In the context of China’s rural revitalization strategy, it is of profound significance to explore the spatial distribution characteristics and influencing factors of intangible cultural heritage (ICH) in Central China, not only for the inheritance of Chinese traditional culture and the development of ICH, but also for the implementation of the rural revitalization strategy itself. From the perspective of cultural ecology, this study analyzed the spatial distribution and clustering characteristics of 407 national intangible cultural heritages in Henan, Hubei, and Hunan provinces in Central China by using the ArcGIS geographic concentration index, kernel density, and other methods. This study also explored natural and social environmental influencing factors and their interaction on ICH spatial distribution using geographic detectors. The findings revealed that the ICH distribution in Central China has an obvious agglomeration trend, showing a “five cores” distribution structure (dense in the upper and the middle areas but sparse in the lower area). The regions with high kernel density are mostly river-flowing regions and are comparatively developed. In terms of influencing factors, the influence of economic and environmental factors together is stronger than that of natural environmental factors alone, and the interaction force between rivers and economic development is the most influential. Based on the above research findings, we put forward suggestions on the protection and development, as well as “era value” exploration of ICH in Central China, in the hope of promoting regional coordinated advancement.

Film and television itself is a product of culture and innovation, combining digital technology, creative thinking, and artistic design. In the rapid development of 3D film and television, the situation of scene design and production has also become an important role. In a typical environment, the main scene plays the role of film and television and coherent plot. This thesis mainly analyzes the design and implementation of a 3D movie scene production algorithm based on the Internet of Things and also makes 3D movie scenes through the algorithm of Internet of Things technology. This article also analyzes the traditional 3D scene‐making algorithm, which is mainly composed of a plane mapping part, a basic primitive generation part, a collision detection and positioning part, and a terrain generation part. Among them, the plane mapping technology provides the function of using plane mapping to simulate 3D objects. The basic primitive generation part uses the OpenGl function to draw 3D primitives and paste the BMP format image on each surface of the stereo primitives, so that the 3D model can be represented by a plane texture; collision detection is a key part of mechanical physics, which can detect games of the physical edge of the object in the middle; the terrain generation part uses the converted gray height value as the corresponding grid terrain height and uses planar mapping technology to capture the image of the entire terrain, that is, paste and generate a terrain map. The results show that a characteristic of the algorithm of the Internet of Things technology is that the 3D scene is completely mapped. This avoids the trouble of using 3DMAX and other tools to create 3D models and also reduces the difficulty of creating 3D scenes and makes the execution efficient, which is better than directly importing 3D models, runs faster, and runs very smoothly. The Internet of Things is an important development trend in the Internet information age and can be used to produce 3D film and television scenes to reduce development difficulty and cost and has a variety of research and development value and practical value. In the analysis part, this article also introduces the algorithms used in the scene production and passes the tests of 4 different files in 4 different frames and also found that more than 83% of people feel that the use of Internet of Things algorithms in the production of 3D movie scenes has improved production efficiency.

This review addresses the issues of low consumer engagement and market development difficulties in intangible cultural heritage (ICH) products. Dietary ICH products are selected as research materials to discover contemporary commercial survival paths for ICH through the psychological effects of advertising. Firstly, this study examines the respective advantages of rational and emotional ICH advertisement in terms of emotional responses, cognitive responses, attitudes, recall, and recognition. Then, it explores the effects of different ICH advertisement types (rational advertisement, emotional advertisement) and different degrees of situational involvement (purchasing for oneself, purchasing gifts for others) on the advertising effectiveness, aiming to identify factors influencing the psychological effects of ICH advertisement. Through statistical analysis, the main conclusions are as follows: (1) Rational ICH advertisement prompts consumers to consider the actual attributes of ICH products, leading to a more positive purchasing attitude. (2) Emotional ICH advertisement is more effective in eliciting positive emotions from consumers and enhancing brand memory. (3) Under the scenario of purchasing a gift for others, emotional ICH advertisement has a more positive impact on consumers’ attitudes towards advertising. (4) Under different degrees of situational involvement, rational ICH advertisement has a more positive impact on consumers’ purchasing attitudes. This study not only provides guidance for optimizing ICH advertising strategies but also offers new directions for market expansion, contributing valuable insights into cultural heritage preservation, as well as the development and protection of ICH.

