Using an original survey conducted in eight countries in 2021 (Canada, China, Germany, Italy, Russia, Spain, the UK, and the USA), this study explored the relationship between household food waste and dietary habits through a cross-country comparative perspective. In total, 8000 questionnaires were recorded from samples representative of the adult population of each country through an online survey conducted between the 13th and the 24th of August. The questionnaires were developed from the Waste Watcher International Observatory on Food and Sustainability, an international study of the social, behavioral, and lifestyle dynamics behind household food waste. The relationships between the per capita self-reported amount of food waste (expressed in kilocalories) and self-declared dietary habits (traditional, healthy and sustainable, vegetarian, smart, and confused) were estimated using multiple linear regression models. The results showed that smart diets are associated with higher values of food waste in Canada, Spain, the UK, and the USA. Vegetarian diets are associated with lower food waste values in China, Germany, the UK, and the USA, but not in Italy, Russia, and Spain. The share of the population adopting a smart diet was, on average, 2.7% of the sample; therefore, interventions for food waste reduction should focus on these specific types of consumers, who are often associated with larger amounts of food waste.

Starting from an original survey conducted in eight countries in 2021 (Canada, China, Germany, Italy, Russia, Spain, UK, and USA), this research explores the relationship between household food waste and dietary habits in a cross-country comparative perspective. 8,000 questionnaires were recorded from samples representative of adult population of each country through an online survey conducted between the 13th and the 24th of August. The questionnaires were built on the work of Waste Watcher International Observatory on Food and Sustainability, an international observatory of social, behavioral and lifestyles dynamics behind household food waste. Relationship between per capita self-reported amount of food waste (expressed in kilocalories) and self-declared dietary habits (Traditional, Healthy and Sustainable, Vegetarian, Smart, Confused) was estimated using multiple linear regression models. Results show that Smart diets are associated with higher values of food waste in Canada, Spain, UK and USA. Vegetarian diets are associated to lower food waste values in China, Germany, UK and USA but not in Italy, Russia and Spain. Since the share of population adopting a Smart diet is on average 2.7% of the sample, interventions for food waste reduction should focus on this specific type of consumers, often associated to larger amounts of food waste.

There is limited understanding of what constitutes public benefit from the perspective of the public, and none that we are aware of related to food consumer science. The purpose of this study is to contribute towards a better understanding of public benefit as a whole and its connection to food choice, essential to driving progress towards responsible consumption and healthier diets. Public benefit, associated trade-offs and responsible actors were investigated via written questions, and food choice was explored during group discussions using the PlayDecide methodology. Adults (n = 105) were recruited in six European countries (Denmark, Germany, Italy, Slovakia, Spain and the UK) and stratified by attained education. Our findings indicate that assumptions should not be made that there is general consensus about what constitutes public benefit, especially with regard to consumer food choice. Group discussions around food-related freedom of choice, education, agency and responsibility suggested that private and public benefit are neither mutually exclusive nor automatically complementary. The serious game approach employed affected a change in participants’ public benefit perceptions, demonstrating its potential to better evaluate the connections between private interests and the common good through meaningful public deliberation.