Purpose: This paper aims to emphasize the importance of crafting and selecting business models and strategies of family business in the process of internationalization.Design/methodology/approach: Based on literature review about international entrepreneurship, strategic management, models and strategies of internationalization, a new conceptual framework on family businesses internationalization is provided.Findings: Family businesses, depending on their size, use different models and strategies to internationalize their activities.Originality/value: This paper provides a new conceptual framework about internationalization of family businesses, which is based in three main phases: operating in a domestic market and get prepared for a foreign market, selecting the right model of internationalization and selecting the right strategy of internationalization. Beside the new conceptual model, the authors provide the implications of this model toward internationalization of family businesses, and the authors propose some useful recommendation for further research in this field.