This review addresses the issues of low consumer engagement and market development difficulties in intangible cultural heritage (ICH) products. Dietary ICH products are selected as research materials to discover contemporary commercial survival paths for ICH through the psychological effects of advertising. Firstly, this study examines the respective advantages of rational and emotional ICH advertisement in terms of emotional responses, cognitive responses, attitudes, recall, and recognition. Then, it explores the effects of different ICH advertisement types (rational advertisement, emotional advertisement) and different degrees of situational involvement (purchasing for oneself, purchasing gifts for others) on the advertising effectiveness, aiming to identify factors influencing the psychological effects of ICH advertisement. Through statistical analysis, the main conclusions are as follows: (1) Rational ICH advertisement prompts consumers to consider the actual attributes of ICH products, leading to a more positive purchasing attitude. (2) Emotional ICH advertisement is more effective in eliciting positive emotions from consumers and enhancing brand memory. (3) Under the scenario of purchasing a gift for others, emotional ICH advertisement has a more positive impact on consumers’ attitudes towards advertising. (4) Under different degrees of situational involvement, rational ICH advertisement has a more positive impact on consumers’ purchasing attitudes. This study not only provides guidance for optimizing ICH advertising strategies but also offers new directions for market expansion, contributing valuable insights into cultural heritage preservation, as well as the development and protection of ICH.

Remanufacturing design is a green design model that considers remanufacturability during the design process to improve the reuse of components. However, traditional remanufacturing design scheme decision making focuses on the remanufacturability indicator and does not fully consider the carbon emissions of the remanufacturing process, which will take away the energy-saving and emission reduction benefits of remanufacturing. In addition, remanufacturing design schemes rarely consider the human ergonomics of the product, which leads to uncomfortable handling of the product by the customer. To reduce the remanufacturing carbon emission and improve customer comfort, it is necessary to select a reasonable design scheme to satisfy the carbon emission reduction and ergonomics demand; therefore, this paper proposes an integrated multi-criteria decision-making method for remanufacturing design that considers the carbon emission and human ergonomics. Firstly, an evaluation system of remanufacturing design schemes is constructed to consider the remanufacturability, cost, carbon emission, and human ergonomics of the product, and the evaluation indicators are quantified by the normalization method and the Kansei engineering (KE) method; meanwhile, the hierarchical analysis method (AHP) and entropy weight method (EW) are used for the calculation of the subjective and objective weights. Then, a multi-attribute decision-making method based on the combination of an assignment approximation of ideal solution ranking (TOPSIS) and gray correlation analysis (GRA) is proposed to complete the design scheme selection. Finally, the feasibility of the scheme is verified by taking a household coffee machine as an example. This method has been implemented as an application using Visual Studio 2022 and Microsoft SQL Server 2022. The research results indicate that this decision-making method can quickly and accurately generate reasonable remanufacturing design schemes.

Rapid advancements in artificial intelligence incited a global fervor towards further AI research. Being the forefront of modern AI advancements, the current state and boundaries of generative AI research lended itself to further examination, especially the differences regarding topics and quality of research between International and Chinese academia. Through a bibliometric study examining the body of research contained within the China National Knowledge Infrastructure and Web of Science, the results suggested that Chinese academia have four areas of improvement: (1) determining the sample, (2) expanding the limits, (3) examining moral efficacy, and (4) researching foundational knowledge.

Singing and dancing are a visual rhetoric that often appears in Indian movies. It generally follows the pattern of three-stage songs and six-stage dances. The songs and dances are generally well produced and have a high artistic level. Indian song and dance films have a profound influence all over the world. It is usually an effective form for people to express their inner feelings and emotions such as happiness, sorrow and joy. And, for Indian films, it has gradually become a type of film to show human expectations for the future.