Leadership and organizational trust have become increasingly important in sport organizations. This study investigated the separate effects of inclusive leadership and autocratic leadership on organizational trust and the moderating role of sport involvement in these relationships. A total of 250 sport organization employees participated in the survey. This study conducted confirmatory factor analysis and latent moderated structural equation modeling (LMS) to test the research hypotheses. We found that while inclusive leadership was positively related to organizational trust, autocratic leadership was negatively related to organizational trust. Organizational trust positively influenced employees’ job satisfaction and organizational commitment. The findings also confirmed that sport involvement moderated the relationship between inclusive leadership and organizational trust. Furthermore, sport involvement had a marginally significant moderating effect on the relationship between autocratic leadership and organizational trust. The results of this study provide meaningful insight into sport organizations.

Smartwatches are emerging as effective tools to promote exercise and physical activities in the healthcare industry. However, little is known about how smartwatch attributes facilitate exercise and for whom such attributes are more effective for exercise. Accordingly, the purpose of this study was to explore the structural relationship between smartwatch attributes, flow experience, and continued exercise intentions and to examine the moderating role of exercise involvement in the structural relationship. For this, a total of 600 participants were recruited via a professional survey firm in South Korea based on a multi-stage random sampling method and used for data analyses, including confirmatory factor analysis (CFA), structural equation modeling (SEM), and multi-group SEM. All survey items were adopted from the existing literature on healthcare, flow experience, and wearable device technologies. The results revealed that smartwatch attributes, including interactivity (γ = 0.234, p < 0.001/γ = 0.235, p < 0.001), autonomy (γ = 0.225, p < 0.001/γ = 0.172, p < 0.001), wearability (γ = 0.104, p < 0.05/γ = 0.106, p < 0.05), convenience (γ = 0.209, p < 0.001/γ = 0.214, p < 0.001), and experiential novelty (γ = 0.221, p < 0.001/γ = 0.281, p < 0.001) enhanced flow experience (absorption/enjoyment) during exercise. Furthermore, flow experience (absorption/enjoyment) was found to positively influence exercise intention (β = 0.511, p < 0.001/β = 0.239, p < 0.001). Lastly, exercise involvement was found to modulate the structural relationships among smartwatch attributes, flow experience, and exercise intention (∆χ² = 23.231, ∆df = 12, p < 0.05). By investigating these dynamics, this study contributes to shared knowledge not only in the healthcare literature but also in the wearable-technology literature. The results of the current study also provide useful guidelines for practitioners in the wearable-device and healthcare industries to develop optimal features of smartwatches for exercise and physical activities.

Virtual reality spectatorship (VRS) is receiving the limelight as a new form of sports media consumption in the sports industry, but prolonged exposure to the virtual reality (VR) environment is likely to reduce the benefits of VR due to satiation or adaptation. Therefore, the purpose of the present study was to examine the experiential differences in telepresence, flow experience, and satisfaction between a two-dimensional (2D) screen, VRS without interruptions, and VRS with interruptions. For this purpose, 150 participants were recruited and randomly assigned to one of the three conditions. They watched a 12-min-long soccer game and then answered the measurement items. A total of 149 participants were used for the data analyses, including confirmatory factor analysis (CFA), multivariate analysis of variance (MANOVA), and repeated measures of analysis of variance (ANOVA). The results revealed that VRS offers more enhanced telepresence, flow experience, and satisfaction than a 2D screen. Furthermore, flow experience was enhanced in VRS with interruptions compared to VRS without interruptions. Lastly, satisfaction was found to increase depending on time lapses in VRS with interruptions. The experiential patterns in VRS depending on interruptions and time lapses imply that inserting interruptions such as commercials could be not only beneficial for viewing experiences but also effective practice for increasing revenue from advertising.

This study investigates consumer reactions to mascots on e-commerce websites, focusing on how anthropomorphic visual cues influence website satisfaction, revisit intention, and purchase intention. Specifically, we examine how mascot movement affects consumers’ sense of social presence and engagement, as well as the role of team identification in these effects. A 3 (mascot type: none, static, animated) × 2 (team identification: high, low) between-subjects experiment was conducted with 203 participants recruited from Amazon Mechanical Turk. Our findings show that the presence of mascots significantly impacts consumer evaluations, with social presence and engagement acting as sequential mediators. Notably, high team identification moderates the effect of animated mascots on revisit and purchase intentions but does not affect website satisfaction. These results provide valuable theoretical and practical insights for marketing, highlighting the importance of mascot design and movement in enhancing e-commerce experiences.

This study examined how transformational leadership affects job performance among employees in Sport for Development and Peace (SDP) organizations by focusing on the serial mediating roles of shared leadership and job engagement. Survey data were collected from 105 non-executive SDP practitioners worldwide. Results showed that transformational leadership did not directly influence job performance. Instead, it indirectly enhanced performance by promoting shared leadership, which in turn increased employees’ job engagement and ultimately improved their perceived performance. The serial mediation pathway was significant, while individual mediation paths were not supported. These results provide empirical evidence for a process that has been theorized but rarely examined. The study contributes to leadership research by demonstrating that transformational and shared leadership jointly work to shape employee outcomes. It also highlights that leadership effectiveness in SDP organizations should be understood as a multi-layered process. Theoretical and practical implications are discussed for advancing leadership theory in sport management and offering actionable guidance for SDP organizations.