Yu Gao

Ms. Yu Gao


Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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13 February 2023 in Heliyon
Verified
Journal Article
Open access
YSYuechi Sun
Yuechi Sun
HLHaiyan Liu
Haiyan Liu
YGYu Gao
Yu Gao
Customer lifetime value is one of the most important tasks for enterprises to maintain customer relationships. However, due to the limitations of using a single data mining method, the measurement of customer lifetime value under the condition of noncontractual relationship has always been a research difficulty. This paper focuses on customer value measurement and customer segmentation based on customer lifecycle value theory, and carries out customer value measurement and customer segmentation research from the perspective of customer value, and constructs customer segmentation model. This paper first conducts feature engineering, such as data selection, data preprocessing, data transformation, and knowledge discovery, and then conducts customer value segmentation based on machine learning algorithms and customer relationship management analysis models and builds a customer value segmentation identification model under the condition of noncontractual relationship. Finally, empirical analysis is carried out with the real customer transaction data of the actual online shopping platform, which verifies the validity and applicability of the customer segmentation method and value calculation method proposed in this paper.

1 July 2022 in Psychology Research and Behavior Management
Verified
Journal Article
Open access
PDF file
YGYu Gao
Yu Gao
HLHaiyan Liu
Haiyan Liu
YSYuechi Sun
Yuechi Sun
Purpose: Based on social information processing (SIP) model and conservation of resources (COR) theory, this paper is to examine the mediating and moderating roles of psychological safety (PS) in the relationship between work-related leader-member exchange (LMX)/non-work-related supervisor-subordinate guanxi (SSG) and employee affective commitment (AC). Participants and Methods: Cross-sectional data came from 213 enterprise employees in China. The participants completed the LMX scale, SSG scale, PS scale, and AC scale. SPSS PROCESS macro and RWA-Web were used to test the research hypothesis. Results: Both LMX and SSG were positively related to employee AC. LMX was more strongly associated with AC than SSG. PS partially mediated the influence of LMX/SSG on AC. PS negatively moderated the influence of LMX on AC, whereas it did not moderate the influence of SSG on AC. Conclusion: Different types of supervisor-subordinate relationships (SSR) were both beneficial to employee AC, and work-related LMX was more closely related to employee AC. Different types of SSR could both affect employee AC through PS. In addition, high PS also reduced the relationship between LMX and employee AC. Therefore, in the context of Chinese culture, enhancing employees’ AC within an enterprise can not only pay attention to the work-related LMX and non-work-related SSG but also the appropriate cultivation of employees’ PS.

13 February 2023 in Systems
Verified
Journal Article
Open access
PDF file
YSYuechi Sun
Yuechi Sun
HLHaiyan Liu
Haiyan Liu
YGYu Gao
Yu Gao
MZMinrui Zheng
Minrui Zheng
Nowadays, geopolitical, extreme weather and other emergencies have exacerbated the global energy crisis, and thus, have increased the urgency of the world’s transition to sustainable energy. Sustainable energy policies play an important role in the process of sustainable energy transformation. The research on sustainable energy policy is mainly carried out through conventional qualitative and quantitative methods, in which bibliometrics and meta-analysis methods are paid attention to; however, the mining and analysis of the semantics of the relationships between policies are ignored. This paper uses knowledge graph technology to build a knowledge graph of China’s sustainable energy policy by using 10,815 open official documents of sustainable energy policy issued by China from 1981 to 2022. It forms the relevant policy archive storage and details related organizations. The legal source can be traced through the graph database, where the powerful synergy can be seen, and the policy focus can be monitored. In terms of structural data, this paper uses graph algorithms to identify key policy nodes at different stages, to identify the key government departments for policy issuance and cluster policy issuance departments, and it investigates China’s policy evolution in the issue of sustainable energy policies, the evolution of policy issuance departments, and the power co-evolution process between policy issuance departments. The research found that: (1) China’s sustainable energy policy was initiated in environmental protection, and the relevant policies on collecting pollution charges has continued to play an important policy node. Additionally, the three versions of the Environmental Protection Law of the People’s Republic of China have successively become the main legal source of other sustainable energy transformation policies. (2) The prominent feature of China’s sustainable energy policy transformation has involved transforming the process where the issuance of policies came from a single department to the joint issuance of documents by multiple departments. The joint exercise of government functions and powers by multiple departments jointly promotes sustainable energy policies’ implementation and play. (3) In the future, when formulating sustainable energy policies, the Chinese government should focus on the strategic and systematic aspects of the policies, so that the sustainable energy policies can meet both short-term and long-term development goals. At the same time, the synergy of various policies and measures should be fully played in implementing sustainable energy policies. The establishment of the policy knowledge graph based on publicly-open official documents can facilitate the analysis and visualization of sustainable energy policies, providing new ideas for policy research. This paper introduces the knowledge graph, graph machine learning algorithms and big data technology, which can deepen the depth and breadth of people’s research on sustainable energy policy. This study will help the public policy formulation work in the future and has a positive reference value for the evaluation of the implementation effect of policy objectives.

