In the current competitive context, innovation has become a necessity, to the point that it seems that no company can survive without developing innovation processes. One of the great concerns of small and medium-sized companies is about the investment of resources in innovation activities and their success. Therefore, this article analyzes the influence of different innovation activities performed by small and medium-sized enterprises (SMEs) of the Colombian Caribbean region on their product innovation outcomes and thereby provides a solid groundwork for the design of innovation strategies. To achieve this objective, a data collection instrument was first validated in 56 SMEs, followed by the application of a reflective measurement model with convergent validity analysis. The results of the model application revealed that investment in Research and Development (R&D) and innovation, knowledge transfer, technology adoption, and financial aspects explain to a greater extent the introduction of new products to the market.

The research aims to explore and compare the framing of the disruptive innovation phenomenon by the business media and the academic literature. For this purpose, 1160 news articles available on the Factiva database and 228 academic papers published in the Web of Science in the last 20 years were content analysed through an automated text-mining method. The results revealed that the representation of the disruptive innovation phenomenon in the news media diverges with the academic discourse despite the common vocabulary. While researchers describe disruptive innovation as a process/business model involving an improved performance, the media has not yet evolved from the technology-based perspective. Also, the media tends to focus on the features of the disruptive products and services but fails to discuss their value to the market. The framing of the social side of disruptive innovation also differs. The study offers three contributions: (i) it reveals the main concepts representing the term ‘disruptive innovation’ in the media and scholar discourse, (ii) it suggests future academic research avenues based on media interest and (iii) it emphasises media coverage gaps stemming from its failure to communicate the advances in the academic research on disruptive innovation.

Esta investigación examina las estrategias empleadas en la promoción del turismo cinematográfico a través de un análisis de la representación mediática proyectada en la prensa. Se realiza un análisis cuantitativo y cualitativo de noticias aparecidas en medios nacionales y en lengua española. El período de análisis comprende desde el 1 de enero de 2015 hasta el 31 de diciembre de 2016. La búsqueda de contenidos se realiza para todos los medios españoles mediante la base de datos Factiva®. El análisis textual de los contenidos publicados se realiza mediante el software T-LAB. Los resultados revelan que, en los años 2015 y 2016, como consecuencia del rodaje de la serie “Juego de Tronos”, se produjo un incremento de la notoriedad de la marca-destino en diferentes regiones del territorio nacional. El análisis del período 2015-2016 con 419 registros revela estrategias diseñadas especialmente desde el sector público, que actúan como estrategias tractoras para el turismo cinematográfico en la agenda de medios.

Clean energy adoption is crucial in combating climate change and crowdfunding, when aligned with investor preferences, can play a pivotal role in accelerating the clean energy transition. However, little is known about what drives crowdfunding investment decisions. This study employs a Fuzzy-set Qualitative Comparative Analysis (fsQCA) to examine 88 solar energy projects in Spain and Italy, identifying the key factors that influence investor behavior in clean energy crowdfunding. We analyzed six causal conditions: maturity period, risk, minimum and maximum investment amounts, CO₂ emissions savings, and offered yields. The analysis revealed that no single condition is necessary for investment success, but several configurations are sufficient to explain high or low investment motivation. Specifically, short maturity periods and low-risk levels consistently appeared in successful funding configurations. Profitability and environmental impact (CO₂ savings) played supportive, though not standalone, roles in attracting investment. Results suggest that investors in clean energy crowdfunding are generally risk-averse and prefer short-term returns, even when environmental benefits are substantial. Projects with high CO₂ savings can attract funds when paired with high yields and manageable risk. Conversely, high-risk or long-term projects tend to underperform, even when paired with high potential returns or environmental benefits. Hence, policymakers and crowdfunding platform designers should prioritize low-risk, short-term projects, establish accessible investment thresholds, and enhance transparency in environmental impact reporting.