Nowadays, CSR and Innovation are the foundation of business competencies. CRS and innovation has emerged slowly over the past decade. Improvements in the CRS process can refer to as ‘social innovation’. Companies should do more to tackle the issues such as: social justices, poverty and climate change. The only successful brands of the future will be the ones that see these challenges as opportunities for innovation, rather than risks to be alleviated. As stated by the department of Trade and Industry in the United Kingdom, CSR represent “the integrity with which a company govern itself, fulfils its mission, lives by its value, engages with its stakeholders, measures its impact and reports on its activities” . Further, we analyze the main four topics related to CRS and innovation, starting with Corporate Social Innovation; which will refer to a product innovation with a social purpose, in addition we will focus on the important subtheme of corporate social innovation focused on low-income market - Base of the Pyramid (BOP). Moreover, Social Entrepreneurship will be analyzed since they act as the change agents for society, seizing opportunities others miss and improving systems, inventing new approaches, and creating solutions to change society for the better. Likewise, the paper will point the significance of Eco–Innovation as a new discipline with the purpose of describing products and processes that contribute to sustainable development

Purpose: This study examines the effect of open-mindedness (OM) and humble behavior on innovation through the mediator role of learning.Design/methodology/approach: A quantitative design was adopted to collect data through a questionnaire-based survey distributed to 400 employees at international oil companies operating in Iraq.Findings: The results indicate a direct positive of learning on innovation. Hence, there is a natural and partial indirect effect of humble behavior on innovation and a full indirect impact of OM on innovation through learning.Research limitations/implications: The theoretical and practical implication of this study indicates that individual learning on innovation is vital when the workplace environment has a diversity of cultural backgrounds. Moreover, the implications of this study may contribute to determining the weakness of invention in such industries because of the effect of personal characteristics (i.e. OM and humble) on readiness to learn.Originality/value: In a culturally diverse work environment, the behavior of humble and OM will have a significant impact on the intensity of individual learning, which would increase innovation in the context of the oil industry. Therefore, the essence of originality in this study is to lead the managers to pay attention to the psychological aspects of the workplace environment that require learning and innovation.