The effect of deformation on the evolution of crystallographic texture in a Ti-15V-3Cr-3Sn-3Al (Ti-15333) alloy after unidirectional cold rolling was studied experimentally and numerically in the present investigation. An optical microscope (OM) and scanning electron microscope (SEM) were used to study the microstructures, while the crystallographic texture after cold rolling was studied with X-ray diffraction. The rolling process (deformation) was simulated with PRISMS-plasticity, open-source crystal plasticity software. Micro-indentations were performed on the initial solution-annealed sample with an equiaxed grain structure. The experimentally obtained load–displacement curve for a particular grain (orientation-φ₁, Φ, φ₂ = 325.2°, 18.0°, 66.2° (Bunge notation)) was compared with the crystal plasticity finite element method (FEM)-simulated load–displacement curve to obtain the calibration parameters. The obtained parameters, along with the experimental stress–strain curve, were used to recalibrate the PRISMS-plasticity software for the rolling simulations of the Ti-15333 alloy. It was observed that the γ-(normal direction, ND//) and α-(rolling direction, RD//) fibers strengthened with cold rolling, experimentally as well as numerically. The simulated orientation distribution functions (ODFs) matched reasonably well with those obtained from the experiments. The average values of von Mises stress and von Mises strain increased with an increase in deformation.