1 May 2024 in Risk Management and Healthcare Policy
Verified
Journal Article
Open access
PDF file
YGYu Gao
Yu Gao
YSYuechi Sun
Yuechi Sun
Background: Public health emergencies not only threaten the physical and mental health of the public but also trigger a series of risky behaviors of the public, which in turn lead to the emergence or intensification of risk events, disrupting existing economic and social order. Purpose: Based on construal level theory, cognitive appraisal theory of emotions and mood maintenance hypothesis, the study aims to investigate the collectively effect of risk perception and psychological insecurity in the connection between psychological distance and public risky behavior. Participants and Methods: Cross-sectional data was derived from 257 China urban residents. All participants finished the psychological distance scale, risk perception scale, psychological insecurity scale, and risky behavior scale. The research hypothesis was tested using the PROCESS macro. Results: The direct impact of psychological distance on risky behavior was not significant (β=− 0.018, p> 0.05). The indirect impact of psychological distance on risky behavior was significant. In other words, the impact of psychological distance on risky behavior was serially mediated via risk perception and psychological insecurity (β=0.011, 95% CI= [0.0013, 0.025]). Conclusion: Risk perception and psychological insecurity play serial mediating roles in the relationship between psychological distance and public risky behavior. We conclude that during public health emergencies, public health managers should pay extra attention to the risk perception and psychological insecurity level of the public with closer psychological distance, take measures to reduce their risk perception, enhance their psychological security, and reduce their risky behavior, thereby ensuring the physical and mental health of the public and maintaining the stability of economic and social order.

17 June 2020 in Environmental Technology
Verified
Journal Article
Closed access
JXJinlan Xu
Jinlan Xu
XQXue Qiao
Xue Qiao
LXLu Xu
Lu Xu
YDYanliang Dong
Yanliang Dong
YGYu Gao
Yu Gao
The purpose of this study is to clarify the mechanism of the coupled hydrion with biology polysulfide in the simultaneous denitrification and desulfurization process. The coupled hydrion with biology polysulfide, uncoupled hydrion with biology polysulfide and no polysulfide experiments were performed in wastewater with two kinds of sulfide loads (100 and 200 mg/L). When the concentration of thiosulfate was suitable, the free H+ concentration (74.2 and 91.0 mg/L) and the proportion of Thiobacillus denitrificans (85.4% and 59.7%) were both higher under the two kinds of sulfide loading conditions (100 and 200 mg/L), and coupled hydrion with biology polysulfide was realized (the production of elemental sulfur is as high as 33 and 101 mg/L). Further analysis shown that the way of coupled hydrion with biology polysulfide were both: 2 .0 S 2 − + 6 .4 NO 3 − + 30 .1 H + + 21 .7 e − → 1 .0 S 2 − + 1 .0 SO 4 2 − + 3 .2 N 2 + 15 .0 H 2 O . In addition, for the coupled hydrion with biology polysulfide, more nitrates could be utilized to produce elemental sulfur S0, and the lower ratio of H+/S0 and SO 4 2 − / S 0 were observed (S2- = 100 mg/L: 2.3 and 0.9; S2- = 200 mg/L: 0.9 and 0.03), which could promote the growth of Thiobacillus denitrificans and increase the proportion of Thiobacillus denitrificans. This maybe one of the reasons why coupled hydrion with biology polysulfide could be achieved.

1 April 2024 in Psychology Research and Behavior Management
Verified
Journal Article
Open access
PDF file
YGYu Gao
Yu Gao
HLHaiyan Liu
Haiyan Liu
YSYuechi Sun
Yuechi Sun
Background: In the digital age, people’s attitudes and psychological security towards public health emergencies will be shared. Similar or identical psychological security states are prone to clustering and differentiation, while differentiated group psychological security is more prone to polarization, leading to group psychological security risks and then posing a threat to social stability and national security. However, existing studies mostly use qualitative analysis methods to study group emotional risks. There are still limitations in the study of dynamics of group psychological security risks through mining real data of social media. Purpose: The study aims to use intelligent analysis methods to understand how group psychological security risks dynamically change. Methods: The study draws on text sentiment analysis, Markov chains and time series analysis to construct a framework for the evolution of group psychological security risks. Based on this framework, text data was crawled on Sina Weibo platform, mainly consisting of posts during public health emergencies (March 1st to June 30th, 2022) in Shanghai, and a psychological security lexicon in the field of public health emergencies was constructed. This laid the foundation for identifying the tendencies, intensity, and transitions of individual text psychological security, and then exploring the evolution trend of group psychological security risks. Results: Compared with the generation and reduction periods, group psychological security risks are more likely to occur during the outbreak and recovery periods, and the intensity level is also higher. The overall intensity of group psychological security risks shows an evolution trend of first increasing, then decreasing, and then increasing again. Conclusion: The paper provides an opportunity to explore the dynamics of psychological security in the digital space. Meanwhile, we call on the government and relevant management departments to pay more attention to the group psychological security risks formed during the outbreak and recovery periods of public health emergencies, and take corresponding measures in a timely manner to guide the public to transform the extreme psychological security state into the normal psychological security state, in order to prevent and resolve group psychological security risks, promote social stability and national security.