Bu makalede; pazarlama karmasının tutundurma elemanı unsurlarından biri olan reklamın, meyve suyu tüketimi ve marka tercihine olan etkileri incelenmektedir. Antalya il merkezinde toplam 389 tüketiciden yüz yüze anket yöntemiyle elde edilen yatay kesit verileri analiz edilmiştir. Meyve suyu ürünlerinde yapılan ticari reklam uygulamalarının hatırlanma düzeyi %34, yeni marka veya ürün çeşidi satın alma oranı da %9’lar seviyesinde, sadakat düzeyi açısından mutlak kitle olarak tanımlanacak tüketici oranı da %36,3 seviyesinde bulunmuştur. Sonuçlar, marka bazında ticari amaçlı reklam uygulamalarının pazarlama karması unsurlarından tutundurma elemanı üzerindeki etkisini yansıtmaktadır. Bunun yanı sıra reklam uygulamalarının tüketici bilinci oluşturulmasında önemli bir araç olduğuna işaret edecek bulgulara rastlanmıştır.

The present study aimed to determine the optimum agricultural policy components for buffalo breeding respecting the welfare of breeders. The data used for the study was composed of microdata retrieved from buffalo breeders in Turkish provinces, where buffalo breeding is widespread. The data retrieved via face to face survey was analyzed and interpreted with descriptive statistics and Conjoint Analysis, which is one of the multivariate analysis techniques. In this study, we investigated and discussed the scope of supporting policies [...] ABSTRACT The present study aimed to determine the optimum agricultural policy components for buffalo breeding respecting the welfare of breeders. The data used for the study was composed of microdata retrieved from buffalo breeders in Turkish provinces, where buffalo breeding is widespread. The data retrieved via face to face survey was analyzed and interpreted with descriptive statistics and Conjoint Analysis, which is one of the multivariate analysis techniques. In this study, we investigated and discussed the scope of supporting policies

The purpose of the study was to assess the changing supply and export of the main types of fresh fruits and vegetables from Turkey to Russia. The task of the research was to analyse the problems that arise during the supply and export period, substantiate these problems and find ways to solve them. Turkey is well endowed with agricultural resources and able to meet external demand after meeting domestic demand especially in terms of fresh fruits and vegetables. Turkey’s main and most important trade partner is Russian Federation, specifically for these products. Accordingly, it is important to evaluate the attachment of the markets considering overall productive capacity and export demand in Russia. The data for main fresh fruits and vegetables being exported from Turkey to Russia was assessed regarding the change in time and potential affecting factors. Main exportable agricultural products selected for evaluation are tomatoes and onions as vegetables and mandarins and grapes as fruits. The yearly adjusted data is withdrawn from the databases of the Food and Agriculture Organisation for production and the United Nations COMTRADE for trade. In the scope of this paper, it was aimed to evaluate changing supplies and exports of main fresh fruits and vegetables to Russia, challenges occurred in time and reasoning behind these challenges, and proposing potential improvement paths. Russia is the main importer of Turkish citrus fruits (mandarins) tomatoes, grapes and onions. It was seen fluctuations in the trade of these products due to marketing conditions including diplomatic situations between the two countries. It should be pointed out that historical contacts and geographical dependency leads to countries to maintain contacts and it was considered as essential to empower both supply and demand sides through cooperation in many areas.

Water is the non-substitutable product for sustaining economic and social life. Accessible and usable fresh water resources are very limited in the world. In the development where the available water resources are decreasing and the conscious use of water is prioritized, the global water problem is being focused on. Approximately two-thirds of the water is used in agriculture. Differences in agricultural infrastructure in developed and developing countries cause variability in the amount of water used in agricultural production. In developing countries, the amount of water used in agriculture is relatively higher. Investigation of the reasons for this is important in terms of ensuring water use efficiency at sectoral level. In this study, the factors affecting water use in agriculture were investigated. In the case of developing agriculture, micro data obtained by face-to-face survey method from 120 farmers in the southern region of Turkey field study definition were analyzed. According to the results of the research, at the level of water use in agriculture; Training Programs on Water and Irrigation, Disadvantages of Traditional Irrigation, Reason for Turning to Modern Irrigation, Agricultural Water Concern, Agricultural Water Quantity, Production Benefit of Modern Irrigation, Savings in Input Use, Agricultural Irrigation Awareness, Farmer Satisfaction, Sensitivity to Credit and Grant Support, Agricultural Water Price, Farmer Income and Experience, Government Support in Modern Irrigation, Willingness for Irrigation Support, Agricultural Irrigation Infrastructure of the region were determined as policy factors to improve water saving in agriculture.