We live in the information age and, ironically, meeting the core function of journalism—i.e., to provide people with access to unbiased information—has never been more difficult. This paper explores deep journalism, our data-driven Artificial Intelligence (AI) based journalism approach to study how the LinkedIn media could be useful for journalism. Specifically, we apply our deep journalism approach to LinkedIn to automatically extract and analyse big data to provide the public with information about labour markets; people’s skills and education; and businesses and industries from multi-generational perspectives. The Great Resignation and Quiet Quitting phenomena coupled with rapidly changing generational attitudes are bringing unprecedented and uncertain changes to labour markets and our economies and societies, and hence the need for journalistic investigations into these topics is highly significant. We combine big data and machine learning to create a whole machine learning pipeline and a software tool for journalism that allows discovering parameters for age dynamics in labour markets using LinkedIn data. We collect a total of 57,000 posts from LinkedIn and use it to discover 15 parameters by Latent Dirichlet Allocation algorithm (LDA) and group them into 5 macro-parameters, namely Generations-Specific Issues, Skills and Qualifications, Employment Sectors, Consumer Industries, and Employment Issues. The journalism approach used in this paper can automatically discover and make objective, cross-sectional, and multi-perspective information available to all. It can bring rigour to journalism by making it easy to generate information using machine learning, and can make tools and information available so that anyone can uncover information about matters of public importance. This work is novel since no earlier work has reported such an approach and tool and leveraged it to use LinkedIn media for journalism and to discover multigenerational perspectives (parameters) for age dynamics in labour markets. The approach could be extended with additional AI tools and other media.

We live in the information age and, ironically, meeting the core function of journalism – i.e., to provide people access to unbiased information – has never been more difficult. This paper explores deep journalism, our data-driven Artificial Intelligence (AI) based journalism approach to study how the LinkedIn media could be useful for journalism. Specifically, we apply our deep journalism approach to LinkedIn to automatically extract and analyse big data to provide the public with information about labour markets, people’s skills and education, and businesses and industries from multi-generational perspectives. The Great Resignation and Quiet Quitting phenomena coupled with rapidly changing generational attitudes are bringing unprecedented and uncertain changes to labour markets and our economies and societies, and hence the need for journalistic investigations into these topics is highly significant. We combine big data and machine learning to create a whole machine learning pipeline and a software tool for journalism that allows discovering parameters for age dynamics in labour markets using LinkedIn data. We collect a total of 57,000 posts from LinkedIn and use it to discover 15 parameters by Latent Dirichlet Allocation algorithm (LDA) and group them into five macro-parameters, namely Generations-Specific Issues, Skills & Qualifications, Employment Sectors, Consumer Industries, and Employment Issues. The journalism approach used in this paper can automatically discover and make objective, cross-sectional, and multi-perspective information available to all. It can bring rigour to journalism by making it easy to generate information using machine learning and can make tools and information available so that anyone can uncover information about matters of public importance. This work is novel since none of the earlier works have reported such an approach and tool and leveraged it to use LinkedIn media for journalism and to discover multigenerational perspectives (parameters) for age dynamics in labour markets. The approach could be extended with additional AI tools and other media.

Economic issues, such as inflation, energy costs, taxes, and interest rates, are a constant presence in our daily lives and have been exacerbated by global events such as pandemics, environmental disasters, and wars. A sustained history of financial crises reveals significant weaknesses and vulnerabilities in the foundations of modern economies. Another significant issue currently is people quitting their jobs in large numbers. Moreover, many organizations have a diverse workforce comprising multiple generations posing new challenges. Transformative approaches in economics and labour markets are needed to protect our societies, economies, and planet. In this work, we use big data and machine learning methods to discover multi-perspective parameters for multi-generational labour markets. The parameters for the academic perspective are discovered using 35,000 article abstracts from the Web of Science for the period 1958-2022 and for the professionals' perspective using 57,000 LinkedIn posts from 2022. We discover a total of 28 parameters and categorised them into 5 macro-parameters, Learning & Skills, Employment Sectors, Consumer Industries, Learning & Employment Issues, and Generations-specific Issues. A complete machine learning software tool is developed for data-driven parameter discovery. A variety of quantitative and visualisation methods are applied and multiple taxonomies are extracted to explore multi-generational labour markets. A knowledge structure and literature review of multi-generational labour markets using over 100 research articles is provided. It is expected that this work will enhance the theory and practice of AI-based methods for knowledge discovery and system parameter discovery to develop autonomous capabilities and systems and promote novel approaches to labour economics and markets, leading to the development of sustainable societies and economies.