Akram Abdulsamad is a Ph.D. candidate in the field of business economics at the School of Business and Economics, University Putra Malaysia (UPM). He completed bachelor’s and master's degrees in business economics at Aden University. He is a lecturer in the University of Aden's Department of Business Economics, which is part of the Faculty of Economics and Political Science. He has worked as a master trainer and consultant in marketing, entrepreneurship, strategic management, and preparing feasibility studies with the United Nations Development Program (UNDP), the International Labour Organization (ILO), the Small and Micro Enterprise Promotion Service (SMEPS), and several non-profit organizations in Yemen. His research interests include information systems, marketing information systems, digital marketing, strategic orientation, market orientation, entrepreneurial orientation, learning orientation, innovation, IT-based innovation, organizational learning, knowledge management, entrepreneurial leadership, sustainable development, risk management, the technology acceptance model, new product development, SMEs' performance, innovation performance, business performance, and the food and beverage sector. He has authored and co-authored articles in refereed journals.