Salvador Martínez-Puche is an Assistant Professor in the Department of Communication, Advertising and Audiovisual Communication Area, at the University of Murcia. He obtained a PhD from the Information and Communication Management in Organizations program (UMU). He also has a Bachelor’s Degree in Advertising and Public Relations from the University of Murcia, a postgraduate qualification in Current Techniques and Methods in Information and Documentation, a postgraduate qualification in Tourism Product Marketing (UNED), and a degree in Directing and Production for Film, Video and Television (Fundación Universitaria Iberoamericana, UPC and UPGC). He is a member of the Trendenlab Research Group (University of Murcia) and of the Ministry of Science and Innovation’s State R&D&I Plan Project “Rural and Natural Spaces in Spanish Fiction Cinema: Documentary Record and Territorial, Tourism and Audiovisual Analysis” (PID2022-138080OB-I00), funded by the Spanish State Research Agency (2023–2026).