great concerns of small and medium-sized companies is about the investment of resources in innovation activities and their success. Therefore, this article analyzes the influence of different innovation activities performed by small and medium-sized enterprises (SMEs) of the Colombian Caribbean region on their product innovation outcomes and thereby provides a solid groundwork for the design of innovation strategies. To achieve this objective, a data collection instrument was first validated in 56 SMEs, followed by the application of a reflective measurement model with convergent validity analysis. The results of the model application revealed that investment in Research and Development (R&D) and innovation, knowledge transfer, technology adoption, and financial aspects explain to a greater extent the introduction of new products to the market.

For decades the economy was based on production and physical assets were the main source of resources. This situation has now changed, with intangible assets now being the main source of value creation and sustainability of competitive advantages in the company. The current definition of intangibles has focused on the strategic area within the Resource-Based Approach, emerging as a complementary structure to the Competitive Advantage approach. Goals: The analysis of intangibles as a scenario of competitiveness in the hotel industry, in particular, such as management, control and identification of unspecified intangibles. Metodology: Starting from the general objective, this research will have a mixed, quantitative and qualitative methodological approach. And through a quantitative research approach of analytical type, it is intended to know the influence of intangible resources on the factors that allow obtaining and sustaining a competitive advantage in the company. The above is based on the “Intellectus Model” (IADE-CIC, 2003) and the “Five Capital Model” (IADE-Caja Madrid, 2004). Contributios: Based on 106 variables analyzed, the multifactorial analysis by reduction of factors allows to determine 11 cross factors that contribute to generate the space of the intangible assets that in the case of the hotel which allows to be more competitive.

Para todo esto es necesario entender y dominar el análisis de ruteo, lo que a su vez te hará entender el tema de los desplazamientos que van de la mano en este caso para tener un mejor modelo de ruteo de vehículos. El cubicaje es de vital importancia, tanto para el transportista como para el embarcador o cliente de este último, pues hacerlo mal repercute en el costo operativo de todos los involucrados en el proceso de abastecimiento. Sin embargo, se ha observado que la unitarización mediante tarimas o herramientas similares no responde al problema de aprovechamiento de la capacidad de transporte debido a que las dimensiones de las tarimas no son múltiplos de las medidas del contenedor o cajas del camió, se realiza un analisis in situ, se aplicaron tecnicas de ruteo y ajustes en los procesos, dando como resultado mejora en tiempos y desempeño de la estación.