E-commerce industry has witnessed a phenomenal growth globally due to the sudden spread of the COVID-19 pandemic and the advancement of mobile Internet technology, with fast adaption of online shopping technologies by the customers. Previously, online shopping was only available in a few product categories and to a select group of consumers. The COVID-19 guidelines related to safety, physical distancing, closure, lockdown, and other restrictions have insisted that consumers shop online. Because of e-commerce growth, the grocery (FMCG) industry is also equipped with advanced technologies such as the Internet of Things (IoT), cloud computing, and block chain technology. This paper analyzes the UTAUT2 model and its influence on perceived risk and consumer trust in online purchase intention of grocery categories of products among Indian customers. We tried to analyze the growth potential of new technologies in grocery retail and formulated the hypotheses. The results showed that the spread of COVID-19 pandemic had a significant influence on the online shopping behavior of Indian customers. The outcome of the study partly assists businesses in understanding the impact of the factors of consumer adaption of technology, perceived risk associated with online transaction, consumer trust in online technologies and consumer online purchase intention of grocery products. To promote e-commerce in India, the current study suggests that marketers should try to develop consumer trust and lowering the perceived risk associated with online shopping. Some management implications and future area of study based on empirical findings are also highlighted in the present research work.

Electricity theft and fraud in energy consumption are two of the major issues for power distribution companies (PDCs) for many years. PDCs around the world are trying different methodologies for detecting electricity theft. The traditional methods for non-technical losses (NTLs) detection such as onsite inspection and reward and penalty policy have lost their place in the modern era because of their ineffective and time-consuming mechanism. With the advancement in the field of Artificial Intelligence (AI), newer and efficient NTL detection methods have been proposed by different researchers working in the field of data mining and AI. The AI-based NTL detection methods are superior to the conventional methods in terms of accuracy, efficiency, time-consumption, precision, and labor required. The importance of such AI-based NTL detection methods can be judged by looking at the growing trend toward the increasing number of research articles on this important development. However, the authors felt the lack of a comprehensive study that can provide a one-stop source of information on these AI-based NTL methods and hence became the motivation for carrying out this comprehensive review on this significant field of science. This article systematically reviews and classifies the methods explored for NTL detection in recent literature, along with their benefits and limitations. For accomplishing the mentioned objective, the opted research articles for the review are classified based on algorithms used, features extracted, and metrics used for evaluation. Furthermore, a summary of different types of algorithms used for NTL detection is provided along with their applications in the studied field of research. Lastly, a comparison among the major NTL categories, i.e., data-based, network-based, and hybrid methods, is provided on the basis of their performance, expenses, and response time. It is expected that this comprehensive study will provide a one-stop source of information for all the new researchers and the experts working in the mentioned area of research.

The Internet and digital technologies have grown exponentially and have become a part of billions of people’s daily lives around the world. Over‐the‐top (OTT) services are delivered directly over the Internet, providing customers access to films and TV series. In India, there has been a tremendous surge in the consumption of video material on OTT platforms. The significant growth in the digital marketing application in online businesses and its ability to engage customers has enhanced its importance. The emergence of the Internet and digital technologies has provided a modernized setting and a fertile ground for business organizations to reach millions of customers at affordable prices with effective and customized promotion content. The present study aims to investigate the relationship between digital media marketing (DMM), consumer engagement, brand image, and OTT platform purchase intention in the Indian context. The researchers will also investigate the mediating role of consumer engagement and brand image in mediating the relationship between digital marketing practices and OTT platform purchase intention. In a survey of 417 Indian consumers, it was found that there was no direct effect of DMM on the purchase intention of OTT platforms. In addition, there is a strong indirect effect through brand image and consumer engagement, supporting the hypothesis that brand image and consumer engagement mediate the relationship between DMM practices and the purchase intention of OTT platforms. Some of the managerial implications, limitations, and scope of future research are also presented in the study.