This paper discusses an important issue for today’s mobile world striving for sustainable development, namely ecotourism. The major objective of the study presented in this article was to carry out a comparative analysis of the conventional tourist trip along the Kharkov (Ukraine)–Varna (Bulgaria) route in an electric car and by air transport. The main criteria for comparing two variants of tourist trip were cost price, time, mobility, and incidental cost. The authors used the Pareto method and the shortest distance to the target method. Comparative analysis of the travel options “electric car” and “air transport” by the Pareto method and the method of the shortest distance to the target showed that traveling by electric car is almost one and a half times more profitable than traveling by plane.