China’s cultural creative products are highly homogenized and can no longer meet the growing aesthetic needs of Chinese consumers. In the museum sector, the sluggish sales of cultural and creative products have become a pain point in its development. Research on consumers’ perceptions and purchase intentions regarding museum cultural creative products has grown significantly in recent years, emerging as a key trend in museum sustainability and communication effectiveness studies. Existing research predominantly adopts a design perspective, evaluating designs based on aesthetic and functional needs, while neglecting the influence of consumers’ cultural identity. This study investigates the influence of cultural identity on Chinese consumers’ willingness to purchase museum cultural products. To achieve this, we developed a Cultural Identity Model (CIM) based on the Technology Acceptance Model (TAM). Based on the analysis of data from 404 respondents, Chinese consumers do not perceive cultural identity (P = 0.476), ethnic identity (P = 0.482), or religious identity (P = 0.242) associated with museum cultural creative products as influential factors in their purchase decisions. However, they focus on the product attributes of cultural and creative designs (materials, colors, P = 0.042) as well as functional attributes (practicality, usability and durability, P < 0.01), all of which effectively enhance consumers’ purchase intention. Grounded in the cultural identity perspective, this study investigates determinants that actively catalyze purchase behavior toward museum-based cultural and creative products. The findings deliver novel design frameworks and theoretical foundations for the cultural and creative products development. This study provides empirical support for optimizing the design of museum cultural and creative products, and suggests focusing on the integration of functional attributes (such as practicality) and carriers of perceived cultural symbols (such as materials and colors).

Remanufacturing design is a green design model that considers remanufacturability during the design process to improve the reuse of components. However, traditional remanufacturing design scheme decision making focuses on the remanufacturability indicator and does not fully consider the carbon emissions of the remanufacturing process, which will take away the energy-saving and emission reduction benefits of remanufacturing. In addition, remanufacturing design schemes rarely consider the human ergonomics of the product, which leads to uncomfortable handling of the product by the customer. To reduce the remanufacturing carbon emission and improve customer comfort, it is necessary to select a reasonable design scheme to satisfy the carbon emission reduction and ergonomics demand; therefore, this paper proposes an integrated multi-criteria decision-making method for remanufacturing design that considers the carbon emission and human ergonomics. Firstly, an evaluation system of remanufacturing design schemes is constructed to consider the remanufacturability, cost, carbon emission, and human ergonomics of the product, and the evaluation indicators are quantified by the normalization method and the Kansei engineering (KE) method; meanwhile, the hierarchical analysis method (AHP) and entropy weight method (EW) are used for the calculation of the subjective and objective weights. Then, a multi-attribute decision-making method based on the combination of an assignment approximation of ideal solution ranking (TOPSIS) and gray correlation analysis (GRA) is proposed to complete the design scheme selection. Finally, the feasibility of the scheme is verified by taking a household coffee machine as an example. This method has been implemented as an application using Visual Studio 2022 and Microsoft SQL Server 2022. The research results indicate that this decision-making method can quickly and accurately generate reasonable remanufacturing design schemes.

Based on knowledge visualization tools such as CiteSpace and VOSviewer, this study conducts a systematic review and visual analysis of literature on the Chinese intangible cultural heritage (ICH) tradition known as Taige, covering the period from 2000 to 2024. Using multiple dimensions, including keyword co-occurrence, burst detection, clustering structure, and temporal evolution, the paper reveals the spatial-temporal distribution, research hotspots, and emerging trends in the field. The findings suggest that Taige, a significant form of China’s ICH, has shifted from early emphases on performance documentation and folkloric description toward interdisciplinary explorations that integrate heritage preservation, digital transformation, design empowerment, and cultural communication. Keyword clustering and burst analysis highlight a growing convergence of multidisciplinary approaches, the integration of theory and practice, and a deep coupling of “Culture + Design.” Looking ahead, the protection and dissemination of Taige should prioritize the application of visual design, digital interaction, and immersive technologies to promote its creative transformation and design-oriented transmission. This study provides both theoretical insight and data visualization for the design-centered ICH research, offering a referential framework for future inquiry.